or


[03/30/09 - 11:42 AM]
Viewers Flock to Nickelodeon's Most-Watched Series Premiere Ever -- the Penguins of Madagascar
Nickelodeon spins the numbers for Saturday, March 28.

[via press release from Nickelodeon]

Viewers Flock to Nickelodeon's Most-Watched Series Premiere Ever -- The Penguins of Madagascar

Penguins Draws 6.1 Million Total Viewers

Sets New Record as Nick's Most-Watched Animated Series Premiere with Kids 6-11; Scores a New Series Best with Tweens

NEW YORK, March 30 -- Nickelodeon's highly anticipated debut of the CGI-animated series The Penguins of Madagascar (Saturday, March 28, 9:30 p.m. [ET/PT]) ranks as the most-watched series premiere in the network's history, drawing 6.1 total million viewers (P2+). The half-hour premiere also delivered more kids 6-11 than any other Nick animated series premiere, averaging an 11.0/2.3 million K6-11. Additionally, it was the best new series premiere performance ever with tweens, averaging a 10.8/2.3 million T9-14.

Highlights for The Penguins of Madagascar premiere include:

The Penguins of Madagascar premiere episode "Launchtime" (Saturday, March 28, 9:30 p.m. [ET/PT]) broke Nickelodeon records as the most-watched series premiere in Nickelodeon's history (replacing prior record holder All Grown Up in 2003 with 5.2 million total viewers), drawing 6.1 million total viewers (P2+), up +65% in delivery over last year.

The telecast was Nick's most-watched and highest-rated animated premiere with kids 6-11, averaging an 11.0/2.3 million with K6-11, up +51% in rating.

"Launchtime" drew the largest tween audience and rating for a Nickelodeon series premiere, posting a 10.8/2.3 million T9-14, up +54%.

Penguins averaged an 8.5/3.0 million K2-11, up +53% and the second most-watched premiere in Nick's history with this demographic.

The Penguins of Madagascar delivered the highest rating ever for a show that followed the Kids' Choice Awards, retaining 77% of the KCA audience.

A Penguins of Madagascar dedicated mini site, which launched on Oct. 30, 2008, drew 2.4 million unique visitors since its debut, and featured a series of four new mini-games, which garnered 1.5 million game plays (3/12/09-3/30/09).

The Penguins of Madagascar premiere followed Nickelodeon's 2009 Kids' Choice Awards, which set a new record on Saturday, March 28, (8-9:30 p.m. ET/PT) as the biggest Kids' Choice Awards to date. The star-studded telecast drew a record 7.7 million total viewers (P2+) and earned its highest ratings ever among kids and tweens.

Nickelodeon will feature two weeks of Penguins primetime premieres weeknights until April 10, at 8:00 - 8:30 PM (ET/PT). The new series, which is co-produced by DreamWorks Animation SKG, Inc.--and followed Nickelodeon's highest-rated and most-watched Kids' Choice Awards ever--follows the exploits of the beloved penguin brothers from DreamWorks Animation's hit feature films Madagascar and Madagascar 2: Escape to Africa. Andy Richter (Late Night with Conan O' Brien) and Tom McGrath (co-created the Penguins characters and directed both Madagascar films) reprise their roles as Mort and Skipper from the feature films, and Nicole Sullivan (MadTV) rounds out the ensemble voice-over cast. The series will move to its regular timeslot on Saturdays at 10:00-10:30 AM (ET/PT) beginning April 18.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Source: Nielsen Media Research, Fast Nationals, Live+Same Day, 3/28/09





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.