or


[03/13/09 - 12:51 PM]
ABC Wins the Night in Adults 18-34 and Across Key Women
ABC spins the numbers for Thursday, March 12.

[via press release from ABC]

Quick Take for Thursday, March 12, 2009 (Fast Affiliate Live + Same Day Ratings)

As its Thursday Schedule Returns to Original for the First Time Since Mid-February, ABC Wins the Night in Adults 18-34 and Across Key Women

Year to Year, ABC's Thursday Gains 1.7 Million Viewers and 17% in Adults 18-49

Growing Sharply Week to Week in Viewers and Young Adults, "Ugly Betty" Beats its NBC Comedy Competition in the 8 O'clock Hour by Wide Margins

Thursday's No. 1 TV Show Among Young Adults, ABC's "Grey's Anatomy" Beats CBS' "C.S.I." at 9pm by 17% in Adults 18-49 and by 92% in Adults 18-34

"Private Practice" is a Strong No. 2 to a Guest Cast-Boosted "ER" in Adults 18-49, While Ranking No. 1 in the 10pm Hour in Adults 18-34 and Key Women Demos

"Private Practice" Post Big Gains for ABC in the Hour Over "Eli Stone" a Year Ago

Thursday Night (8:00-11:00 p.m.)

As its Thursday schedule returned to original for the first time since mid-February (2/19/09), ABC earned a strong second place on the night in Total Viewers (9.9 million) and Adults 18-49 (3.5/9). ABC dominated the night in Adults 18-34, beating its nearest competitor by 19% (3.2/10 vs. 2.7/8 � NBC), and also delivered the No. 1 network position across each of the key Women demos: W18-34 (4.8/13), W18-49 (5.1/13) and W25-54 (5.7/13).

� ABC improved its Thursday numbers over the year-ago night by 1.7 million viewers and by 17% in Adults 18-49 (8.2 million and 3.0/9 on 3/13/08).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"Kath & Kim"), which included the season finale of "Kath & Kim," by 3.0 million viewers (7.2 million vs. 4.2 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).

� Jumping from the prior week's original telecast (6.3 million & 1.7/5) by nearly 1 million viewers and by 24% in Adults 18-49, "Ugly Betty" posted its best numbers in 3 weeks � since 2/19/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program with young adults, ABC's "Grey's Anatomy" defeated CBS' "C.S.I." in the 9 o'clock hour by 17% in Adults 18-49 (4.9/12 vs. 4.2/10) and by 92% in Adults 18-34 (4.8/13 vs. 2.5/7). It was "Grey's" 11th time in its last 12 original airings to rank as Thursday's No. 1 entertainment telecast with Adults 18-49, and the 11th time in as many airings among Adults 18-34.

"Private Practice" (10:00-11:00 p.m.)

Opposite an above average "ER," featuring the return of a number of high-profile original cast members, ABC's "Private Practice" took a strong second place in the 10 o'clock hour among Adults 18-49, defeating CBS' "Eleventh Hour" by 21% (3.4/9 vs. 2.8/7). "Private Practice" won the hour among Adults 18-34, topping "ER" by 15% (3.1/9 vs. 2.7/8) and marking the ABC sophomore drama's 8th consecutive original telecast as the No. 1 entertainment show in the time slot. Trailing only "Grey's Anatomy," "Private Practice" stood as Thursday's No. 2 TV show in Women 18-34 (4.7/13) and Women 18-49 (5.2/13).

� Versus the Net's performance in the hour on the same night last year (3/13/08) with an original "Eli Stone," "Private Practice" improved the time period for ABC by 2.2 million viewers (9.1 million vs. 6.9 million) and by 48% in Adults 18-49 (3.4/9 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/12/09.





  [march 2009]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ELI STONE (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· MY NAME IS EARL (NBC)
· PRIVATE PRACTICE (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.

[04/11/18 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Take Home Demo Crown
The revival's latest episode is also the night's most-watched program.

[04/10/18 - 02:30 PM]
"Jersey Shore Family Vacation" Scores Highest Rated Series Premiere in MTV History on Live+3
MTV further spins the numbers for Thursday, April 5.