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[12/16/08 - 12:09 PM]
CBS Wins the Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of December 8-14.

[via press release from CBS]

CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS Viewer Winning Streak Up to 11 Weeks; 7 in Adults 25-54 and Is First in Adults 18-49 for the Sixth Time in 12 Weeks, More Than Any Other Network

CBS Posts Year-to-Year Gains for the 5th Straight Week

CBS is First for the Season in All Key Measures; 13 Programs Up Versus Last Year

"The Big Bang Theory" and "How I Met Your Mother" Hit Series Highs While "Two and a Half Men" and "The New Adventures of Old Christine" Reach Season Bests

"CSI" Uncovers Its Largest Audience Since Premiere Followed by Series Highs for "Eleventh Hour"

The Finale of "Survivor: Gabon" Outdelivers Spring's "Survivor: Micronesia" Finale

Frosty, "Flight Before Christmas" Lead CBS to a Friday Win in Viewers, Adults and Kids

CBS placed first for the week in viewers and key demographics and posted year-to-year gains for the fifth consecutive week, according to Nielsen live plus same day ratings for the week ending Dec. 14, week 12 of the 2008-2009 television season.

CBS extended its viewer winning streak to 11 consecutive weeks, 7th straight win in adults 25-54 and posted its sixth win of the year in adults 18-49, more than any other network. Season-to-date, CBS is now first in all key measures.

The week saw series high ratings for THE BIG BANG THEORY, HOW I MET YOUR MOTHER and ELEVENTH HOUR, season best deliveries for TWO AND A HALF MEN and OLD CHRISTINE as well as CSI's largest audience since its season premiere.

CBS has 13 new and returning programs up vs. the year-ago program/time period, more than any other network: THE BIG BANG THEORY, HOW I MET YOUR MOTHER, TWO AND A HALF MEN, NCIS, THE MENTALIST, WITHOUT A TRACE, THE NEW ADVENTURES OF OLD CHRISTINE, CRIMINAL MINDS, CSI: NY, CSI, GHOST WHISPERER, NUMB3RS and 60 MINUTES.

For the week in viewers: CBS (11.91m), NBC (8.76m), ABC (6.31m) and FOX (5.99m). Season-to-date, CBS is first in viewers (12.03m), ahead of ABC (10.20m), NBC (7.99m) and FOX (7.94m).

For the week in key demographics, CBS was first in adults 25-54 (4.3/11) and adults 18-49 (3.3/09). Compared to the same week last year, CBS was up +6% in households, +7% in viewers, +8% in adults 25-54 and +3% in adults 18-49. CBS has posted weekly gains in viewers for the fifth consecutive week. Season-to-date, CBS is first in adults 25-54 and adults 18-49.

For the week in households: CBS (7.4/12), NBC (5.4/09), ABC (4.0/07) and FOX (3.7/06). Season-to-date, CBS is first (7.5/12) ahead of ABC (6.5/10), NBC (5.0/08) and FOX (4.9/08).

CBS's Weekly Highlights

? THE BIG BANG THEORY won its time slot in households (6.5/10), adults 18-34 (2.9/08), tied for first in adults 25-54 (4.4/11, with ABC), placed second behind "Charlie Brown Christmas" in viewers (10.50m) and adults 18-49 (3.7/10, -0.1 behind ABC). THE BIG BANG THEORY posted series highs in households and viewers.

? HOW I MET YOUR MOTHER was first in households (6.4/10), adults 25-54 (4.7/11), adults 18-49 (4.2/11), adults 18-34 (3.9/10) and second in viewers (10.49m). This is HOW I MET YOUR MOTHER's best delivery in adults 18-34 ever, in households since Feb. 5, 2007 and best viewer total since March 24, 2008 (the first Britney Spears appearance).

? TWO AND A HALF MEN was first in households (9.5/14), viewers (15.59m), adults 25-54 (6.3/14) and adults 18-49 (5.2/13). This is TWO AND A HALF MEN's best deliveries in households and viewers since Feb. 26, 2007.

