or


[03/18/09 - 12:56 PM]
On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months
ABC spins the numbers for Tuesday, March 17.

[via press release from ABC]

Quick Take for Tuesday, March 17, 2009 (Fast Affiliate Live + Same Day Ratings)

On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months

Opener of "DWTS Results" Surges from its Lead-in, Outdrawing NBC's "Biggest Loser" by 3.8 Million Viewers and Beating CBS' "Mentalist" in the Younger Demos

Despite Facing Lower TV Usage Levels from St. Patrick's Day, ABC's Opener of "DWTS Results" Pulls ABC's Biggest Audience in the Time Slot in Nearly 4 Months

ABC News' "Primetime: What Would You Do?" Generates the Series' Biggest Audience this Season and Marks its Top Adult 25-54 Number Since Mid-January

Tuesday Night (8:00-11:00 p.m.) On an ultra-competitive Tuesday night, facing Fox's expanded 2-hour installment of "American Idol," CBS' original drama lineup ("NCIS"/"The Mentalist"/"Without a Trace") and originals on NBC (2-hour "Biggest Loser"/"L&O: SVU"), ABC attracted its biggest audience (9.4 million) on the evening in 2 months � since 1/20/09.

Please note: Due to the St. Patrick's Day holiday, overall primetime TV usage levels were down notably among Adults 18-49 from the prior Tuesday (36.2% vs. 37.6%).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

In the 9 o'clock hour opposite the second halves of Fox's "Idol" and NBC's "Loser" as well as CBS' "The Mentalist," ABC's "DWTS Results" surged from its lead-in by 4.3 million viewers and by 59% in Adults 18-49, while gaining audience throughout its telecast. On its season opener, ABC's "Dancing with the Stars Results" outdrew the second hour of NBC's time-slot regular, "Biggest Loser," by 3.8 million viewers (12.4 million vs. 8.6 million) and defeated CBS' hit-drama "The Mentalist" across the younger demos: +5% in Adults 18-34 (2.1/6 vs. 2.0/6), +21% in Women 18-34 (2.9/8 vs. 2.4/6) and +7% in Teens 12-17 (1.5/5 vs. 1.3/4). With Kids 2-11 (1.5/6) ABC's broad-appealing unscripted dance competition beat out both "Biggest Loser" and "The Mentalist," trailing only Fox's "American Idol" in the time slot. Singer Belinda Carlisle was the first celebrity dancer eliminated from the competition this season.

� "DWTS Results" generated ABC's biggest audience (12.4 million) in the slot with regular programming in nearly 4 months and its best Adult 18-49 number (2.7/7) in more than 2 months - since 11/25/08 and 1/6/09, respectively.

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

During the 10 o'clock hour against NBC's "Law & Order: SVU" and CBS' "Without a Trace," ABC News' "Primetime: What Would You Do?" topped its CBS competitor by 21% among Adults 18-34 (1.7/5 vs. 1.4/4) and by 35% among Women 18-34 (2.3/7v s. 1.7/5).

� "What Would You Do?" garnered the series' biggest audience (7.8 million) this season and hit its top Adult 25-54 number (2.8/7) since mid-January � since 1/13/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/17/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.