Cartoon Network Scares Up Best October Kids 6-11 Prime Ratings, Delivery Since 2004; Best Kids 2-11 Prime Ratings, Delivery Since 2005
October 28, 2008
Monthly Prime Time Performance Grows Between 24% to 30% Among Kids 6-11 and Kids 2-11; Best October Prime Time Delivery Among Tweens 9-14 in Network History
Total Day Delivery Sets Network Record as Best October Performance Ever Among Kids 6-11, Tweens 9-14
Thursday's Total Drama Island and Friday's Star Wars: The Clone Wars Beat Their 2007 Time Periods by 60% to 100%
Powered by two new series premieres and a month of all-new Goosebumps episodes, Cartoon Network scored remarkable double-digit ratings and delivery gains over its October 2008 prime time performance across all its targeted kid demos compared to last year, according to preliminary data from Nielsen Media Research. The network's Thursday night comedy franchise, Har Har Tharsdays (8-10 p.m.), and its Friday night line-up of action-adventure series (8-11 p.m.) each charted between 23% to 38% growth among key kids demos compared to the same 2007 time periods. Individual series Total Drama Island (Thursday, 9 p.m.) and Star Wars: The Clone Wars (Friday, 9 p.m.) served as the respective programming anchors each night, surpassing their 2007 time period performances anywhere from 60% to 100%. Sunday night's movie franchise FLICKS (7-9 p.m.) also contributed 32% to 35% ratings and delivery growth among kids 2-11, 6-11 and 9-14 vs. October 2007.
Overall, the October 2008 prime time performance resulted in Cartoon Network's best kids 6-11 delivery and ratings since October 2004, and its best kids 2-11 delivery and ratings since October 2005. Additionally, Cartoon Network's total day performance across October 2008 set new records with the best October delivery among kids 6-11 and best tweens 9-14 delivery and ratings in network history, growing from 6% to 8% compared to last year. Har Har Tharsdays this October featured all-new episodes of the spine-tingling comedy Goosebumps (Thursday, 8 p.m. and 8:30 p.m.), which earned solid double-digit growth over the 2007 time period among kids 6-11 (19% with ratings, 18% with delivery) and kids 2-11 (11% with ratings, 12% with delivery). Total Drama Island (9 p.m.) then followed with new episodes that garnered 72% ratings and 75% delivery growth among kids 6-11, and 64% ratings and 63% delivery growth among tweens 9-14.
Friday night prime time also witnessed major growth among Cartoon Network's key demos, with exclusive action-driven programming propelling kids 2-11 delivery and ratings growth by 34% and 30%, respectively. Kids 6-11 delivery and ratings gains surged ahead by 35% and 38%, respectively, while tweens 9-14 delivery jumped by 31% and ratings by 30%.
Highlights of Cartoon Network's performance over October 2008 compared to the October 2007 time period include the following:
Cartoon Network October 2008 Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. October 2007
� Kids 2-11 delivery (860,000) grew by 29%, and ratings (2.1) by 24%
� Kids 6-11 delivery (624,000) increased by 29%, and ratings (2.6) by 30%
� Tweens 9-14 delivery (522,000) improved by 12%, and ratings (2.1) by 11%�best October delivery ever!
Cartoon Network October 2008 Total Day (Mon.-Sat., 6 a.m.-11 p.m.; Sun, 6 a.m.-10 p.m.) vs. October 2007
� Kids 2-11 delivery (619,000) grew by 7%, and ratings (1.5) by 7%
� Kids 6-11 delivery (408,000) increased by 8%, and ratings (1.7) by 6%�best October delivery ever!
� Tweens 9-14 delivery (309,000) improved by 6%, and ratings (1.3) by 8%�best October in Network history!
Star Wars: The Clone Wars (Friday, 9 p.m.) vs. the October 2007 time period
� Kids 2-11 delivery (1,493,000) grew by 85%, and ratings (3.7) by 85%
� Kids 6-11 delivery (1,141,000) increased by 100%, and ratings (4.7) by 96%
� Tweens 9-14 delivery (924,000) improved by 89%, and ratings (3.8) by 90%
Har Har Tharsdays Comedy Line-up (Thurs., 8-10 p.m.) vs. the October 2007 time period
� Kids 2-11 delivery (1,046,000) grew by 27%, and ratings (2.6) by 30%
� Kids 6-11 delivery (808,000) increased by 36%, and ratings (3.3) by 38%
� Tweens 9-14 delivery (672,000) improved by 23%, and ratings (2.8) by 27%
Star Wars: The Clone Wars and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & � Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 09/29/08 � 10/26/08 SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited. NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.