[10/01/08 - 11:05 AM]
Propelled by 'Army Wives' and 'Coco Chanel,' Lifetime Television Jumps 13 Percent Among W25-54 and 12 Percent Among W18+ in September
Lifetime spins the numbers for the third quarter of 2008.

[via press release from Lifetime]

Propelled by 'Army Wives' and 'Coco Chanel,' Lifetime Television Jumps 13 Percent Among W25-54 and 12 Percent Among W18+ in September

Off-Net Acquisition 'Wife Swap' Averages 27 Percent Increase Across Three Different Time Periods Since Joining Schedule

Most -Watched Third Quarter and September Ever for Lifetime Movie Network in P2+, Households and W18+

NEW YORK, Oct. 1 -- Powered by the #1 cable drama of the year among W18-49 ("Army Wives") and the second most-watched original cable movie of 2008 ("Coco Chanel"), Lifetime Television jumped 13 percent among prime W25-54 and 12 percent among prime W18+ in September.

The network averaged 1,133,000 W18+ and 556,000 W25-54. Lifetime also rose eight percent among prime households (1.3) and P2+ (1,569,000 viewers).

Keyed by such hits as "The Memory Keeper's Daughter" (#1 original movie on basic cable with 5.8 million viewers) and "Coco" (#2 with 5.2 million viewers), Lifetime Original Movies are up 36 percent among W18-49 ratings this year (1.9 vs. 1.4). On Saturday, October 18, at 9PM (ET/PT), Lifetime premieres "Living Proof," starring Harry Connick Jr. and executive produced by Oscar-winners Renee Zellweger, Craig Zadan and Neil Meron.

In addition to the smash hit drama "Army Wives" (averaging 3.9 million viewers in its sophomore season) and "Coco Chanel," Lifetime's ratings growth was fueled by new off-net acquisition "Wife Swap," which joined the schedule on September 2.

Airing Mondays-Fridays from 3-5PM (ET/PT) and Tuesdays at 9PM (ET/PT), "Wife Swap" has improved ratings by 27 percent versus those time periods a year ago. From 4-5PM (ET/PT), the growth has been a remarkable 48 percent. Lifetime's latest acquisition, the popular comedy series "How I Met Your Mother," will debut in January.

Not to be outdone by its sibling, Lifetime Movie Network posted its most watched September and Third Quarter ever in both total day and prime among P2+, Households and W18+. In both September and 3Q, the network hit its highest marks ever among prime W18-49. The August premiere of "Little Girl Lost: The Delimar Vera Story" became the second most-watched movie in the channel's 10-year history.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [october 2008]  


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