or


[10/01/08 - 11:05 AM]
Propelled by 'Army Wives' and 'Coco Chanel,' Lifetime Television Jumps 13 Percent Among W25-54 and 12 Percent Among W18+ in September
Lifetime spins the numbers for the third quarter of 2008.

[via press release from Lifetime]

Propelled by 'Army Wives' and 'Coco Chanel,' Lifetime Television Jumps 13 Percent Among W25-54 and 12 Percent Among W18+ in September

Off-Net Acquisition 'Wife Swap' Averages 27 Percent Increase Across Three Different Time Periods Since Joining Schedule

Most -Watched Third Quarter and September Ever for Lifetime Movie Network in P2+, Households and W18+

NEW YORK, Oct. 1 -- Powered by the #1 cable drama of the year among W18-49 ("Army Wives") and the second most-watched original cable movie of 2008 ("Coco Chanel"), Lifetime Television jumped 13 percent among prime W25-54 and 12 percent among prime W18+ in September.

The network averaged 1,133,000 W18+ and 556,000 W25-54. Lifetime also rose eight percent among prime households (1.3) and P2+ (1,569,000 viewers).

Keyed by such hits as "The Memory Keeper's Daughter" (#1 original movie on basic cable with 5.8 million viewers) and "Coco" (#2 with 5.2 million viewers), Lifetime Original Movies are up 36 percent among W18-49 ratings this year (1.9 vs. 1.4). On Saturday, October 18, at 9PM (ET/PT), Lifetime premieres "Living Proof," starring Harry Connick Jr. and executive produced by Oscar-winners Renee Zellweger, Craig Zadan and Neil Meron.

In addition to the smash hit drama "Army Wives" (averaging 3.9 million viewers in its sophomore season) and "Coco Chanel," Lifetime's ratings growth was fueled by new off-net acquisition "Wife Swap," which joined the schedule on September 2.

Airing Mondays-Fridays from 3-5PM (ET/PT) and Tuesdays at 9PM (ET/PT), "Wife Swap" has improved ratings by 27 percent versus those time periods a year ago. From 4-5PM (ET/PT), the growth has been a remarkable 48 percent. Lifetime's latest acquisition, the popular comedy series "How I Met Your Mother," will debut in January.

Not to be outdone by its sibling, Lifetime Movie Network posted its most watched September and Third Quarter ever in both total day and prime among P2+, Households and W18+. In both September and 3Q, the network hit its highest marks ever among prime W18-49. The August premiere of "Little Girl Lost: The Delimar Vera Story" became the second most-watched movie in the channel's 10-year history.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [october 2008]  
S
M
T
W
T
F
S
   


· ARMY WIVES (LIFETIME)
· COCO CHANEL (LIFETIME)
· HOW I MET YOUR MOTHER (CBS)
· LITTLE GIRL LOST: THE DELIMAR VERA STORY (LMN)
· LIVING PROOF (LIFETIME)
· MEMORY KEEPER'S DAUGHTER, THE (LIFETIME)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.

[07/13/16 - 09:12 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Edge Out Demo Competition
"America's Got Talent"-powered NBC falls just short of the annual telecast among adults 18-49.

[07/12/16 - 09:22 AM]
Monday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "The Bachelorette" leads the night in both categories.