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[10/07/08 - 12:28 PM]
For the Eighth Week Running, Disney Channel Ranks as TV's No. 1 Network in Total Day in Tweens 9-14
The Disney Channel spins the numbers for the week of September 29-October 5.

[via press release from The Disney Channel]

Weekly Ratings Highlights for Sept. 29-Oct. 5, 2008 (Final National Ratings)

For the Eighth Week Running, Disney Channel Ranks as TV's No. 1 Network in Total Day in Tweens 9-14

Disney Channel Extends its Streak as Cable's No. 1 Network in Prime to 183 Weeks in Kids 6-11 and to 179 Weeks in Tweens 9-14, Marking Three and a Half Years of Dominance

For the Second Consecutive Week, Disney Channel's Newest Hit Series, "The Suite Life on Deck," is the Week's No. 1 TV Series in Kids 6-11 and Tweens 9-14, and Cable's Most-Watched in Total Viewers

With "The Suite Life on Deck," "Hannah Montana" and "Wizards of Waverly Place," Disney Channel is Home to 3 of TV/Cable's Top 5 Series in Target Kids

Saturday's "Mickey Mouse Clubhouse" is the Week's No. 1 TV Telecast in Kids 2-5, and Ranks Among TV's Top 10 Programs for the Week in the Target Preschool Demo

Disney Channel Airs the Week's Top 4 Cable Movies in Total Viewers with Franchise DCOM Films, "Return to Halloweentown," "Halloweentown," "Halloweentown High" and "Halloweentown II: Kalabar"

Disney Channel

� For the eighth consecutive week, Disney Channel was TV's No. 1 network in Total Day in Tweens 9-14 (437,000/1.8 rating), overshadowing runner-up Nick by a 14% (385,000/1.6 rating).

� Disney Channel extended its streak as cable's No. 1 network in Prime to 183 weeks in Kids 6-11 (1.1 million/4.5 rating) and to 179 weeks in Tweens 9-14 (945,000/3.9 rating), marking three and a half years of dominance.

� For the second consecutive week, Disney Channel's newest hit series, "The Suite Life on Deck," stood as the week's No. 1 TV series in Kids 6-11 (1.7 million/7.1 rating) and Tweens 9-14 (1.6 million/6.7 rating), and cable's most-watched in Total Viewers (3.8 million).

� In Kids 6-11, with "The Suite Life on Deck" (No. 1 � 1.7 million/7.1 rating), "Hannah Montana" (No. 3 � 952,000/3.9 rating) and "Wizards of Waverly Place" (No. 5 � 893,000/3.7 rating), Disney Channel delivered 3 of the week's Top 5 TV programs in the target demo.

� In Tweens 9-14, with "The Suite Life on Deck" (No. 1 � 1.6 million/6.7 rating), "Wizards of Waverly Place" (No. 3 � 787,000/3.2 rating) and "Hannah Montana" (No. 4 � 714,000/2.9 rating), Disney Channel delivered 3 of the week's Top 4 cable programs in the key Nielsen measure.

� In Kids 6-11, Disney Channel was home to the week's Top 5 TV telecasts with "Phineas and Ferb" (1.8 million/7.4 rating, Friday, 8:30 � 9:00 p.m.), "The Suite Life on Deck" (1.7 million/7.1 rating, Friday, 8:00 � 8:30 p.m.), "Wizards of Waverly Place" (1.7 million/7.1 rating, Sunday, 8:30 � 9:00 p.m.), "Return to Halloweentown" (1.5 million/6.0 rating, Saturday, 9:00 � 10:40 p.m.) and "Halloweentown High" (1.5 million/6.0 rating, Friday, 9:00 � 10:35 p.m.).

� In Tweens 9-14, Disney Channel was home to the week's Top 4 TV telecasts with "Wizards of Waverly Place" (1.7 million/7.0 rating, Sunday, 8:30 � 9:00 p.m.), "The Suite Life on Deck" (1.6 million/6.7 rating, Friday, 8:00 � 8:30 p.m.), "Phineas and Ferb" (1.4 million/5.6 rating, Friday, 8:30 � 9:00 p.m.) and "Halloweentown" (1.3 million/5.4 rating, Wednesday, 8:00 � 9:35 p.m.).

� Disney Channel aired the week's Top 4 cable movies in Total Viewers with franchise DCOM titles "Return to Halloweentown" (3.6 million, Sunday, 9:00 � 10:40 p.m.), "Halloweentown" (3.4 million, Wednesday, 8:00 � 9:35 p.m.), "Halloweentown High" (3.2 million, Friday, 9:00 � 10:35 p.m.) and "Halloweentown II: Kalabar" (3.0 million, Thursday, 8:00 � 9:30 p.m.), marking the third week in a row the network had delivered at least 2 of cable's most-watched movies for the week.

� Saturday's "Mickey Mouse Clubhouse" (9:30 � 10:00 a.m.) stood as the week's No. 1 TV telecast in Kids 2-5 (1.0 million/6.2 rating), with its lead-in telecast ranking a competitive sixth (906,000/5.5 rating).

� Overall, "Mickey Mouse Clubhouse" positioned among the week's Top 10 TV series in target Kids 2-5 demo (No. 9 � 685,000/4.2 rating).

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 9/29/08-10/5/08). Rankings based on 000s, then US rating.





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