or


[03/25/09 - 10:32 AM]
Ion Television Scores Viewership and Advertiser Growth Following Recent Re-Branding
ION spins the numbers for the year to date.

[via press release from ION Media Networks]

ION Television Scores Viewership and Advertiser Growth Following Recent Re-Branding

Primetime Viewership Jumps 30% Among Adults 25-54

21 New Blue Chip Advertisers Sign On; Major New Categories Added

West Palm Beach - March 25, 2009 - ION Television has garnered major increases in primetime viewership among adults 25-54 since the launch of its re-branding campaign last fall. The Network also saw significant growth across its advertiser base and expansion across new categories with the addition of 21 new blue chip advertisers. The announcement was made today by Stephen Appel, President, Sales and Marketing, ION Media Networks, Inc.

The dramatic growth in ratings includes a 30% increase among adults 25-54 in primetime (2008-09 season to date vs. 2007-08 season to date). Primetime household viewership for the same period was up 16%.*

ION Television's robust roster of advertisers represents significant inroads into major new categories, including automotive, theatricals/movies, QSR, internet, telecom, packaged goods and pharmaceuticals.

"We have experienced tremendous advertiser responsiveness over the past year," said Appel. "We're not only maintaining a loyal group of clients, but have attracted new advertisers who have quickly recognized the strong appeal ION Television's general entertainment programming has to offer. With new, originally produced movies, new first-run series and new off-network series set to join the ION line-up later this year, we are well poised for continued growth across the desirable adults 25-54 demo that we are steadily attracting in primetime."

*Source: Nielsen Galaxy Explorer 2008/09 std (9/29/08-3/1/09) vs 2007/08 std (10/1/07-3/2/08)

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/13/26 - 01:45 PM]
ABC News Is #1 in Total Viewers in Late Night, Friday Night and Sunday Morning
"20/20" saw week-to-week gains in Adults 25-54 and Adults 18-49.

[03/12/26 - 03:18 PM]
FOX Sports Scores All-Time High Team USA World Baseball Classic Viewership
3,171,000 viewers on average watched the four Team USA World Baseball Classic Pool play games across FOX, FS1 and FOX Deportes.

[03/12/26 - 03:01 PM]
CBS Midseason Premiere Week Tops Broadcast and Streaming Rankings in Live + 7-Day Multiplatform Viewership
The network scored three of the top four and 12 of the top 20 most-watched series among all broadcast and streaming competition.

[03/11/26 - 03:16 PM]
FOX Sports Sets All-Time World Baseball Classic Viewership Record with Mexico-USA
5,018,000 viewers watched on FOX and FOX Deportes as Team USA defeated Mexico 5-3 in World Baseball Classic pool play on Monday night.

[03/11/26 - 11:30 AM]
ESPN Delivers Most-Watched Women's College Basketball Regular Season Since 2008-09
ESPN networks were home to six of the top 10 women's college basketball regular season games across all networks this season and 29 of the top 30 on cable.

[03/10/26 - 03:04 PM]
FOX Sports Smashes World Baseball Classic Pool Play Viewership Records
Great Britain at USA drew 2.98 million viewers on Saturday, March 7.

[03/10/26 - 02:09 PM]
"R.J. Decker" Gets Down to Business with Over 11 Million Total Audience to Date for Series Debut
In fact, "R.J. Decker" was the most compatible telecast to air following "High Potential" to date, with 73% of the hit drama's live audience flowing through to the series debut.

[03/10/26 - 12:01 PM]
Netflix Top 10: Week of March 2 - "War Machine" Powers Up at No. 1 in This Week's Top 10
Plus: "Bridgerton" Season 4 claimed the No. 1 spot on the English TV list with 13.1 million views in its sixth week in the Top 10.

[03/09/26 - 04:44 PM]
"90 Day Fiance: Before the 90 Days" Delivers Its Highest Rated Episode in Nearly Four Years
TLC continued its Sunday momentum as the #1 cable network of the night, including news and sports, marking one of TLC's highest rated Sunday nights in in the last two years.

[03/09/26 - 04:35 PM]
Pilot for New NBC Comedy "The Fall and Rise of Reggie Dinkins" Has Now Been Seen by Nearly 13 Million Viewers
Continuing off the momentum of the pilot, episode two is now the most-watched NBC comedy on Peacock this season.

[03/04/26 - 04:36 PM]
"American Idol" Leads Monday Night - Powering ABC to Another Victory in Both Total Viewers and Adults 18-49
The show's strong performance lifted ABC to a Monday night win across broadcast and cable in both Total Viewers (4.32 million) and Adults 18-49 (0.36 rating).

[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.

[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.

[03/03/26 - 03:00 PM]
"Marshals" Premiere on CBS Is the Most-Watched New Scripted Debut Without a Football Lead-In Since 2018, with 9.5 Million Viewers
"Marshals," "Tracker" and "60 Minutes" are the top three series on television for the week.

[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.