or


[10/10/08 - 01:17 PM]
'Kath & Kim' and 'Saturday Night Live' Help Boost NBC to Its Best Non-Sports Thursday Since March
NBC spins the numbers for Thursday, October 9.

[via press release from NBC]

'KATH & KIM' AND 'SATURDAY NIGHT LIVE' HELP BOOST NBC TO ITS BEST NON-SPORTS THURSDAY SINCE MARCH

'KATH & KIM' BUILDS ON ITS 'EARL' LEAD-IN BY 19 PERCENT IN 18-49 AND 39 PERCENT IN 18-34, WINS ITS TOUGH SLOT IN ADULTS AND MEN 18-34

FIRST OF THREE PRIMETIME 'SNL' THURSDAY SPECIALS REGISTERS THE BIGGEST OVERALL VIEWERSHIP FOR ANY 'SNL' TELECAST SINCE JANUARY 2001, SURGING 47 PERCENT VS. NBC'S 18-49 AVERAGE IN THE SLOT LAST SEASON

'ER' WINS ITS HOUR IN ADULTS 18-49, TOPPING SERIES PREMIERES ON ABC AND CBS

BURBANK, Calif. � October 10, 2008 � NBC's Thursday stalwarts, "My Name is Earl," "The Office" and "ER" joined forces with the new comedy "Kath & Kim" and the first of three Thursday "Saturday Night Live" election specials to propel the network to its highest Thursday rating in 18-49 since last March, excluding sports, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

NBC finished within one rating point of the nightly lead in adults 18-49 and won this highly competitive Thursday in adults and men 18-34, pending updates.

"Saturday Night Live Weekend Update Thursday" began its three-week Thursday run with a 47 percent gain over NBC's time-period averages last season in adults 18-49.

"It's already been a historic season for 'Saturday Night Live,' with its earliest premiere ever and its biggest audiences in 14 years," commented Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios. "And we're thrilled that primetime viewers are now discovering what late-night audiences have known for a long time now -- nobody does political satire like 'Saturday Night Live'."

At 8 p.m. ET last night, "My Name is Earl" (2.7 rating 8 share in 18-49, 7.1 million viewers overall) scored NBC's highest 18-49 rating and overall viewership in this time period so far this season. "Earl" was up 8 percent in 18-49 and 13 percent in total viewers versus its average in this half-hour with 60-minute telecasts this season. Pending updates, "Earl" ranked #2 in the time slot in adults 18-49 and #1 in adults 18-34 (tied) and men 18-34.

At 8:30 p.m. ET, the series premiere of "Kath & Kim" (3.2/9 in adults 18-49, 7.5 million viewers overall) built on its "Earl" lead-in by 19 percent in 18-49 rating and by 5 percent in total viewers. In adults 18-34, "Kath & Kim" built on its lead-in by 39 percent (3.2 vs. 2.3). "Kath & Kim" won its tough time period in adults and men 18-34, topping CBS's "Survivor," ABC's "Ugly Betty" and CW's "Smallville" in those demos, and ranked #2 in adults 18-49, behind only "Survivor."

At 9 p.m. ET, "The Office" (4.6/11 in 18-49, 9.0 million viewers overall) won its extremely competitive half-hour in adults and men 18-34, topping the season premiere of CBS's "CSI," ABC's "Grey's Anatomy" and Fox's baseball telecast in those demos. "The Office" retained 96 percent of its strong season-premiere rating in this half-hour two weeks ago (4.6 vs. 4.8), despite facing strong additional competition last night from the season premiere of "CSI."

At 9:31 p.m. ET, "Saturday Night Live Weekend Update Thursday" (5.0/12 in 18-49, 10.6 million viewers overall) surged 47 percent in 18-49 rating and 40 percent in total viewers versus NBC's averages in this time period last season (3.4 in 18-49 and 7.6 million viewers). With 10.6 million total viewers, this "SNL" special topped every regular "SNL" telecast since January 20, 2001 in overall viewership.

The first of three special Thursday primetime editions of "SNL," last night's telecast, which featured guest appearances by Bill Murray (as town hall debate questioner "William Murray") and Chris Parnell (as moderator Tom Brokaw), built on its strong "Office" lead-in by 9 percent in 18-49 and 18 percent in total viewers. "SNL" won its highly competitive time period among men 18-34.

At 10:01 p.m. ET, "ER" (3.9/10 in 18-49, 9.3 million viewers overall) won its time period in adults 18-49, topping the series premieres of "Eleventh Hour" on CBS and "Life on Mars" on ABC. "ER" sewed up its highest 18-49 rating since November 15, 2007 and its largest overall audience since January 3, 2008

"ER" was up 11 percent in 18-49 rating versus the same night last year, when it did not face series premiere competition.

Preliminary 18-49 averages for Thursday night are: CBS, 4.9/13; ABC, 4.0/10; NBC, 3.9/10; Fox, 2.1/5; CW, 1.5/4. In overall total viewers, October 9 preliminary results are: CBS, 16.0 million; ABC, 11.5 million; NBC, 8.8 million; Fox, 6.5 million; CW, 3.6 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [october 2008]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SMALLVILLE (CW)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.

[11/06/17 - 08:57 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Return to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[11/05/17 - 10:19 AM]
Saturday's Broadcast Ratings: CBS Tops ABC, FOX in College Showdown
The Eye's annual LSU/Alabama telecast wins the night in total viewers and adults 18-49.