Propelled by 'Army Wives' and 'Coco Chanel,' Lifetime Television Jumps 13 Percent Among W25-54 and 12 Percent Among W18+ in September
Off-Net Acquisition 'Wife Swap' Averages 27 Percent Increase Across
Three Different Time Periods Since Joining Schedule
Most -Watched Third Quarter and September Ever for Lifetime Movie
in P2+, Households and W18+
NEW YORK, Oct. 1 -- Powered by the #1 cable drama of the
year among W18-49 ("Army Wives") and the second most-watched original cable
movie of 2008 ("Coco Chanel"), Lifetime Television jumped 13 percent among
prime W25-54 and 12 percent among prime W18+ in September.
The network averaged 1,133,000 W18+ and 556,000 W25-54. Lifetime also
rose eight percent among prime households (1.3) and P2+ (1,569,000
Keyed by such hits as "The Memory Keeper's Daughter" (#1 original movie
on basic cable with 5.8 million viewers) and "Coco" (#2 with 5.2 million
viewers), Lifetime Original Movies are up 36 percent among W18-49 ratings
this year (1.9 vs. 1.4). On Saturday, October 18, at 9PM (ET/PT), Lifetime
premieres "Living Proof," starring Harry Connick Jr. and executive produced
by Oscar-winners Renee Zellweger, Craig Zadan and Neil Meron.
In addition to the smash hit drama "Army Wives" (averaging 3.9 million
viewers in its sophomore season) and "Coco Chanel," Lifetime's ratings
growth was fueled by new off-net acquisition "Wife Swap," which joined the
schedule on September 2.
Airing Mondays-Fridays from 3-5PM (ET/PT) and Tuesdays at 9PM (ET/PT),
"Wife Swap" has improved ratings by 27 percent versus those time periods a
year ago. From 4-5PM (ET/PT), the growth has been a remarkable 48 percent.
Lifetime's latest acquisition, the popular comedy series "How I Met Your
Mother," will debut in January.
Not to be outdone by its sibling, Lifetime Movie Network posted its
most watched September and Third Quarter ever in both total day and prime
among P2+, Households and W18+. In both September and 3Q, the network hit
its highest marks ever among prime W18-49. The August premiere of "Little
Girl Lost: The Delimar Vera Story" became the second most-watched movie in
the channel's 10-year history.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.