or


[03/13/09 - 12:51 PM]
ABC Wins the Night in Adults 18-34 and Across Key Women
ABC spins the numbers for Thursday, March 12.

[via press release from ABC]

Quick Take for Thursday, March 12, 2009 (Fast Affiliate Live + Same Day Ratings)

As its Thursday Schedule Returns to Original for the First Time Since Mid-February, ABC Wins the Night in Adults 18-34 and Across Key Women

Year to Year, ABC's Thursday Gains 1.7 Million Viewers and 17% in Adults 18-49

Growing Sharply Week to Week in Viewers and Young Adults, "Ugly Betty" Beats its NBC Comedy Competition in the 8 O'clock Hour by Wide Margins

Thursday's No. 1 TV Show Among Young Adults, ABC's "Grey's Anatomy" Beats CBS' "C.S.I." at 9pm by 17% in Adults 18-49 and by 92% in Adults 18-34

"Private Practice" is a Strong No. 2 to a Guest Cast-Boosted "ER" in Adults 18-49, While Ranking No. 1 in the 10pm Hour in Adults 18-34 and Key Women Demos

"Private Practice" Post Big Gains for ABC in the Hour Over "Eli Stone" a Year Ago

Thursday Night (8:00-11:00 p.m.)

As its Thursday schedule returned to original for the first time since mid-February (2/19/09), ABC earned a strong second place on the night in Total Viewers (9.9 million) and Adults 18-49 (3.5/9). ABC dominated the night in Adults 18-34, beating its nearest competitor by 19% (3.2/10 vs. 2.7/8 � NBC), and also delivered the No. 1 network position across each of the key Women demos: W18-34 (4.8/13), W18-49 (5.1/13) and W25-54 (5.7/13).

� ABC improved its Thursday numbers over the year-ago night by 1.7 million viewers and by 17% in Adults 18-49 (8.2 million and 3.0/9 on 3/13/08).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"Kath & Kim"), which included the season finale of "Kath & Kim," by 3.0 million viewers (7.2 million vs. 4.2 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).

� Jumping from the prior week's original telecast (6.3 million & 1.7/5) by nearly 1 million viewers and by 24% in Adults 18-49, "Ugly Betty" posted its best numbers in 3 weeks � since 2/19/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program with young adults, ABC's "Grey's Anatomy" defeated CBS' "C.S.I." in the 9 o'clock hour by 17% in Adults 18-49 (4.9/12 vs. 4.2/10) and by 92% in Adults 18-34 (4.8/13 vs. 2.5/7). It was "Grey's" 11th time in its last 12 original airings to rank as Thursday's No. 1 entertainment telecast with Adults 18-49, and the 11th time in as many airings among Adults 18-34.

"Private Practice" (10:00-11:00 p.m.)

Opposite an above average "ER," featuring the return of a number of high-profile original cast members, ABC's "Private Practice" took a strong second place in the 10 o'clock hour among Adults 18-49, defeating CBS' "Eleventh Hour" by 21% (3.4/9 vs. 2.8/7). "Private Practice" won the hour among Adults 18-34, topping "ER" by 15% (3.1/9 vs. 2.7/8) and marking the ABC sophomore drama's 8th consecutive original telecast as the No. 1 entertainment show in the time slot. Trailing only "Grey's Anatomy," "Private Practice" stood as Thursday's No. 2 TV show in Women 18-34 (4.7/13) and Women 18-49 (5.2/13).

� Versus the Net's performance in the hour on the same night last year (3/13/08) with an original "Eli Stone," "Private Practice" improved the time period for ABC by 2.2 million viewers (9.1 million vs. 6.9 million) and by 48% in Adults 18-49 (3.4/9 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/12/09.





  [march 2009]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ELI STONE (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· MY NAME IS EARL (NBC)
· PRIVATE PRACTICE (ABC)
· UGLY BETTY (ABC)









most recent ratings | view all posts
[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.