or


[01/27/09 - 11:38 AM]
With Best-Ever January Deliveries, This Month Wraps as ABC Family's Most-Watched Non-December Ever in All Target Demos
ABC Family spins the numbers for the month of January.

[via press release from ABC Family]

Ratings Highlights for January 09 (Final National Ratings)

With Best-Ever January Deliveries, This Month Wraps as ABC Family's Most-Watched Non-December Ever in All Target Demos, Ranking Third Among All Months in Key 18-34s and Viewers 12-34, and Seventh in Total Viewers

A Top 5 Cable Net in Prime in Target Women and Viewers 12-34, and a Top 10 Destination in Viewers, Adults 18-34 and Adults 18-49, ABC Family Improves its Competitive Standing 5 to 9 Places in a Year's Span

With ABC Family, Disney Channel and ESPN, The Walt Disney Company Owns 3 of the Top 10 Most-Watched Cable Nets in Prime in Viewers, the Most of Any Cable Media Entertainment Group This Month

Boasting the Month's Top TV Series with "Secret Life" and the No. 1 TV Movie with "Another Cinderella Story," ABC Family is January's No. 1 Cable Network in Females 12-34, and Ranks No. 2 Among All TV Behind "American Idol" Fueled Fox

On the Heels of its Record Setting Season Debut, "Secret Life" is Cable's No. 1 Program for the Month in Viewers 12-34 and Females 12-34, and the No. 1 Scripted Show in Women 18-34 and Women 18-49

The Debut Movie Event of "Another Cinderella Story" Qualifies as the Month's No. 1 Cable Movie in Total Viewers, Adults 18-34 and Adults 18-49, and the No. 1 Movie on all TV in Women 18-34, Viewers 12-34 and Females 12-34

In January 09, ABC Family Registers its 19th Consecutive Month of Year-to-Year Growth in Prime in Total Viewers, Adults 18-49 and Viewers 12-34, Including by Double-Digit Percentages in at Least Five of the Past Six Months

In Adults 18-34, Prime Viewership Grows for the 27th Straight Month, Marking the 6th Time in the 7 Months ABC Family Posts Double-Digit Percent Gains Over Year-Ago Numbers

ABC Family � January 09

Coming off its most-watched year in the network's history, propelled by "The Secret Life of the American Teenager" and several high-performing movies, most notably the premiere movie event of "Another Cinderella Story," January 09 wrapped as ABC Family's most-watched January ever in Prime, and most-watched non-December across all key demos, including Total Viewers (1.5 million), Adults 18-34 (372,000), Adults 18-49 (650,000) and Viewers 12-34 (654,000). Also impressive, in Adults 18-34 and Women 18-34 (252,000), this month was the net's third-most-watched month in its history.

January's No. 1 cable network in Prime in Females 12-34 (474,000), producing best-ever monthly deliveries, ABC Family was home to TV's No. 1 scripted series with "Secret Life" and TV's No. 1 movie with "Another Cinderella Story," as both programs, featuring multiple telecasts, accounted for 4 of the month's Top 5 cable telecasts overall in the key Nielsen measure.

� A Top 5 cable network for the month in Prime in key targets, ABC Family improved its competitive showing versus January 08 significantly: No. 4 in Women 18-34 (vs. No. 9), No. 5 in Women 18-49 (vs. No. 9), No. 4 in Viewers 12-34 (vs. No. 11) and No. 1 in Females 12-34 (vs. No. 5).

o Additionally, ABC Family advanced its competitive standing in other key demos to place among the Top 10 cable nets in Prime in Total Viewers (No. 9 vs. No. 18), Adults 18-34 (No. 8 vs. No. 12) and Adults 18-49 (No. 10 vs. No. 19).

o In January 09, The Walt Disney Company owned 3 of the Top 10 most-watched cable nets in Prime in Total Viewers with Disney Channel (No. 3 � 2.2 million), ESPN (No. 6 � 1.8 million) and ABC Family (1.5 million), the most for any media entertainment group this month.

� Following its record setting season 1B premiere, "The Secret Life of the American Teenager" wrapped as cable's No. 1 series for the month in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million), the No. 1 scripted series in Women 18-34 (911,000) and Women 18-49 (1.4 million). In Teens (1.4 million) and Female Teens (1.3 million), "Secret Life" stood as TV's No. 1 scripted series, behind only Fox's juggernaut "American Idol."

o In its new Monday 8 p.m. time period, season 1B to date, "Secret Life" qualifies as TV's No. 1 program in Females 12-34 and cable's No. 1 program across all key measures, including Total Viewers, Adults 18-34, Adults 18-49 and Viewers 12-34.

o Since returning in its new Monday 8 o'clock time period on January 5, "Secret Life" holds the edge over the CW's "Gossip Girl" in head to head action, beating the flagship property by 43% in Total Viewers (4.0 million vs. 2.8 million), by 8% in Women 18-49 (1.4 million vs. 1.3 million) and by 83% in Females 12-34 (2.2 million vs. 1.2 million).

� The movie premiere event of "Another Cinderella Story" (1/18/09, 8:00 � 10:00 p.m.) ranked as January's No. 1 cable movie across all key demos, in particular Total Viewers (5.3 million), Adults 18-34 (1.0 million, tie), Adults 18-49 (1.9 million) and Viewers 12-34 (2.3 million).

o In Females 12-34, ABC Family aired January's Top 7 movies on all TV, led by the debut of "Another Cinderella Story" (1.8 million, 1/18/09, 8:00 p.m.) and namesake "A Cinderella Story" (978,000, 1/18/09, 6:00 p.m.).

