2008 Becomes Lifetime Digital's Most Trafficked Year Ever

Soars 83 Percent in Average Monthly Page Views, 27 Percent in Visits and 15 Percent in Unique Visitors

Year Marks Game Changing ParentsClick and Roiworld Acquisitions

NEW YORK,Dec. 17 -- Lifetime Digital posted its highest traffic ever in 2008 and continued its evolution as the ultimate digital source for women's entertainment, escape and play.

Encompassing all of its digital properties from myLifetime.com to DressUpChallenge.com, Lifetime experienced an 83 percent increase in average monthly page views, 27 percent in visits and 15 percent in unique visitors.

Said Dan Suratt, Executive Vice President, Digital Media and Business Development: "2008 has been an outstanding year for Lifetime Digital. We experienced a banner year in terms of traffic, but more importantly we are well positioned for continued growth with Roiworld.com and MothersClick.com debuting in 2009."

In August, Lifetime announced its first-ever digital acquisition, securing ParentsClick Network, a privately held social network and digital media technology company that has developed an online application for creating customizable, content-rich communities.

In October, the company acquired Roiworld.com, one of the leading brands in the casual gaming business and the number one dress-up site for teens in Korea. Lifetime is using this acquisition to assemble the top talent and technology in the "Dress-Up" game category, launching a new Roiworld.com in America and creating Lifetime Game Studios Korea.

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.