or


[03/30/09 - 10:05 AM]
Bravo's Mobile Initiatives Mark Triple Digit Year-Over-Year Growth
Bravo spins the digital numbers for the year to date.

[via press release from Bravo]

BRAVO'S MOBILE INITIATIVES MARK TRIPLE DIGIT YEAR-OVER-YEAR GROWTH

BravoTV.com Launches Exclusive Content For "Make Me A Supermodel"

NEW YORK - March 30, 2009 - Propelled by Bravo's watercooler sensations "The Real Housewives of Orange County and New York City" and the No. 1 food show on cable, Emmy award winner 'Top Chef," as well as exclusive original content created specifically for wireless devices, Bravo's emerging media initiatives have helped the network increase its digital footprint, with the network's wireless (WAP) site has posted record numbers and increased participation, with monthly page views increasing 255 percent since September. (Omniture SiteCatalyst).

"At Bravo we're constantly trying to staaand out from the pack and bring our audience new and innovative ways to explore our content," said Lisa Hsia, Senior Vice President, Bravo Digital Media. "Our recent successes have been largely due to our goal of breaking the mold, delivering innovations and being at the forefront of what's hot, hip and pertinent for our loyal audience. There is a thirst for original content in this multi-platform world we live in, and providing users with as many ways as possible to touch and feel Bravo has proven to be a win-win for us."

SMS participation is on the rise, with over 63 percent of live voting participation coming from mobile phone users and 86 percent mobile participation during programs that implemented Bravo's InfoFrame technology. The network's live mobile chats for "The Real Housewives of Orange County" finale and "The Real Housewives of New York City" premiere garnered almost 10,000 page views from mobile users.

Most recently, Bravo's WAP site launched its "Watch2Win" mobile club for season two of "The Real Housewives of New York City," where viewers sign up to receive a trivia question during the show that asks them about a specific moment within that episode, and a correct answer enters them to win a weekly prize. Additionally, the site launched live voting for the second season of "Make Me A Supermodel," where viewers vote weekly for who they think Bravo can make into a supermodel and share their vote with friends on Facebook. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.

The network also created the "Make Me a Supermodel" "Mini-Me" mobile video series, where the models from the show gave everyday people head-to-toe makeovers and coached them through various modeling challenges. This eight episode series culminates in an actual runway show where the public can vote for the winning team.

Online, Bravo's digital efforts continue to soar. With over one billion page views in 2008, Bravo Digital and its online suite of assets continue to post record numbers, earning its best February ever with 3.58 million unique visitors. Additionally, the sites achieved an impressive 99.6 million page views and 2.27 million video streams. Season-to-date, "The Real Housewives of New York City" is outperforming season one, up 64 percent in page views, 95 percent in unique visitors and 67 percent in video streams versus season one.

BravoTV.com has also launched new original content, including the "Make Me A Supermodel" fantasy game (games.BravoTV.com/supermodel), where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additionally, the "Make Me A Supermodel" retouching tool, available soon on BravoTV.com, will allow users to make their photos "supermodel" ready with red eye reduction, image cropping, resizing and contrast options, as well as actual retouching to smooth out lines and imperfections.

Source: Omniture SiteCatalyst.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [march 2009]  
S
M
T
W
T
F
S


· MAKE ME A SUPERMODEL (BRAVO)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)





most recent ratings | view all posts
[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.