HALLMARK CHANNEL'S "MAIL ORDER BRIDE" RANKS AS NETWORK'S MOST-WATCHED NOVEMBER NON-HOLIDAY ORIGINAL MOVIE EVER
Hallmark Channel's Saturday night (11/08/08, 9-11 p.m., ET/PT) premiere of "Mail Order Bride," starring Daphne Zuniga and Greg Evigan, ranks as the network's most-watched November non-holiday original movie EVER. The movie scored a 2.2 household rating, delivered nearly 1.9 million homes, 2.5 million total viewers and 3.9 million unduplicated viewers (P2+).
The movie also ranked as the second-highest-rated cable movie of the day and fourth-highest-rated movie of the week. This performance boosted Hallmark Channel to rank #2 in Prime Time for the day, and #10 for the week with a 1.1 HH rating, 985,000 homes and 1.3 million total viewers. In addition, "Mail Order Bride" scored the network's second-highest-rated delivery of both Adults and Women 25-54 of the year.
"Mail Order Bride" ranked in the top 10 for key demo ratings and delivery, including:
#2 in HH rating (2.2); #3 in HH delivery (1.9 million)
#2 in W25-54 rating (1.1); #5 in W25-54 delivery (533,000)
#3 in P2+ rating (1.1); #4 in P2+ delivery (2.5 million)
#6 in A25-54 rating (0.7); #9 in A25-54 delivery (678,000)
#9 in W18-49 rating (0.6); #10 in W18-49 delivery (331,000)
Source: Nielsen Media Research, November 3-9, 2008