or


[11/18/08 - 01:46 PM]
Whale Wars Catapults Animal Planet to Top Ten Ranking
Animal Planet spins the numbers for Friday, November 14.

[via press release from Animal Planet]

WHALE WARS Catapults Animal Planet to Top Ten Ranking

-- Series Delivers More Than 1.1 Million Viewers and Best Friday Telecast in Five Years --

November 18, 2008

(Silver Spring, Md.) Animal Planet's WHALE WARS stormed audiences on its second voyage delivering more than 1.1 million viewers (1.153M P2+), the network's best performing Friday primetime telecast in five years. The momentum for the series grew in its second week garnering a 0.9 household ratings (812,000 homes), an 80% increase compared to the Planet's year-ago November prime average (0.9 vs. 0.5), and +13% increase from the series November 7th debut (0.8 HH).

On its second outing, WHALE WARS captured a 0.6 AA% among Persons 25-54, Men 25-54 and Women 25-54 scoring record 200% increases over the network's prime average last November. The series also saw double-digit ratings growth among those demos compared to the previous week's series premiere: +50% P25-54 (0.6 vs. 0.4), +50% W25-54 (0.6 vs. 0.4), and +20% M25-54 (0.6 vs. 0.5). In addition, WHALE WARS helped deliver Animal Planet's best overall Friday night among P25-54 viewers (427,000) since June 2003.

Moreover, WHALE WARS helped Animal Planet tie for 8th place among all ad-supported cable networks at 9 pm with a 0.6 rating W25-54, and tie for 9th with a 0.6 rating among P25-54.

"WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience," noted Marjorie Kaplan, president and general manager of Animal Planet Media.

WHALE WARS is a new environmental adventure series following the Sea Shepherd Conservation Society, an organization founded by former Greenpeace member Paul Watson, who uses unconventional and radical methods to eradicate alleged illegal whaling operations. Spotlighting the controversial whaling trade and the tactics that Sea Shepherd and its staff and volunteers use to cripple it, the series documents the group's 2007-2008 three-month sojourn across the icy Antarctic waters at the far end of the globe. WHALE WARS draws attention to this global conservation issue that has caused friction between several nations over the practice of whaling in oceanic territories.

WHALES WARS is a production of RIVR Media for Animal Planet. Rob Lundgren, Lori Stryer and Liz Bronstein are the executive producers for RIVR Media, and Jason Carey is the executive producer at Animal Planet. Charlie Foley is the development executive for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [november 2008]  
S
M
T
W
T
F
S
      


· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/23/16 - 08:30 AM]
Wednesday's Broadcast Ratings: "Big Brother" Returns on Top for CBS
The Eye snags the top spot in both total viewers and adults 18-49.

[06/22/16 - 12:23 PM]
OWN's New Original Drama Series "Greenleaf" Premieres as #1 Series Debut in Network History with Over 3 Million Viewers
OWN spins the numbers for Tuesday, June 21.

[06/22/16 - 08:55 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The Peacock easily wins the night in both total viewers and adults 18-49.

[06/21/16 - 10:16 AM]
28.3 Million Tune-In for 116th U.S. Open Championship Presented by FOX Sports
FOX Sports spins the numbers for Sunday, June 19.

[06/21/16 - 08:56 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Powers NBC to Victory
The Peacock wins the night in both total viewers and adults 18-49.

[06/21/16 - 07:43 AM]
GSN's "Skin Wars: Fresh Paint" Delivers Network's Highest Competitive Reality Series Premiere Ever Among Key Female Demos
GSN further spins the numbers for Wednesday, June 15.

[06/20/16 - 12:07 PM]
Freeform's "Baby Daddy" Grows for 2nd Straight Week to Near 1-Year Highs in Total Viewers and Key Demographics
Freeform further spins the numbers for Wednesday, June 15.

[06/20/16 - 11:23 AM]
ABC's 2016 NBA Finals Game 7 Draws 30.8 Million - Biggest Game Since 1998
ABC spins the numbers for Sunday, June 19.

[06/20/16 - 09:51 AM]
Destination America's "Ghosts of Shepherdstown" Is Network's Best Series Debut Ever for P2+ and HH
Destination America further spins the numbers for Sunday, June 12.

[06/20/16 - 09:21 AM]
Sunday's Broadcast Ratings: NBA Finals Conclude on Top for ABC
The Alphabet's coverage of Game 7 easily eclipses the night.

[06/20/16 - 07:16 AM]
Highest-Rated NBA Game Ever on ABC: 18.9 Overnight Rating for NBA Finals Game 7
ESPN spins the numbers for Sunday, June 19.

[06/19/16 - 08:36 AM]
Saturday's Broadcast Ratings: ABC, FOX Share Demo Crown
CBS however is the night's most-watched broadcaster.

[06/19/16 - 08:32 AM]
"Saturday Night Live" Ranks as the #1 Telecast of the Night on the Big 4 Networks in Both Households and 18-49
NBC spins the numbers for Saturday, June 18.