or


[12/23/08 - 02:57 PM]
Monday Night Football: Most-Watched Series on Cable
ESPN spins the numbers for the year to date.

[via press release from ESPN]

Monday Night Football: Most-Watched Series on Cable

Three Biggest Cable Household Audiences of 2008, 13 of Top 15; ESPN.com Averages 68.1 Million Page Views on Mon./Tues., Up 51% From 2007

ESPN's third season of Monday Night Football was the most-watched series on cable television in 2008, set an all-time cable viewership record for the third straight year and drew the year's three biggest cable household audiences and 13 of the top 15. In three seasons on ESPN, Monday Night Football has registered seven of the top 10 all-time biggest household audiences in cable history, led by the Eagles-Cowboys telecast on September 15, which attracted cable's largest household audience ever (an average of 12,953,000 million homes).

ESPN's 17 Monday Night Football telecasts in 2008 averaged a 8.9 rating, representing an average of 8,679,000 households (11,962,000 viewers � P2+), increases of 3%, 5% and 7%, respectively, vs. 2007 (8.6; 8,277,000 and 11,230,000). MNF ended on a particularly strong note with last night's Chicago Bears' 20-17 overtime victory over the Green Bay Packers delivering a 9.8 rating, representing an average of 9,582,000 households (13,803,000 viewers � P2+). The game ranks as the third-largest household audience on cable this year.

For the season, the accompanying "Monday Night Surround" content on ESPN.com sparked an increase of Monday (through Tuesday at noon ET) traffic to the site of 51% with an average 68.1 million page views per week.

"ESPN's Monday Night Football was a resounding success this season with ratings and viewership increases from a year ago and an overwhelmingly positive response from fans to our new approach highlighting technology and X's and O's analysis," said John Wildhack, ESPN executive vice president, program acquisitions & strategy. "By offering quality football content across many platforms, we are proud to continue the tradition of this great franchise which is so revered by fans, players and coaches, and we are already looking forward to MNF's 40th season in 2009."

MNF on TV

MNF occupies seven of the top 10 spots on the list of cable's biggest household audiences ever (excludes breaking news), including the new #1, the September 15 Philadelphia Eagles at Dallas Cowboys game with an average of 12,953,000 homes (18,608,000 total viewers, based on a 13.3 rating).

ESPN's NFL games account for 13 of the top 15 biggest household audiences (and eight of the top 10) for any basic cable television program in 2008. They rank first, second, third, sixth, seventh, eighth, ninth, 10th, 11th, 12th, 13th, 14th and 15th.

Other highlights for the 2008 NFL season:

ESPN led all networks � cable or broadcast � in delivery of all key male demos (men 18-34, men 18-49 and men 25-54) and adults 18-34 every Monday in primetime this season.

ESPN led all networks � cable or broadcast � in delivery of adults 18-49 on 15 of 16 Mondays in primetime.

Four times, ESPN was the most-watched network � cable or broadcast � in primetime on Monday.

Since the start of the NFL season, ESPN has led all cable networks in overall household delivery in primetime (an average of 2,335,000 households throughout the week).

For the past 9 consecutive weeks, ESPN has led all cable networks in delivery of adult men on a total-day basis, as well as men 18-54. ESPN has been #1 among M18+ and M18-54 for 13 of the past 15 weeks.

"Monday Night Surround" on ESPN.com

NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated an average 68.1 million page views and 9.5 million visits from Monday through Tuesday at noon, up 51% and 19%, respectively, over 2007, according to Web measurement tool Omniture/Hitbox. Specifically, NFL content on mobile averaged 11.1 million page views and 1.5 million visits for Monday through Tuesday at noon for the season. In addition, pro football-related video on ESPN.com averaged more than 2.5 million views per week and SportsCenter Right Now averaged 1.5 million views. ESPN football-related podcasts were downloaded an average of more than 641,000 per week since the season kicked off.





  [december 2008]  
S
M
T
W
T
F
S
 


· MONDAY NIGHT FOOTBALL (ESPN)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.