or


[02/12/09 - 11:29 AM]
ABC Marks Its 4th Straight Week of Year-To-Year Wednesday Increases in Young Adults
ABC spins the numbers for Wednesday, February 11.

[via press release from ABC]

Quick Take for Wednesday, February 11, 2009 (Fast Affiliate Live + Same Day Ratings)

Despite Facing an Extended 2-hour Installment of "Idol" This Year, ABC Marks Its 4th Straight Week of Year-to-Year Wednesday Increases in Young Adults

For the 4th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Opposite the Second Hour of "Idol," "Lost" Surges from its Lead-in, Gains Audience From Start to Finish and Dominates its 9pm Drama Competition in Young Adults

"Lost" Matches its Highest Men 18-34 Number in Nearly 1 Year

"Life on Mars" Beats Originals of "CSI: NY" and "Law & Order" in Men 18-34

Up in Men 18-34 for the 2nd Week in a Row, "Life on Mars" Hits a Series High and ABC's Best Number in the Time Slot with Regular Programming Since October 2007

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place on Wednesday among Adults 18-34 (2.6/7) to an "American Idol"-driven Fox, beating CBS by 44% (1.8/5) and NBC by 100% (1.3/4). The Net also finished No. 2 to Fox on the evening in Men 18-49 (2.5/7), Men 18-34 (2.7/8) and Women 18-34 (2.4/6).

� Although it faced stiffer demographic competition year to year from a 2-hour edition of Fox's "American Idol," versus an "Idol"/"Moment of Truth" combo a year ago, ABC's Wednesday results were up from the same night last year (2/13/08) by 8% in Adults 18-49 (2.6/7 vs. 2.4/6) and by 18% in Adults 18-34 (2.6/7 vs. 2.2/5). In fact it is ABC's 4th straight week to deliver year-to-year Wednesday gains among young adults, up on each week since the season premiere of "Lost."

� ABC was up week to week in both Adults 18-34 and Men 18-34, posting its best numbers in 3 weeks � since the season opener of "Lost" on 1/21/09.

"Lost" (9:00-10:00 p.m.)

Despite going up against the second hour of an extended 2-hour installment of "American Idol," self-starter "Lost" shot up from its lead-in by 5.4 million viewers (9.8 million vs. 4.4 million) and by 175% in young adults (4.4/10 vs. 1.6/4) and built its audience from start to finish. "Lost" registered as Wednesday's No. 1 scripted TV show for the 4th week in a row among Adults 18-49. In its hour, "Lost" beat out its CBS drama competition ("Criminal Minds") by 33% in Adults 18-49 (4.4/10 vs. 3.3/8) and by 132% in Adults 18-34 (4.4/11 vs. 1.9/5). The ABC drama was also the night's highest-rated scripted series with Adults 18-34 for the 3rd consecutive week.

� "Lost" matched its highest-rated telecast in nearly a year with Men 18-34 (4.5/12) � since 2/28/08.

Please Note: Based on the first round of DVR data for the show this season released earlier this week, "Lost" saw its overall audience grow by 1.9 million viewers and jump 18% in Adults 18-49 (+0.9) from its first-reported Live + Same Day and finalized Live + 7 Day numbers, making it one of the most-recorded and played back shows on TV.

"Life on Mars" (10:00-11:00 p.m.)

"Life on Mars" won the 10 o'clock hour among Men 18-34 (2.0/6), beating originals of CBS' "C.S.I.: NY" and NBC's "Law & Order" by 25% (1.6/5 � CBS and NBC tied).

� Posting its 2nd consecutive week of gains among young men, "Life on Mars" posted a series-high number among Men 18-34. In addition, "Life on Mars" generated ABC's top Men 18-34 number in the time period with regular programming since October 2007 (since 10/10/07).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/11/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· MOMENT OF TRUTH, THE (FOX)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.