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[01/13/09 - 11:31 AM]
'Golden Globes' and 'Biggest Loser' Lead NBC's Primetime Week of JaN. 5-11
NBC spins the numbers for the week of January 5-11.

[via press release from NBC]

'GOLDEN GLOBES' AND 'BIGGEST LOSER' LEAD NBC'S PRIMETIME WEEK OF JAN. 5-11

ON SUNDAY, 'THE 66TH ANNUAL GOLDEN GLOBE AWARDS' DELIVERS NBC'S BIGGEST NON-SPORTS AUDIENCE IN THE SLOT SINCE THE 2006 EMMY AWARDS

'THE GOLDEN GLOBE AWARDS' TELECAST WINS ITS THREE-HOUR TIME PERIOD IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

TUESDAY'S PREMIERE OF 'THE BIGGEST LOSER 7' ATTRACTS THE HEFTIEST VIEWERSHIP AND HIGHEST 18-49 RATING EVER FOR A DEBUT EPISODE OF THE SERIES

'LOSER' IS TUESDAY NIGHT'S #1 SHOW IN ADULTS 18-49, PACING NBC TO A NIGHTLY WIN IN PRIMETIME'S KEY DEMO

NBC WINS EVERY HALF-HOUR OF PRIMETIME TUESDAY IN ADULTS 18-49, AS 'LAW & ORDER: SVU' LOCKS UP A NEW SEASON HIGH IN THE DEMO

ON FRIDAY, THE DEBUT OF 'HOWIE DO IT' CAPTURES NBC'S TOP NON-OLYMPIC RESULTS IN ITS TIME PERIOD SINCE LAST FEBRUARY, UP 91 PERCENT IN 18-49 VERSUS THE SEASON AVERAGE

UNIVERSAL CITY, Calif. � January 13, 2009 � Paced by Sunday's telecast of the "Golden Globe Awards" and hefty debut numbers for "The Biggest Loser 7" on Tuesday, NBC averaged a 2.6 rating, 7 share in adults 18-49 and 8.3 million viewers overall for the week of January 5-11, according to in-home viewing figures from Nielsen Media Research.

In a week in which the top tier of the program rankings was dominated by sports telecasts, three NBC entertainment programs ranked among the top 10 programs in adults 18-49: "The 66th Annual Golden Globe Awards" was the #3 non-sports program (and #6 among all programs), the debut of "The Biggest Loser 7" ranked #4 among non-sports telecasts (and #7 overall) and "Law & Order: Special Victims Unit" ranked #6 among non-sports shows (and #10 overall). (Note: weekly program rankings exclude football overruns, post-game and pre-game telecasts).

Through the first 16 weeks of the 2008-09 season, NBC is now the "second youngest" of the major broadcast networks, with a median age of 46.9 years, only 1.2 years "older" than Fox (45.7 years). By comparison, ABC's median age is 49.7 and CBS's median age is 53.7. Season to date, NBC is running within 0.2 of a rating point of first place in primetime's key demographic of adults 18-49.

Primetime averages for the week of January 5-11 in adults 18-49 were Fox (5.0/13), CBS (3.1/8), ABC (2.7/7), NBC (2.6/7), Univision (1.5/4), Telemundo (0.6/1) and CW (0.4/1). In overall total viewers the weekly averages were Fox (14.2 million), CBS (11.7 million), NBC (8.3 million), ABC (7.8 million), Univision (3.9 million), CW (1.8 million) and Telemundo (1.3 million).

NBC highlights for the week of January 5-11:

* Sunday's telecast of "The 66th Annual Golden Globe Awards" assembled NBC's biggest overall viewership in the Sunday time period, excluding sports telecasts, since the 2006 Emmy Awards in August 2006.

* "The Golden Globe Awards" won its highly competitive three-hour time period on Sunday in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures.

* On Friday, the premiere of the new reality series "Howie Do It" delivered NBC's highest non-Olympic results in its time period since last February, improving on NBC's season average in the slot by 91 percent in adults 18-49. "Howie" won its hour among men 18-49 and ranked #2 in adults 18-49 and total viewers.

* On Wednesday, "Knight Rider" was up 42 percent in 18-49 and 26 percent in total viewers versus the show's prior telecast on December 31.

* Also on Wednesday, "Law & Order" matched its highest 18-49 rating of the season, up 36 percent versus its season-to-date average. "Law & Order" ranked #1 in adults 18-49, tied with ABC's Barbara Walters special, and won its slot in all key adult-male demographics.

* On Tuesday, the two-hour premiere of "The Biggest Loser 7" attracted the biggest overall viewership and highest 18-49 rating ever for a debut episode of the series.

* "The Biggest Loser 7" was the #1 show on television Tuesday night in adults 18-49, pacing NBC to a nightly win in adults, men and women 18-49 and other key demos. In fact, NBC won every half-hour of primetime in adults 18-49, as "Law & Order: SVU" locked up a new season-high rating in the demo.

