or


[10/17/08 - 01:21 PM]
ABC Earns Second on Thursday in Total Viewers and Adults 18-49
ABC spins the numbers for Thursday, October 16.

[via press release from ABC]

Quick Take for Thursday, October 16, 2008 (Fast Affiliate Live + Same Day Program Ratings)

ABC Earns Second on Thursday in Total Viewers and Adults 18-49 and Delivers the No. 1 Position on the Evening in Adults 18-34 and Key Women

Beating "C.S.I.," "Grey's" Returns to the No. 1 Position on Thursday in Young Adults

ABC's "Ugly Betty" Beats NBC's Comedies in the 8pm Hour in Viewers and Adults 18-49, While Ranking No. 1 in its Slot for the 4th Week in a Row in Women 18-34

Growing Week to Week, ABC's "Grey's Anatomy" Dominates Thursday's 9pm Hour, Defeating CBS' "C.S.I." by 14% in Adults 18-49 and by 75% in Adults 18-34

ABC's "Life on Mars" Takes Second in the 10 O'clock Hour with Adults 18-34

Thursday Night (8:00-11:00 p.m.) ABC earned second place on Thursday in Total Viewers (10.4 million) and Adults 18-49 (3.7/10). The Network ranked No. 1 on the evening among Adults 18-34 (3.3/10) and key Women: W18-49 (5.4/13) and W18-34 (5.0/14). In fact it was the Net's 4th week in a row to lead the night with Women 18-34.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place at 9:00 p.m. in Total Viewers (8.2 million) and Adults 18-49 (2.6/8), outdrawing NBC's comedies by almost 2 million viewers ("My Name is Earl"/"Kath & Kim" = 6.3 million & 2.5/7 in AD18-49). Defeating its nearest competition in the hour by 33% in Women 18-34 (3.6/11 vs. 2.7/8 � CBS' "Survivor: Gabon"), "Betty" held the No. 1 position in its time period for the 4th consecutive week among young women.

� Hitting its highest ratings since its premiere 3 weeks ago, "Betty" was up week to week in Adults 25-54 (3.2/8 vs. 3.1/8) and Women 25-54 (4.6/11 vs. 4.5/11).

"Grey's Anatomy" (9:00-10:00 p.m.)

Growing week to week and re-emerging as Thursday's No. 1 TV program in Adults 18-49, ABC's "Grey's Anatomy" (5.8/14) defeated CBS' "C.S.I." in the 9 o'clock hour by 14% in the key young adult sales demo (5.1/13) and NBC's "Office"/"SNL Weekend Update" combo by 41% (4.1/10). The ABC medical drama also dominated the hour by 30% in Adults 18-34 over second-place NBC (5.6/13 vs. 4.3/12). "Grey's" topped third-place "C.S.I." by 75% in Adults 18-34 (5.6/13 vs. 3.2/9).

� In addition to registering as Thursday's top show in Adults 18-49, "Grey's" was also the evening's No. 1 television program with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

� "Grey's" was up week to week by 4% in Adults 18-49 (5.8/14 vs. 5.6/13) and by 6% in Adults 18-49 (5.6/16 vs. 5.3/14).

"Life on Mars" (10:00-11:00 p.m.)

ABC's freshman drama, "Life on Mars," took second place during the 10 o'clock hour among Adults 18-34 (2.1/6) and Women 18-34 (2.9/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Ratings), 10/16/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 08:49 AM]
Sunday's Broadcast Ratings: NFL Preseason Boosts NBC, FOX
The Peacock wins the night among adults 18-49.

[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.