or


[03/18/09 - 12:56 PM]
On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months
ABC spins the numbers for Tuesday, March 17.

[via press release from ABC]

Quick Take for Tuesday, March 17, 2009 (Fast Affiliate Live + Same Day Ratings)

On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months

Opener of "DWTS Results" Surges from its Lead-in, Outdrawing NBC's "Biggest Loser" by 3.8 Million Viewers and Beating CBS' "Mentalist" in the Younger Demos

Despite Facing Lower TV Usage Levels from St. Patrick's Day, ABC's Opener of "DWTS Results" Pulls ABC's Biggest Audience in the Time Slot in Nearly 4 Months

ABC News' "Primetime: What Would You Do?" Generates the Series' Biggest Audience this Season and Marks its Top Adult 25-54 Number Since Mid-January

Tuesday Night (8:00-11:00 p.m.) On an ultra-competitive Tuesday night, facing Fox's expanded 2-hour installment of "American Idol," CBS' original drama lineup ("NCIS"/"The Mentalist"/"Without a Trace") and originals on NBC (2-hour "Biggest Loser"/"L&O: SVU"), ABC attracted its biggest audience (9.4 million) on the evening in 2 months � since 1/20/09.

Please note: Due to the St. Patrick's Day holiday, overall primetime TV usage levels were down notably among Adults 18-49 from the prior Tuesday (36.2% vs. 37.6%).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

In the 9 o'clock hour opposite the second halves of Fox's "Idol" and NBC's "Loser" as well as CBS' "The Mentalist," ABC's "DWTS Results" surged from its lead-in by 4.3 million viewers and by 59% in Adults 18-49, while gaining audience throughout its telecast. On its season opener, ABC's "Dancing with the Stars Results" outdrew the second hour of NBC's time-slot regular, "Biggest Loser," by 3.8 million viewers (12.4 million vs. 8.6 million) and defeated CBS' hit-drama "The Mentalist" across the younger demos: +5% in Adults 18-34 (2.1/6 vs. 2.0/6), +21% in Women 18-34 (2.9/8 vs. 2.4/6) and +7% in Teens 12-17 (1.5/5 vs. 1.3/4). With Kids 2-11 (1.5/6) ABC's broad-appealing unscripted dance competition beat out both "Biggest Loser" and "The Mentalist," trailing only Fox's "American Idol" in the time slot. Singer Belinda Carlisle was the first celebrity dancer eliminated from the competition this season.

� "DWTS Results" generated ABC's biggest audience (12.4 million) in the slot with regular programming in nearly 4 months and its best Adult 18-49 number (2.7/7) in more than 2 months - since 11/25/08 and 1/6/09, respectively.

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

During the 10 o'clock hour against NBC's "Law & Order: SVU" and CBS' "Without a Trace," ABC News' "Primetime: What Would You Do?" topped its CBS competitor by 21% among Adults 18-34 (1.7/5 vs. 1.4/4) and by 35% among Women 18-34 (2.3/7v s. 1.7/5).

� "What Would You Do?" garnered the series' biggest audience (7.8 million) this season and hit its top Adult 25-54 number (2.8/7) since mid-January � since 1/13/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/17/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· PRIMETIME (ABC)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.