* On Monday, the two-hour regular time period debut of "Superstars of Dance" assembled NBC's biggest overall audience in the slot since November 3, while "Momma's Boys" scored its best Monday results to date in both adults 18-49 and total viewers. "Boys" was up 11 percent in 18-49 rating versus the prior week.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of January 5-11:

On Monday, Jan. 5 from 8-10 p.m. ET, the regular time period debut of "Superstars of Dance" (2.7 rating, 7 share in adults 18-49 and 9.7 million viewers overall) assembled NBC's biggest overall audience in the time period since November 3, and was the #1 non-sports telecast in the slot in total viewers and men 18-34.

Monday at 10 p.m. ET, "Momma's Boys" (2.0/5 in adults 18-49, 5.3 million viewers overall) scored its best Monday results to date in both adults 18-49 and total viewers and NBC's best results in the time period by both measures in more than two months (since November 3). Versus the prior week, "Momma's Boys" was up 11 percent in 18-49 rating (2.0 vs. 1.8) despite the arrival this week of competition from ABC's "True Beauty."

On Tuesday, Jan. 6 from 8-10 p.m. ET, the debut of "The Biggest Loser 7" (4.5/11 in 18-49, 11.9 million viewers overall) won its time period in adults, men and women 18-49 and adults, men and women 18-34, against tough competition that included first-run episodes of CBS's "NCIS" and "The Mentalist," the ABC debuts of "Homeland Security USA" and "Scrubs" and Fox's encore telecasts of "House" and "Fringe." "The Biggest Loser" was the top-rated show of the night on any network Tuesday night in adults 18-49.

This performance represented the top rating ever for a "Loser" debut in adults 18-49 and also was a new high for a "Loser" premiere in total viewers. In fact, excluding finales, this was the biggest "Biggest Loser" ever in total viewers and is the top-rated "Loser" non-finale telecast in adults 18-49 since the penultimate episode of the first "Biggest Loser" cycle on January 4, 2005.

Versus the series' most recent debut ("The Biggest Loser 6" on September 16, 2008), this telecast was up 41 percent in 18-49 rating (4.5/11 vs. 3.2/9) and 50 percent in total viewers (11.9 million vs. 7.9 million). Versus the year-ago debut of "The Biggest Loser 5," Tuesday's telecast was up 2 percent in 18-49 rating (4.5/11 vs. a 4.4/10 on January 1, 2008) and up 14 percent in total viewers versus that year-ago debut (11.9 million vs. 10.5 million).

From its first half-hour to its fourth, "Biggest Loser" increased by 38 percent in 18-49 rating (to a 5.1/12 from a 3.7/10) and its overall viewership increased by 25 percent or 2.6 million persons (to 13.0 million from 10.4 million).

At 10 p.m. ET, "Law & Order: Special Victims Unit" (3.9/10 in 18-49, 10.8 million viewers overall) locked up a new season high in adults 18-49 and attracted its second-highest overall viewership of the season to date. "SVU" won its hour in adults 18-49 and all other key demographics opposite a first-run "Without a Trace" on CBS and the debut of "Primetime: What Would You Do" on ABC.

NBC ranked #1 among the broadcast networks in primetime Tuesday in adults, men and women 18-49, adults, men and women 18-34 and women 25-54. This was NBC's second consecutive Tuesday win in primetime's key demographic of adults 18-49.

On Wednesday, Jan. 7 at 8 p.m. ET, "Knight Rider" (1.7/5 in 18-49, 5.7 million viewers overall) was up 42 percent in 18-49 rating and 26 percent in total viewers versus the prior week's telecast (a 1.2/4 and 4.5 million viewers overall on December 31). "Knight Rider" ranked #1 in men 18-34 and men 18-49 (tied) and was #2 in adults 18-49 (tied).

Wednesday at 9 p.m. ET, an encore telecast of "Law & Order: SVU" (2.2/6 in 18-49, 7.5 million viewers overall) built on its lead-in from the previous hour by 29 percent in 18-49 rating and 30 percent in total viewers. Versus the prior week's telecast on December 31, the "SVU" rebroadcast in this time period was up 120 percent in 18-49 rating (2.2 vs. 1.0) and 85 percent or more than 3.4 million persons in total viewers (7.5 million vs. 4.0 million)

Wednesday from 10-11 p.m. ET, "Law & Order" (3.0/8 in 18-49, 10.3 million viewers overall) matched its season-high rating in adults 18-49, up 36 percent versus its season-to-date average (3.0 vs. 2.2). "Law & Order" ranked #1 in the hour in adults 18-49 (tied with ABC's Barbara Walters special) and won the hour in all key adult-male demos � men 18-34, 18-49 and 25-54.

