or


[11/18/08 - 01:46 PM]
Whale Wars Catapults Animal Planet to Top Ten Ranking
Animal Planet spins the numbers for Friday, November 14.

[via press release from Animal Planet]

WHALE WARS Catapults Animal Planet to Top Ten Ranking

-- Series Delivers More Than 1.1 Million Viewers and Best Friday Telecast in Five Years --

November 18, 2008

(Silver Spring, Md.) Animal Planet's WHALE WARS stormed audiences on its second voyage delivering more than 1.1 million viewers (1.153M P2+), the network's best performing Friday primetime telecast in five years. The momentum for the series grew in its second week garnering a 0.9 household ratings (812,000 homes), an 80% increase compared to the Planet's year-ago November prime average (0.9 vs. 0.5), and +13% increase from the series November 7th debut (0.8 HH).

On its second outing, WHALE WARS captured a 0.6 AA% among Persons 25-54, Men 25-54 and Women 25-54 scoring record 200% increases over the network's prime average last November. The series also saw double-digit ratings growth among those demos compared to the previous week's series premiere: +50% P25-54 (0.6 vs. 0.4), +50% W25-54 (0.6 vs. 0.4), and +20% M25-54 (0.6 vs. 0.5). In addition, WHALE WARS helped deliver Animal Planet's best overall Friday night among P25-54 viewers (427,000) since June 2003.

Moreover, WHALE WARS helped Animal Planet tie for 8th place among all ad-supported cable networks at 9 pm with a 0.6 rating W25-54, and tie for 9th with a 0.6 rating among P25-54.

"WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience," noted Marjorie Kaplan, president and general manager of Animal Planet Media.

WHALE WARS is a new environmental adventure series following the Sea Shepherd Conservation Society, an organization founded by former Greenpeace member Paul Watson, who uses unconventional and radical methods to eradicate alleged illegal whaling operations. Spotlighting the controversial whaling trade and the tactics that Sea Shepherd and its staff and volunteers use to cripple it, the series documents the group's 2007-2008 three-month sojourn across the icy Antarctic waters at the far end of the globe. WHALE WARS draws attention to this global conservation issue that has caused friction between several nations over the practice of whaling in oceanic territories.

WHALES WARS is a production of RIVR Media for Animal Planet. Rob Lundgren, Lori Stryer and Liz Bronstein are the executive producers for RIVR Media, and Jason Carey is the executive producer at Animal Planet. Charlie Foley is the development executive for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [november 2008]  
S
M
T
W
T
F
S
      


· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.

[04/11/18 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Take Home Demo Crown
The revival's latest episode is also the night's most-watched program.

[04/10/18 - 02:30 PM]
"Jersey Shore Family Vacation" Scores Highest Rated Series Premiere in MTV History on Live+3
MTV further spins the numbers for Thursday, April 5.