or


[03/16/09 - 12:49 PM]
ABC Is No. 1 on Sunday for the 5th Week in a Row in Adults 18-49
ABC spins the numbers for Sunday, March 15.

[via press release from ABC]

Quick Take for Sunday, March 15, 2009 (Fast Affiliate Live + Same Day Ratings)

Dominating the Night and Claiming the Evening's Top 2 TV Shows, ABC is No. 1 on Sunday for the 5th Week in a Row in Adults 18-49

ABC is Up Over the Prior Week and Over the Same Week Last Year

ABC's "AFV" Leads the 7pm Hour in Adults 18-34 for the 2nd Week in a Row

"Home Edition" Moves ABC Up to No. 1 in the 8 O'clock Hour in Adults 18-49

Sunday's No. 1 TV Program, "Housewives" Towers Over the 9 O'clock Hour in Viewers and Young Adults and Produces the Series' Biggest Audience in 3 Months

Winning its Slot in Adults 18-49 for the 3rd Consecutive Week in Adults 18-49, "Brothers & Sisters" Logs its Top Results for a 10pm Telecast Since Early December

Sunday Night (7:00-11:00 p.m.)

Qualifying as Sunday's No. 1 network in Adults 18-49 for the 5th week a row, ABC (3.5/9) beat its network competition on the night by wide margins, defeating No. 2 CBS by 30% (2.7/7), No. 3 Fox by 59% (2.2/6) and No. 4 NBC by 94% (1.8/5) with its high-profile and well-promoted series debut of "Kings."

� All 4 of ABC's Sunday series were up over the previous Sunday among young adults. The Net also posted solid increases over the same Sunday last year (3/16/08), growing by 1.5 million viewers (10.5 million vs. 9.0 million) and 9% in Adults 18-49 (3.5/9 vs. 3.2/9).

� "Desperate Housewives" stood as Sunday's No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" logged its 16th time in 17 original telecasts this season to stand as the evening's top entertainment series with viewers and young adults. In fact with "Desperate Housewives" and "Brothers & Sisters," respectively, ABC claimed Sunday's Top 2 highest-rated programs in the key Adult 18-49 sales demographic.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" earned second place during the 7 o'clock hour in Total Viewers (7.5 million) and Adults 18-49 (2.1/7), while taking the No. 1 position in the hour for the 2nd week in a row among Adults 18-34 (1.5/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" ranked No. 1 in its hour among Adults 18-49 (3.0/8-tie). Surging 22% from start to finish with young adults, the ABC unscripted series outpaced CBS' "Amazing Race XIV" by 6% in the 8:30pm half hour (3.3/9 vs. 3.1/8). "Home Edition" took top honors in its slot with Women 18-49 (3.7/10) for its 4th consecutive airing.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV program, ABC's "Desperate Housewives" dominated the 9 o'clock hour, topping its closest competition by 1.5 million viewers (14.4 million vs. 12.9 million � CBS' "Cold Case") and by 56% in Adults 18-49 (5.0/12 vs. 3.2/8 � Fox's "Family Guy"/"American Dad"). "Housewives" nearly tripled the second hour of NBC's highly-promoted 2-hour series debut of "Kings (5.6 million & 1.7/5).

� "Housewives" produced its biggest audience since the beginning of December and its top young adult number since early January � since 12/7/08 and 1/11/09, respectively.

"Brothers & Sisters" (10:00-11:00 p.m.)

Delivering best-ever lead-in retention (2nd week in a row) of an original "Desperate Housewives," ABC's "Brothers & Sisters" won its time period for the 3rd straight week among Adults 18-49. During the 10 o'clock hour, ABC's "Brothers & Sisters" (3.7/9) defeated NBC's "Celebrity Apprentice" by 37% (2.7/7) and CBS' "The Unit" by 37% (2.7/7).

� Exhibiting continued momentum after its 2-hour broadcast at the beginning of March (on 3/1/09), "Brothers & Sisters" was up week to week and generated its best 10 o'clock airing in the past 3 months among Total Viewers and Adults 18-49 � since 12/7/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/15/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· KINGS (NBC)
· UNIT, THE (CBS)





most recent ratings | view all posts
[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.