� In January 09, ABC Family delivered its 19th consecutive month (dates back to July 07) of year-to-year growth in Prime in Total Viewers (18%; 1.5 million vs. 1.3 million), Adults 18-49 (19%; 650,000 vs. 544,000) and Viewers 12-34 (20%; 654,000 vs. 547,000).

o Impressively, this month marked the fifth time in the past six months the net has posted double-digit percent increases in Viewers and Adults 18-49, and the sixth time in seven months in Viewers 12-34.

o In Adults18-34 (22%; 372,000 vs. 306,000), ABC Family posted the net's 27th straight month of increases in January 09 (dates back to November 06), including by double-digit percentages in six of the previous seven months.

� In Total Day, ABC Family hit January-highs across the board, specifically with Total Viewers (754,000), Adults 18-34 (215,000), Adults 18-49 (357,000) and Viewers 12-34 (359,000).

Source: Nielsen Media Research (National Ratings, January 09: 12/29/08-1/25/09, Most Current: Live + SD, blended with Live + 7, when available).





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· ANOTHER CINDERELLA STORY (ABC FAMILY)
· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[10/15/21 - 09:55 AM]
FOX's "The Simpsons" & "9-1-1" Rank as Top Two Programs of Week Three of '21-'22 Season in L3 Ratings
"The Simpsons'" win marks the first time it has ranked as the week's #1 entertainment program in nearly seven years, while its lead-out, "The Great North" delivered its highest-rated episode ever.

[10/14/21 - 07:58 AM]
"Johnson" Season One Seen by 5.7 Million Viewers, Season Two Coming in 2022
The complete first season is available on Bounce's popular streaming service Brown Sugar, as are all Bounce originals.

[10/13/21 - 03:08 PM]
ABC Is Thursday's No. 1 Entertainment Net for 2nd Straight Week in Adults 18-49
"Grey's Anatomy" was Thursday's No. 1 entertainment show for the 2nd week in a row in adults 18-49.

[10/13/21 - 12:42 PM]
"V/H/S/94" a Blockbuster Hit for Shudder - Service's Biggest Movie Premiere Ever
More members watched its debut in its opening weekend than any prior movie premiere on the service.

[10/12/21 - 03:10 PM]
ESPN's "Monday Night Football" Colts-Ravens Matchup Generates 11.4 Million Viewers, Another Year-Over-Year Audience Increase
Season-to-date, "Monday Night Football" is up 20% from both 2020 and 2019 seasons, averaging 14 million viewers through the first five weeks of the season.

[10/12/21 - 03:01 PM]
"Squid Game" Has Officially Reached 111 Million Fans
Netflix confirms the drama is its biggest series launch ever.

[10/12/21 - 08:08 AM]
ABC Ranks as Tuesday's No. 1 Entertainment Network in Adults 18-49
After just three days of viewing across linear and digital platforms, "Bachelor in Paradise" averaged a 1.97 rating among Adults 18-49 this season, more than doubling its initial Live+Same Day rating.

[10/08/21 - 12:06 PM]
ABC Ties as Week's No. 1 Entertainment Network Among Adults 18-49
The season premiere of ABC's "Grey's Anatomy" was the week's No. 1 scripted show among adults 18-49 (1.3/9).

[10/08/21 - 10:42 AM]
Season Premiere and 700th Episode of "America's Funniest Home Videos" Builds by Double Digits Over Season Finale in Total Viewers
"Celebrity Wheel of Fortune" and "Supermarket Sweep" were also up from last week's season premieres.

[10/08/21 - 09:22 AM]
FOX's "The Masked Singer" and "9-1-1" Win Week Two in L3 Ratings
Week two of "The Masked Singer" was Wednesday's #1 entertainment program in adults 18-49, outperforming its closest broadcast competitors by 8%.

[10/08/21 - 07:37 AM]
"Monday Night Football's" Week 1 Audience Jumps to 17 Million Viewers Following Nielsen Reporting Correction
The increased audience measurement is the result of an underreported ABC audience, as ABC's audience now stands at 8,605,000 viewers, a 1,712,000 viewer increase from the original reported number.

[10/07/21 - 02:27 PM]
The Electrifying 2021 "BET Hip Hop Awards" and Nostalgic "Rap City '21" Score Ratings Success with 1.4 Million Viewers Tuned in Last Tuesday Night and Generating Triple-Digit View Increases Across Digital Platforms
The annual celebration is the best performing "BET Hip Hop Awards" ever, with over 54M views to date across BET Digital platforms.

[10/07/21 - 11:26 AM]
FOX's "Our Kind of People" Becomes First Fall Broadcast Drama to Post Week-to-Week Growth in Six Years
The series grew 20% in week two among the Adults 18-49 L7 rating (vs. 0.5/4 L7 premiere).

[10/06/21 - 02:38 PM]
Most-Watched MLB Game on ESPN Platforms Since 1998: Boston Red Sox Defeat New York Yankees in "AL Wild Card Game Presented by Hankook Tire"
The game telecasts across ESPN and ESPN2 averaged 7.7 million viewers, according to Nielsen.

[10/05/21 - 03:11 PM]
"Monday Night Football" Week 4: Substantial 42% Year-Over-Year Audience Growth, as Raiders-Chargers Averages 12.9 Million Viewers
Despite the 35-minute kickoff delay and the 21-0 Chargers' halftime lead, the audience significantly outpaced last season's Week 4 game (Atlanta-Green Bay) and was also up 19% from the franchise's 2019 Week 4 game (Cincinnati-Pittsburgh).