or


[03/30/09 - 10:05 AM]
Bravo's Mobile Initiatives Mark Triple Digit Year-Over-Year Growth
Bravo spins the digital numbers for the year to date.

[via press release from Bravo]

BRAVO'S MOBILE INITIATIVES MARK TRIPLE DIGIT YEAR-OVER-YEAR GROWTH

BravoTV.com Launches Exclusive Content For "Make Me A Supermodel"

NEW YORK - March 30, 2009 - Propelled by Bravo's watercooler sensations "The Real Housewives of Orange County and New York City" and the No. 1 food show on cable, Emmy award winner 'Top Chef," as well as exclusive original content created specifically for wireless devices, Bravo's emerging media initiatives have helped the network increase its digital footprint, with the network's wireless (WAP) site has posted record numbers and increased participation, with monthly page views increasing 255 percent since September. (Omniture SiteCatalyst).

"At Bravo we're constantly trying to staaand out from the pack and bring our audience new and innovative ways to explore our content," said Lisa Hsia, Senior Vice President, Bravo Digital Media. "Our recent successes have been largely due to our goal of breaking the mold, delivering innovations and being at the forefront of what's hot, hip and pertinent for our loyal audience. There is a thirst for original content in this multi-platform world we live in, and providing users with as many ways as possible to touch and feel Bravo has proven to be a win-win for us."

SMS participation is on the rise, with over 63 percent of live voting participation coming from mobile phone users and 86 percent mobile participation during programs that implemented Bravo's InfoFrame technology. The network's live mobile chats for "The Real Housewives of Orange County" finale and "The Real Housewives of New York City" premiere garnered almost 10,000 page views from mobile users.

Most recently, Bravo's WAP site launched its "Watch2Win" mobile club for season two of "The Real Housewives of New York City," where viewers sign up to receive a trivia question during the show that asks them about a specific moment within that episode, and a correct answer enters them to win a weekly prize. Additionally, the site launched live voting for the second season of "Make Me A Supermodel," where viewers vote weekly for who they think Bravo can make into a supermodel and share their vote with friends on Facebook. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.

The network also created the "Make Me a Supermodel" "Mini-Me" mobile video series, where the models from the show gave everyday people head-to-toe makeovers and coached them through various modeling challenges. This eight episode series culminates in an actual runway show where the public can vote for the winning team.

Online, Bravo's digital efforts continue to soar. With over one billion page views in 2008, Bravo Digital and its online suite of assets continue to post record numbers, earning its best February ever with 3.58 million unique visitors. Additionally, the sites achieved an impressive 99.6 million page views and 2.27 million video streams. Season-to-date, "The Real Housewives of New York City" is outperforming season one, up 64 percent in page views, 95 percent in unique visitors and 67 percent in video streams versus season one.

BravoTV.com has also launched new original content, including the "Make Me A Supermodel" fantasy game (games.BravoTV.com/supermodel), where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additionally, the "Make Me A Supermodel" retouching tool, available soon on BravoTV.com, will allow users to make their photos "supermodel" ready with red eye reduction, image cropping, resizing and contrast options, as well as actual retouching to smooth out lines and imperfections.

Source: Omniture SiteCatalyst.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [march 2009]  
S
M
T
W
T
F
S


· MAKE ME A SUPERMODEL (BRAVO)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)





most recent ratings | view all posts
[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.