On Thursday, Jan. 8 from 8-8:30 p.m. ET, "My Name is Earl" (2.1/6 in adults 18-49, 5.6 million viewers overall) was the #1 non-sports choice in the time period in all key adult-male demos on a night that included atypical competition from Fox's telecast of the BCS Championship Game. At 8:30 p.m., "Kath & Kim" retained 81 percent of its "Earl" lead-in among adults 18-49 and 95 percent of its lead-in among women 18-49. Among women 18-34, "Kath & Kim" built on its "Earl" lead-in by 6 percent. From 9-9:31 p.m. ET, an encore telecast of "The Office" averaged a 2.0/5 in 18-49 and 4.7 million viewers overall.

Thursday from 9:31-10:01 p.m. ET, "30 Rock" (2.4/5 in 18-49, 5.4 million viewers overall) built on its lead-in by 20 percent in 18-49 rating and by 15 percent in total viewers. At 10 p.m., "ER" (2.6/7 in 18-49, 7.3 million viewers overall) built on its lead-in by 8 percent in 18-49 rating and 37 percent in total viewers.

On Friday, Jan. 9 from 8-9 p.m. ET, the premiere of the new reality series "Howie Do It" (2.1/7 in adults 18-49, 7.8 million viewers overall) delivered NBC's highest non-Olympic results in the time slot since February 22, 2008 in adults 18-49 and since February 15, 2008 in total viewers. "Howie Do It" improved on NBC's season averages in the time period by 91 percent in 18-49 rating (2.1 vs. 1.1) and 3.0 million persons or 66 percent in total viewers (7.7 million vs. 4.7 million). The series, hosted by executive producer Howie Mandel, ranked #2 in the time period in adults 18-49 and total viewers and #1 among men 18-49

At 9 p.m. ET, "Lipstick Jungle" (1.4/4 in 18-49, 4.1 million viewers overall) matched its highest 18-49 rating to date as a Friday regular and delivered its second-biggest overall audience over those eight telecasts. From its first half-hour to its second, "Lipstick Jungle" increased its 18-49 rating by 15 percent (to a 1.5 from a 1.3).

At 10 p.m. ET, "Dateline NBC" delivered a 1.3/4 in 18-49 and 4.9 million viewers overall. From its first half-hour to its second, "Dateline" increased its 18-49 rating by 36 percent (to a 1.5/4 from a 1.1/3) and its overall viewership by 23 percent (to 5.4 million from 4.4 million).

On Saturday, Jan. 10 at 8 p.m. ET, "Crusoe" averaged a 0.6/2 in 18-49 and 2.8 million viewers overall. At 9 p.m., an encore telecast of "Law & Order" delivered a 0.8/2 in 18-49 and 3.4 million viewers overall.

Saturday at 10 p.m. ET, an encore telecast of "Law & Order: SVU" (1.6/4 in 18-49, 6.4 million viewers overall) apprehended NBC's biggest overall audience in the time period, excluding sports, since March 29. "SVU" built on its lead-in by 100 percent in 18-49 and 86 percent in total viewers.

On Sunday, Jan. 11 from 7-8 p.m. ET, "The 2009 Golden Globe Awards Red Carpet Special" averaged a 1.8/5 in 18-49 and 7.8 million viewers overall. From its first half-hour to its second, the special increased by 31 percent in 18-49 rating (to a 2.1/5 from a 1.6/4) and by 17 percent or 1.2 million persons in total viewers (to 8.4 million from 7.2 million).

Sunday from 8-11p.m. ET, "The 66th Annual Golden Globe Awards" (4.9/12 in adults 18-49, 14.9 million viewers overall) attracted NBC's largest overall viewership in the time period, excluding sports, since the 2006 Emmy Awards telecast, which averaged 16.2 million viewers overall on August 27, 2006. Versus NBC's non-sports average in this time period last season, the "Golden Globe Awards" telecast was up 158 percent in 18-49 rating (4.9 vs. 1.9) and 140 percent in total viewers (14.9 million vs. 6.2 million).

"The 66th Annual Golden Globe Awards" won its highly competitive three-hour time period in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures. The telecast built to its most dominant hour from 10-11 p.m., when it won that hour by a margin of 53 percent in adults 18-49 (5.2 vs. a 3.4 for ABC's "Brothers & Sisters" in second place).





  [january 2009]  
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· 30 ROCK (NBC)
· BIGGEST LOSER, THE (NBC)
· BROTHERS & SISTERS (ABC)
· CRUSOE (NBC)
· DATELINE NBC (NBC)
· ER (NBC)
· FRINGE (FOX)
· HOMELAND SECURITY USA (ABC)
· HOUSE (FOX)
· HOWIE DO IT (NBC)
· KATH & KIM (NBC)
· KNIGHT RIDER (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIPSTICK JUNGLE (NBC)
· MENTALIST, THE (CBS)
· MOMMA'S BOYS (NBC)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· OFFICE, THE (NBC)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· SUPERSTARS OF DANCE (NBC)
· TRUE BEAUTY (ABC)
· WITHOUT A TRACE (CBS)











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