or


[01/27/09 - 03:15 PM]
Bad Girls Club and "America's Next Top Model Obsessed" Propel Oxygen to Best Month Ever Among Women 18-34
Oxygen spins the numbers for the month of January.

[via press release from Oxygen]

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" PROPEL OXYGEN TO BEST MONTH EVER AMONG WOMEN 18-34

Network Sees Best January Ever With Double Digit Gains On- Air And Online

NEW YORK - January 27, 2009 - Oxygen's target demo of women 18-34 tuned in like never before, as Oxygen celebrates its best month ever for the demo in primetime, according to Nielsen Media Research. Additionally, Oxygen celebrates is best January performance ever for all key demos driven by the performances of "Bad Girls Club," "America's Next Top Model Obsessed" and "Snapped." In primetime, the network averaged 238,000 P18-49 (an increase of 38% vs. January 2008), 179,000 W18-49 (up 43%), 100,000 W18-34 (up 64%) and 434,000 total viewers (up 39%). This comes on the heels of Oxygen's best year ever for 2008.

Oxygen now ranks of #21 among all ad-supported cable nets for W18-34 (up from #25 in January 2008), #24 among W18-49 (up from #28 in January 2008) and #31 among P18-49 (compared to ranking 32 in January 2008).

The success among Oxygen's sweet spot of women 18-34 can be traced to the popularity of the network's hit show, "Bad Girls Club" which averages a 27% lead among W18-34 when compared to the previous season. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 25 (16 years younger than the previous Sunday time period average). The Sunday 1/25/09 America's Next Top Model marathon (11A-11P) helped Oxygen to its most watched Sunday on a Total Day basis among F18-34 (134,000).

Oxygen's interactive properties are experiencing highs with January 2009 becoming the most streamed month ever on www.oxygen.com with "Bad Girls Club" videos driving the streams to a record 2.4 million streams (a 31% increase compared to January 2008). Oxygen's live mobile polling has seen more participation this month than ever before, with last week's "Bad Girls Club" live vote enjoying its highest participation rate ever, a 97% increase in voters over the previous week.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 1/11/09, blended with Live + Same Day through 1/25/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 through Dec '08, Omniture SiteCatalyst Jan '09 forward. All January 2009 figures span 1/1 - 1/26; all previous January figures are full-month. Season-to-date figures for Bad Girls Club compare 11/16/08-1/24/09 vs. 11/18/07-1/26/08. ANTM Obsessed launched 12/1/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· SNAPPED (OXYGEN)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.