or


[01/07/09 - 11:39 AM]
ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels
ABC Family spins the numbers for Monday, January 5.

[via press release from ABC Family]

Ratings Highlights for Monday, January 5, 2009 (Final National Ratings)

ABC Family's Critically Acclaimed "The Secret Life of the American Teenager" Returns at Impressive Levels, Posting Best-Ever Season Opening Ratings in Viewers and All Demos, Topping its Series Debut by Double-Digit Percentages

"Secret Life" Becomes ABC Family's No. 1 Telecast of All Time in Teens 12-17, Females Teens and Females 12-34

"Secret Life" Handily Defeats CW's All New "Gossip Girl" at 8 O'Clock, by 47% in Total Viewers, by 10% in Women 18-34 and by 71% in Viewers 12-34

"Secret Life's" Opener is Monday's No. 1 Cable Show in Key Women and 12-34s, and the No. 1 Scripted Telecast in Viewers, Adults 18-34 and Adults 18-49

"Secret Life" is Monday's No. 1 TV Program in Female Teens and Females 12-34, and TV's No. 1 Scripted Program in Women 18-34 and Viewers 12-34

Impressively, This Week Marks Secret Life's 10th Straight Telecast Ranking as the Day's No. 1 Cable Program in Women 18-34 and Women 18-49, with All 12 Episodes to Date Delivering the No. 1 Post in Females 12-34 and Female Teens

In its First-Ever Monday Telecast, "Secret Life" Delivers ABC Family's Best Ratings in the Time Slot on Record in Total Viewers and All 18-34, 18-49 and 12-34 Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critically acclaimed original series "The Secret Life of the American Teenager" returned at impressive levels, generating the net's highest season premiere ratings of all time across all demos, including Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million), and topping its series launch in July 08 by impressive double-digit percentages. Moreover, Monday's opener qualified as ABC Family's No. 1 telecast ever in Females 12-34 (2.4 million), Teens 12-17 (1.6 million) and Females Teens (1.4 million).

"Secret Life" stood as Monday's No. 1 cable program in Women 18-34 (966,000), Women 18-49 (1.5 million), Viewers 12-34 (2.8 million) and Females 12-34 (2.4 million), and as cable's No. 1 scripted telecast in Total Viewers (4.4 million), Adults 18-34 (1.2 million) and Adults 18-49 (1.9 million). Also impressive, "Secret Life" easily defeated the CW's "Gossip Girl" in Viewers and key demos at 8 o'clock by double-digit percentages, including by 47% in Total Viewers and by double in Females 12-34, and prevailed as the No. 1 scripted program for the day on all TV in Women 18-34 and Viewers 12-34.

� At 8 o'clock, "Secret Life" overshadowed CW's high-profile "Gossip Girl" by considerable margins, including by 47% in Total Viewers (4.4 million vs. 3.0 million), by 10% in Women 18-34 (966,000 vs. 881,000), by 6% in Adults 18-49 (1.9 million vs. 1.8 million), by 71% in Viewers 12-34 (2.8 million vs. 1.6 million), and doubled delivery in Females 12-34 (2.4 vs. 1.2 million).

o In addition, "Secret Life's" 1B debut outperformed every episode of CW's "Gossip Girl" to date in Total Viewers, Viewers 12-34 and Females 12-34.

� This week marked "Secret Life's"10th straight telecast as the day's No. 1 cable program in Women 18-34, Women 18-49 and Viewers 12-34, while all 12 telecasts to date have delivered the No. 1 spot in Females 12-34, Teens and Female Teens.

� In its 8 o'clock time period, "Secret Life" easily defeated all cable competition, topping runners-up USA by 26% in Total Viewers (4.4 million vs. 3.5 million) and by 19% in Adults 18-49 (1.9 million vs. 1.6 million), and TBS by 52% in Adults 18-34 (1.2 million vs. 802,000) and by 133% in Viewers 12-34 (2.8 million vs. 1.2 million).

� Versus its July 08 series launch, "Secret Life's" 1B debut surpassed by 57% in Total Viewers (4.4 million vs. 2.8 million), by 45% in Adults 18-34 (1.2 million vs. 826,000), by 57% in Adults 18-49 (1.9 million vs. 1.2 million) and by 65% in Viewers 12-34 (2.8 million vs. 1.7 million).

� In its first Monday outing, "Secret Life" garnered ABC Family's best Monday delivery at 8 o'clock in the net's history in Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (1.9 million) and Viewers 12-34 (2.8 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: Season 1B Premiere, 1/5/09; Season 1A Premiere, 7/1/08.





  [january 2009]  
S
M
T
W
T
F
S
    


· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.