or


[03/09/09 - 10:56 AM]
ABC Stands as Sunday's No. 1 Net for the 4th Straight Week in Adults 18-49
ABC spins the numbers for Sunday, March 8.

[via press release from ABC]

Quick Take for Sunday, March 8, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as Sunday's No. 1 Net for the 4th Straight Week in Adults 18-49, Beating its Nearest Competition on the Night by 27%

Sunday's No. 1 TV Show, "Desperate Housewives" Marks its 15th Time In 16 Original Broadcasts as the Evening's Top Entertainment Series

"America's Funniest Home Videos" Wins the 7 O'clock Hour in Adults 18-34

"Home Edition" Moves Up to No. 1 at 8:30pm Among Adults 18-49, while Leading its Hour Across the Key Women Demos for its 3rd Consecutive Airing

Topping the 9pm Hour, "Housewives" Leads its Slot by 44% in Adults 18-49

Winning its Slot in Viewers and Young Adults with Best-Ever Lead-in Retention, ABC's "Brothers & Sisters" Tallies its Strongest 10 O'clock Telecast in 3 Months

Sunday Night (7:00-11:00 p.m.)

Beating its nearest competition on the night by 27% (3.3/9 vs. 2.6/7 � CBS), ABC ranked as Sunday's No. 1 network in Adults 18-49 for the 4th consecutive week.

� "Desperate Housewives" qualified as Sunday's No. 1 TV program in both Total Viewers and Adults 18-49. In fact "Housewives" logged its 15th time in 16 original broadcasts this season to stand as Sunday's top entertainment series with viewers and young adults.

Please Note: With the change to Daylight Savings Time, Sunday's primetime Adult 18-49 TV usage levels declined 7% overall week to week (37.1% vs. 39.9%). The 7 o'clock hour was most impacted by the changeover to an extended hour of daylight, with the opening hour of prime seeing 13% less Adult 18-49 usage (30.8% vs. 35.5%), as compared to the prior week.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" took second place during the 7 o'clock hour in Total Viewers (7.0 million) and Adults 18-49 (2.0/6), while delivering the No. 1 position in the hour with Adults 18-34 (1.5/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" took second place in its slot in Total Viewers (9.4 million) and Adults 18-49 (2.9/8). The ABC unscripted series moved up to No. 1 at 8:30 p.m. in Adults 18-49. For its 3rd straight telecast, "Home Edition" ranked No. 1 in its hour across each of the key Women demographics: W18-34 (2.8/8), W18-49 (3.7/10) and W25-54 (4.2/10).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV show, ABC's "Desperate Housewives" won the 9 o'clock hour among Total Viewers (13.5 million) and Adults 18-49, overshadowing its nearest competitor by 44% in the key young adult sales demo (4.6/11 vs. 3.2/8 � Fox's "Family Guy"/"American Dad").

"Brothers & Sisters" (10:00-11:00 p.m.)

Exhibiting its best-ever lead-in retention of an original "Desperate Housewives," ABC's "Brothers & Sisters" won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.5/9), leading its time slot in the key sales demo for the 2nd week in a row.

� Carrying its momentum over from the prior week's 2-hour broadcast, "Brothers & Sisters" surged from its most recent 1-hour telecast in the time period by 1.5 million viewers and by 13% in Adults 18-49 (9.0 million and 3.1/8 on 2/15/09). On both counts, "Brothers & Sisters" tallied its strongest 10 o'clock airing in the past 3 months � since 12/7/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/8/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FAMILY GUY (FOX)





most recent ratings | view all posts
[05/28/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Game On!" Opens on Top for CBS
The Eye's new summer entry leads the night in both total viewers and adults 18-49.

[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[05/27/20 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The show's season opener easily wins the night in both total viewers and adults 18-49.

[05/26/20 - 12:40 PM]
History's "Grant" Debuts with 3.0 Million Total Viewers, The Network's Best Non-Fiction Miniseries Launch in Six Years and #2 Miniseries Launch of the Year in All of Cable
History spins the numbers for Monday, May 25.

[05/26/20 - 08:11 AM]
Monday's Broadcast Ratings: "The Titan Games" Returns on Top for NBC
The network takes home the adults 18-49 crown while ABC edges out the race among total viewers.

[05/25/20 - 11:08 AM]
Sunday's Broadcast Ratings: FOX Tops Competition with NASCAR
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[05/24/20 - 08:15 AM]
Saturday's Broadcast Ratings: NBC Tops Demos, CBS Leads Viewers
Said victories come on an all-repeat night for the broadcast networks.

[05/23/20 - 09:20 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demos
The network leads the repeat heavy night among adults 18-49 while CBS is the most-watched broadcaster.

[05/22/20 - 12:18 PM]
37.6 Million Families Met "The Willoughbys" Over the Last 4 Weeks
Netflix releases another audience figure, this time for the animated film.

[05/22/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Holey Moley," "Who Wants to Be a Millionaire?"
The Alphabet holds off the competition in both total viewers and adults 18-49.

[05/21/20 - 01:34 PM]
ESPN Sees "The Last Dance" Audience Skyrocket with Time-Shifted/On-Demand Viewing; Now Averaging More than 12.8 Million Viewers per Episode, Up 128% from Premieres
ESPN further spins the numbers for the series to date.

[05/21/20 - 10:15 AM]
FOX to Mark First Full Season Victory in Eight Years
FOX further spins the numbers for the season to date.

[05/21/20 - 08:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Wraps Season on Top
FOX cruises to victory in both total viewers and adults 18-49 last night.

[05/20/20 - 09:30 AM]
"The Late Show with Stephen Colbert" Takes Fourth-Straight Late Night Ratings Crown
CBS further spins the late-night numbers for the season to date.

[05/20/20 - 08:31 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Ninth Consecutive Year
NBC further spins the numbers for the season to date.