[10/21/08 - 12:02 PM]
Disney Channel Earns Its 185th Straight Win in Kids 6-11 and 181st Consecutive Victory in Tweens 9-14 as the Week's No. 1 Cable Network in Prime
The Disney Channel spins the numbers for the week of October 13-19.

[via press release from The Disney Channel]

Weekly Ratings Highlights for October 13-19, 2008 (Final National Ratings)

Disney Channel Earns its 185th Straight Win in Kids 6-11 and 181st Consecutive Victory in Tweens 9-14 as the Week's No. 1 Cable Network in Prime, Representing Three and a Half Years of Dominance

For the Fourth Week Running, Disney Channel's Breakout Hit Series, "The Suite Life on Deck," is the Week's No. 1 TV Series in Kids 6-11 and Tweens 9-14, and Cable's Most-Watched in Total Viewers

Disney Channel Delivers 3 of Week's Top 4 TV Series in Tweens 9-14 with "The Suite Life on Deck," "Hannah Montana" and "Wizards of Waverly Place"

Disney Channel is Home to 2 of the Week's Top 4 TV Programs in Kids 6-11 with "The Suite Life on Deck" and "Hannah Montana"

Playhouse Disney's "Mickey Mouse Clubhouse" and "Handy Manny" Place Among the Week's Top 10 TV Shows in Target Kids 2-5 Demo

A Top 10 Program for the Week in Preschoolers, "Handy Manny" Delivers its Largest Total Viewer and Kid 2-5 Audiences in Eight Weeks

Newest Playhouse Disney Series, "Imagination Movers" Enjoys its Most-Watched Week in Total Viewers and Kids 2-5 Since Becoming a Weekly Strip

Impressively, Since First Stripped, "Imagination Movers" Has Grown by a Significant 35% in Total Viewers and by 46% in Key Kids 2-5

Disney Channel

� Disney Channel earned its 185th straight win in Kids 6-11 (972,000/4.0 rating) and 181st consecutive victory in Tweens 9-14 (871,000/3.6 rating) as the week's No. 1 cable network in Prime, representing three and a half years of dominance.

� For the fourth consecutive week, Disney Channel's breakout hit series, "The Suite Life on Deck," ranked as the week's No. 1 TV series in Kids 6-11 (1.7 million/7.0 rating) and Tweens 9-14 (1.6 million/6.7 rating), and cable's most-watched scripted series in Total Viewers (3.7 million).

� Disney Channel delivered 3 of the week's Top 4 TV series in Tweens 9-14 with "The Suite Life on Deck" (No. 1 � 1.6 million/6.7 rating), "Hannah Montana" (No. 3 � 824,000/3.4 rating) and "Wizards of Waverly Place" (No. 4 � 776,000/3.2 rating).

� In Kids 6-11, Disney Channel was home to 2 of the week's Top 4 TV series with "The Suite Life on Deck" (No. 1 � 1.7 million/7.0 rating) and "Hannah Montana" (No. 4 � 974,000/4.0 rating).

� Playhouse Disney's "Mickey Mouse Clubhouse" (No. 8 � 638,000/3.9 rating) and "Handy Manny" (No. 10 � 559,000/3.4 rating) earned Top 10 ranks versus all TV programs in target Kids 2-5 demo.

� A Top 10 program in preschoolers, "Handy Manny" garnered its largest Total Viewer (1.3 million) and Kid 2-5 (559,000) audiences in eight weeks (since week of 8/18/08), posting week-to-week gains of 8% (1.2 million) and of 19% (471,000), respectively.

� Playhouse Disney's newest series, "Imagination Movers" enjoyed its most-watched week in Total Viewers (1.2 million) and Kids 2-5 (525,000/3.2 rating), since becoming stripped Monday through Sunday (week of 9/8/08). In fact, since it was first stripped, "Imagination Movers" has improved by an impressive 35% in Total Viewers (1.2 million vs. 890,000) and by 46% in Kids 2-5 (525,000 vs. 360,000).

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 10/13/08-10/19/08). Rankings based on 000s, then US rating.

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