? WORST WEEK was first in households (6.7/10), viewers (10.44m), adults 25-54 (4.1/09) and second in adults 18-49 (3.4/08, -0.2 behind NBC). WORST WEEK's delivered its best household, viewers and adults 18-49 performances since its September 22, 2008 premiere and matched the series' second best adults 25-54 performance.

-- Wednesday, CBS was first in households (7.7/13), viewers (11.95m), adults 25-54 (4.3/11) and adults 18-49 (3.3/09). CBS dominated the night, nearly doubling the closest network in households (vs. 3.9/06, +97% ahead of NBC and ABC), +79% ahead in adults 25-54 (vs. 2.4/06, ABC and FOX), +50% ahead in adults 18-49 (vs. 2.2/06, FOX) and doubling the second place network's viewer delivery (vs. 5.98m, +100% ahead of NBC). CBS won the last four Wednesdays in both adults 25-54 and adults 18-49.

? THE NEW ADVENTURES OF OLD CHRISTINE was first in households (5.4/09), viewers (7.94m), adults 25-54 (3.0/08) and second in adults 18-49 (2.2/07). THE NEW ADVENTURES OF OLD CHRISTINE posted season highs in households and viewers.

? GARY UNMARRIED was first in households (5.0/08), second in viewers (7.73m, -0.01m behind FOX), adults 25-54 (3.1/08) and adults 18-49 (2.4/07). GARY UNMARRIED matched its season high household delivery and posted its second largest audience to date.

? CRIMINAL MINDS was first in households (9.3/15), viewers (14.68m), adults 25-54 (5.1/12) and adults 18-49 (3.9/10). Compared to the last first-run episode (on 11/26/08), CRIMINAL MINDS was up +8% in households (from 8.6/15), +11% in adults 25-54 (from 4.6/12), +15% in adults 18-49 (from 3.4/10) and added +570,000 viewers (from 14.11m, +4%). CRIMINAL MINDS was the night's top program in households, viewers, adults 25-54 and adults 18-49. ? CSI: NY was first in households (8.7/15), viewers (13.33m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10). Compared to the last first-run episode (on 11/26/08), CSI: NY was up +16% in both households (from 7.5/13) and adults 18-49 (from 3.1/09), +9% in adults 25-54 (from 4.3/11) and added +1.03m viewers (from 12.30m, +8

-- CBS won Thursday night in households (9.7/16), viewers (15.81m), adults 25-54 (6.0/15) and adults 18-49 (4.5/12). CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49. This is CBS's best Thursday delivery of the season in households and since Oct. 9, 2008 (premiere night for CSI and ELEVENTH HOUR) in viewers, adults 25-54 and adults 18-49. This is CBS's 10th consecutive Thursday night win in households, viewers and adults 25-54, eight win in ten weeks in adults 18-49.

? SURVIVOR: GABON won its time period in households (7.7/12), viewers (13.05m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11). This is SURVIVOR's best delivery in households and viewers since Oct. 30, 2008.

? CSI: CRIME SCENE INVESTIGATION which introduced Laurence Fishburne to the cast, won its time period in households (12.7/20), viewers (20.86m), adults 25-54 (7.8/18) and adults 18-49 (5.8/15). This is the 10th consecutive time period win for CSI in households, viewers and adults 25-54. Compared to last week, CSI was up +19% in households (from 10.7/16), +26% in both adults 25-54 (from 6.2/14) and adults 18-49 (from 4.6/12) and added +3.38m viewers (from 17.48m, +19%). This is CSI's best delivery in households, viewers, adults 25-54 and adults 18-49 since the Oct. 9, 2008 season premiere.

? ELEVENTH HOUR was first in households (8.7/15), viewers (13.40m), adults 25-54 (5.0/12) and adults 18-49 (3.8/10). This is the first week a first-run episode of ELEVENTH HOUR won its time slot in adults 18-49. Compared to last week, ELEVENTH HOUR was up +24% in households (from 7.0/12), +32% in adults 25-54 (from 3.8/09), +41% in adults 18-49 (from 2.7/07) and +2.54m viewers (from 10.86m, +23%). ELEVENTH HOUR posted series highs in households, viewers, adults 25-54 and adults 18-49.

