[03/20/09 - 10:25 AM] CBS Sports' First Day Ncaa Ratings Up 9% CBS spins the numbers for Thursday, March 19.
[via press release from CBS]
CBS Sports' First Day NCAA Ratings up 9%
THIS JUST IN...
...from CBS Sports
CBS Sports' exclusive live coverage of the 2009 NCAA Men's Basketball Championship on Thursday, March 19 (12:15-5:15 PM, ET, and 7:00 PM-12:15 AM, ET) earned an average overnight household rating/share of 4.7/10. The 4.7/10 is up +9% from a 4.3/10 for the first day last year.