or


[10/27/08 - 11:14 AM]
ABC Is Sunday's Top Non-Sports Net in Viewers & Young Adults
ABC spins the numbers for Sunday, October 26.

[via press release from ABC]

Quick Take for Sunday, October 26, 2008 (Fast Affiliate Live + Same Day Ratings)

Growing Week to Week, Opposite Fox with an NFL Overrun Leading into the World Series, ABC is Sunday's Top Non-Sports Net in Viewers & Young Adults

For the 5th Straight Week, ABC's "Desperate Housewives" is Sunday's No. 1 Show In Adults 18-49 and the Most-Watched Show Overall for the 4th Time in 5 Telecasts

Opposite Fox's Big NFL Overrun at 7pm, ABC's "America's Funniest Home Videos" Scores Best-Since-Premiere Numbers in Total Viewers and Adults 18-49

The No. 1 Entertainment Program at 8pm in Viewers and Adults 18-49, ABC's "Extreme Makeover: Home Edition" Attracts its Biggest Audience in 7 Months

Increasing its Overall Audience Week to Week, "Desperate Housewives" Defeats Fox's World Series Coverage in the 9 O'clock Hour in Viewers and Young Adults

Winning the 10pm Hour Across All Key Women for the 5th Week in a Row, "Brothers & Sisters" Dominates its Drama Competition in the Slot in Viewers and Young Adults

Sunday Primetime (7:00-11:00 p.m.)

Competing against Fox, with its big NFL primetime overrun (Giants-Steelers) leading into Game 4 of the 2008 World Series, ABC was the top non-sports network on Sunday in Total Viewers (11.6 million) and Adults 18-49 (3.9/10). For the 5th week in a row, ABC qualified as the No. 1 television network overall on Sunday night all key Women demos: W18-34 (4.1/11), W18-49 (5.2/13) and W25-54 (6.0/14).

� Opposite the World Series Game 4, ABC turned in its strongest Sunday in 3 weeks among viewers and young adults � since 10/3/08.

� For the 5th week running, ABC's "Desperate Housewives" qualified as Sunday Night's No. 1 TV program among Adults 18-49. In addition, the program was the most-watched show overall on the night for the 4th time in 5 weeks.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" was the top non-sports choice in the 7 o'clock hour among Adults 18-49 (2.4/7), outdelivering CBS' "60 Minutes" by 9% (2.2/6).

� Airing against Fox's NFL overrun, the venerable ABC video clip show improved its performance over the prior week by 9% in viewers (8.5 million vs. 7.8 million) and by 20% among young adults (2.4/7 vs. 2.0/6), posting best-since-season-premiere numbers on both counts. In addition, "AVF" tallied season-high ratings across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging from its lead-in against the World Series, "Extreme Makeover: Home Edition" represented the top entertainment program in the 8 o'clock hour with Total Viewers (12.2 million) and Adults 18-49 (3.9/10). The show ranked No. 1 its time slot in each of the key Women demos (W18-34/W18-49/W25-54), while also registering as the night's highest-rated broadcast program with Teens 12-17 and Kids 2-11.

� Hitting season highs in Total Viewers and Adults 18-49 (tie), "Home Edition" attracted its largest audience in 7 months � since 3/30/08.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday evening's No. 1 TV program, ABC's "Desperate Housewives" dominated its 9 o'clock time period in Total Viewers (15.6 million) and Adults 18-49 (5.7/13). In the hour, "Housewives" topped Fox's World Series coverage by solid margins (14.2 million and 4.8/11) and towered over its CBS drama competition, "Cold Case" (12.0 million and 2.7/6).

� Despite facing World Series competition, "Housewives" increased its overall audience week to week, while retaining 100% of its Adult 18-49 audience (15.5 million and 5.7/13 on 10/19/08). The ABC series was also up week to week with Adults 25-54 (6.7/14 vs. 6.5/14).

"Brothers & Sisters" (10:00-11:00 p.m.)

For the 5th consecutive week, ABC's "Brothers & Sisters" won Sunday's 10 o'clock hour across each of the key Women demographics: W18-34 (4.1/11), W18-49 (5.2/12) and W25-54 (5.9/13). The top non-sports show in the slot, "Brothers & Sisters" defeated its drama competition in the hour, CBS' "The Unit," by wide margins: +1.0 million viewers (10.1 million vs. 9.1 million) and +40% in Adults 18-49 (3.5/9 vs. 2.5/6).

� "Brothers & Sisters was up from the prior week in both Total Viewers (10.1 million vs. 9.8 million) and Adults 18-49 (3.5/9 vs. 3.4/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/26/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· UNIT, THE (CBS)









most recent ratings | view all posts
[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.