-- Friday, CBS was first in households (4.3/08), viewers (7.55m), adults 25-54 (2.6/07) and adults 18-49 (2.2/07). This is CBS's 10th win in 11 Fridays in households, viewers, adults 25-54 and adults 18-49.

? FROSTY THE SNOWMAN (R) (S) was first in households (4.2/08), viewers (7.68m), adults 25-54 (2.7/09), adults 18-49 (2.3/08), children 2-11 (4.4/14) and children 6-11 (3.7/12). Compared to last year's broadcast (on 12/7/07 at 8:00 PM), FROSTY THE SNOWMAN was up +2% in children 2-11 (from 4.3/15) and +12% in children 6-11 (from 3.3/11). FROSTY THE SNOWMAN was the night's #1 program in viewers and tied with FROSTY RETURNS as the #1 program in adults 18-49.

? FROSTY RETURNS (R) (S) was first in viewers (7.62m), adults 25-54 (2.6/08), adults 18-49 (2.3/08), children 2-11 (5.3/16), children 6-11 (4.1/12) and second in households (4.0/17, -0.1 behind FOX). Compared to last year's broadcast (on 12/7/07 at 8:30 PM), FROSTY RETURNS was up +4% in children 2-11 (from 5.1/17), +8% in children 6-11 (from 3.8/12), even in adults 18-49 while adding +280,000 viewers (from 7.34m, +4%). FROSTY RETURNS was the night's #1 program in children 2-11, children 6-11, tied with FROSTY RETURNS as the #1 program in adults 18-49 and the #2 program in viewers.

? THE FLIGHT BEFORE CHRISTMAS (S) was first in households (4.1/07), viewers (7.39m), adults 25-54 (2.6/07), adults 18-49 (2.2/07), children 2-11 (4.0/13) and children 6-11 (3.4/10).

? SURVIVOR: GABON FINALE (S) (8:31-10:39 PM) delivered a 7.8/12 household rating with 13.77m viewers, 5.6/12 in adults 25-54 and 4.4/10 in adults 18-49. Compared to the May 11, 2008 SURVIVOR MICRONESIA FINALE, CBS was up +8% in households (from 7.2/12), +2% in adults 25-54 (from 5.5/13), even in adults 18-49 and added +820,000 viewers (from 12.95m, +6%).

? SURVIVOR: GABON REUNION SHOW (S) (10:39-11:31 PM) posted a 7.0/12 with 11.74m viewers, 4.8/12 in adults 25-54 and 3.8/10 in adults 18-49. From 10:30-11:00 PM, CBS was second in households, viewers, adults 25-54 and adults 18-49. Compared to the May 11, 2008, SURVIVOR MICRONESIA REUNION SHOW, CBS was up +15% in households (from 6.1/10), +2% in adults 25-54 (from 4.7/11) and added +1.30m viewers (from 10.44m, +12%).

CBS top programs of the week: #2 CSI: CRIME SCENE INVESTIGATION (20.86m), #3 60 MINUTES (18.80m), #4 TWO AND A HALF MEN (15.59m), #5 CRIMINAL MINDS (14.68m), #8 CSI: MIAMI (13.79m), #9 SURVIVOR GABON FINALE (S) (13.77m), #10 THE MENTALIST (R) (13.70m), #11 NCIS (R) (13.66m), #12 ELEVENTH HOUR (13.40m), #13 CSI: NY (13.33m), #14 SURVIVOR: GABON (13.05m), #15 SURIVOR GABON REUNION SHOW (S) (11.74m), #19 THE BIG BANG THEORY (10.50m), #20 HOW I MET YOUR MOTHER (10.49m), #21 WORST WEEK (10.44m), #27 WITHOUT A TRACE (R) (8.56m), #28 THE NEW ADVENTURES OF OLD CHRISTINE (7.94m) and #30 GARY UNMARRIED (7.73m).

Prime averages are based on the following hours of rated broadcasts in Week #12:

CBS: 22 hours

NBC: 21.5 hours

ABC: 22 hours

FOX: 15 hours





  [december 2008]  
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· ELEVENTH HOUR (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)
· WORST WEEK (CBS)





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