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[03/16/09 - 12:53 PM]
CBS Wins Sunday for the Third Consecutive Week
CBS spins the numbers for Sunday, March 15.
[via press release from CBS]

CBS WINS SUNDAY FOR THE THIRD CONSECUTIVE WEEK

"60 Minutes" and "The Amazing Race" Place First in Viewers and Key Demos for the Second Consecutive Week

"The Unit" Delivers its Largest Audience of the Season and Matches Highs in Demos

"Cold Case" Up in Viewers and Adults 25-54 from Last Week

CBS won Sunday in viewers as 60 MINUTES and THE AMAZING RACE 14 placed first in their respective time periods in viewers and key demographics for the second consecutive week, THE UNIT delivered its largest audience of the season and COLD CASE posted increases over last week, according to Nielsen preliminary live plus same day ratings for March 15.

60 MINUTES was first in households (8.0/14), viewers (12.63m), adults 25-54 (3.0/09) and adults 18-49 (2.2/07) - sweeping its time slot for the second consecutive week.

THE AMAZING RACE 14 was first in households (6.0/10), viewers (10.43m), adults 25-54 (3.8/08) and tied for first in adults 18-49 (3.0/08 with ABC) - placing first in these measures for the second consecutive week.

COLD CASE was second in households (7.9/14), viewers (12.91m), adults 25-54 (4.1/09) and delivered a 2.9/07 in adults 18-49. Compared to last week, COLD CASE was up +1% in households (from 7.8/12), +5% in adults 25-54 (from 3.9/09) and added +290,000 viewers (from 12.62m, +3%).

THE UNIT was second in households (6.7/11), viewers (10.92m), second in adults 25-54 (3.6/08) and tied for second in adults 18-49 (2.7/07, with NBC). These are season highs for THE UNIT in households and viewers, matches season highs in adults 25-54 and adults 18-49.

For the night, CBS was first in households (7.1/12), viewers (11.72m), second in adults 25-54 (3.6/09) and adults 18-49 (2.7/07).

Updated Sunday ratings will be available tomorrow.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· UNIT, THE (CBS)




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