or


[03/18/09 - 12:56 PM]
On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months
ABC spins the numbers for Tuesday, March 17.

[via press release from ABC]

Quick Take for Tuesday, March 17, 2009 (Fast Affiliate Live + Same Day Ratings)

On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months

Opener of "DWTS Results" Surges from its Lead-in, Outdrawing NBC's "Biggest Loser" by 3.8 Million Viewers and Beating CBS' "Mentalist" in the Younger Demos

Despite Facing Lower TV Usage Levels from St. Patrick's Day, ABC's Opener of "DWTS Results" Pulls ABC's Biggest Audience in the Time Slot in Nearly 4 Months

ABC News' "Primetime: What Would You Do?" Generates the Series' Biggest Audience this Season and Marks its Top Adult 25-54 Number Since Mid-January

Tuesday Night (8:00-11:00 p.m.) On an ultra-competitive Tuesday night, facing Fox's expanded 2-hour installment of "American Idol," CBS' original drama lineup ("NCIS"/"The Mentalist"/"Without a Trace") and originals on NBC (2-hour "Biggest Loser"/"L&O: SVU"), ABC attracted its biggest audience (9.4 million) on the evening in 2 months � since 1/20/09.

Please note: Due to the St. Patrick's Day holiday, overall primetime TV usage levels were down notably among Adults 18-49 from the prior Tuesday (36.2% vs. 37.6%).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

In the 9 o'clock hour opposite the second halves of Fox's "Idol" and NBC's "Loser" as well as CBS' "The Mentalist," ABC's "DWTS Results" surged from its lead-in by 4.3 million viewers and by 59% in Adults 18-49, while gaining audience throughout its telecast. On its season opener, ABC's "Dancing with the Stars Results" outdrew the second hour of NBC's time-slot regular, "Biggest Loser," by 3.8 million viewers (12.4 million vs. 8.6 million) and defeated CBS' hit-drama "The Mentalist" across the younger demos: +5% in Adults 18-34 (2.1/6 vs. 2.0/6), +21% in Women 18-34 (2.9/8 vs. 2.4/6) and +7% in Teens 12-17 (1.5/5 vs. 1.3/4). With Kids 2-11 (1.5/6) ABC's broad-appealing unscripted dance competition beat out both "Biggest Loser" and "The Mentalist," trailing only Fox's "American Idol" in the time slot. Singer Belinda Carlisle was the first celebrity dancer eliminated from the competition this season.

� "DWTS Results" generated ABC's biggest audience (12.4 million) in the slot with regular programming in nearly 4 months and its best Adult 18-49 number (2.7/7) in more than 2 months - since 11/25/08 and 1/6/09, respectively.

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

During the 10 o'clock hour against NBC's "Law & Order: SVU" and CBS' "Without a Trace," ABC News' "Primetime: What Would You Do?" topped its CBS competitor by 21% among Adults 18-34 (1.7/5 vs. 1.4/4) and by 35% among Women 18-34 (2.3/7v s. 1.7/5).

� "What Would You Do?" garnered the series' biggest audience (7.8 million) this season and hit its top Adult 25-54 number (2.8/7) since mid-January � since 1/13/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/17/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.