or


[03/31/09 - 01:39 PM]
1q09 Is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos
ABC Family spins the numbers for the first quarter of 2009.

[via press release from ABC Family]

Ratings Highlights for 1Q 2009 (Final National Ratings)

Driven by Cable's No. 1 Original Series "The Secret Life of the American Teenager" and the No. 1 Cable Movie, "Another Cinderella Story," 1Q09 is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos

In Total Viewers and Key 18-49s, 1Q09 Stands as ABC Family's Best 1Q Ever in Prime, and Finishes as the Net's Third-Most-Watched Quarter Overall

ABC Family is 1Q09's No. 1 Cable Network in Prime in Females 12-34, and Scores Top 5 Ranks in Women 18-34, Women 18-49 and Viewers 12-34

ABC Family's Hit Original Series "The Secret Life of the American Teenager" is 1Q09's No. 1 Cable Series in Viewers 12-34 and Females 12-34, and the No. 1 Scripted Cable Series in Women 18-34

Impressively, "Secret Life" Accounts for 1Q09's Top 10 Scripted Cable Telecasts in Females 12-34.

"Secret Life" Stands as the No. 1 Series of the 2008/09 Season among Females Teens 12-17, Topping Both Editions of Fox Juggernaut, "American Idol"

The Movie Premiere Event of "Another Cinderella Story" is the No. 1 Cable Movie of 1Q09 in Total Viewers, Viewers 12-34 and Core Women

Posting Double-Digit Year-to-Year Percent Increases in Prime, ABC Family Posts its 10th Straight Quarter of Gains in Adults 18-34, Target Women and Key 12-34s

In Total Day, 1Q09 is ABC Family's Most-Watched Quarter of All Time in Adults 18-34 and Women 18-34, and the Net's Most-Watched 1Q Ever in Total Viewers, Adults 18-49 and Viewers 12-34

In Total Day, ABC Family's Streak of Registering Year-to-Year Increases Stands at 22 Straight Quarters in Adults 18-34, at 23 Quarters in Key Women, with Gains in 21 of the Previous 23 Quarters in Adults 18-49

ABC Family � 1Q 2009

Powered by cable's No. 1 scripted series, "The Secret Life of the American Teenager," and the No. 1 cable movie with "Another Cinderella Story," 1Q09 finished as ABC Family's most-watched quarter in the Net's history in Prime in Adults 18-34 (369,000), Women 18-34 (245,000), Viewers 12-34 (629,000) and Females 12-34 (439,000). In addition, 1Q09 wrapped as the net's best 1Q ever in Total Viewers (1.4 million), Adults 18-49 (657,000) and Women 18-49 (418,000).

� Setting new records in key demos, ABC Family was cable's No. 1 network in 1Q09 in Females 12-34, and delivered Top 5 ranks in Women 18-34 (#4), Women 18-49 (#5) and Viewers 12-34 (#5).

� Impressively, "Secret Life" accounted for 1Q09's Top 10 scripted cable telecasts in Females 12-34.

� ABC Family's breakout hit original series, "The Secret Life of the American Teenager," ranked as 1Q09's No. 1 cable series in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million), and the No. 1 scripted cable series in Women 18-34 (951,000).

� "Secret Life" is television's No. 1 series of the 2008/09 season in Female Teens (1.26 million), topping Fox's juggernauts, "American Idol � Tuesday" (1.13 million) and "American Idol � Wednesday" (1.05 million).

� The Movie Premiere Event ABC Family's "Another Cinderella Story" (1/18/09) positioned as 1Q09's No. 1 cable movie in Total Viewers (5.7 million), Women 18-34 (806,000), Women 18-49 (1.4 million), Viewers 12-34 (2.4 million) and Females 12-34 (2.0 million).

� In Total Day, 1Q qualified as ABC Family's most-watched quarter of all time in Adults 18-34 (212,000) and Women 18-34 (151,000), and finished second among all quarters in Women 18-49 (240,000), Viewers 12-34 (341,000) and Females 12-34 (250,000).

o 1Q wrapped as the net's most-watched 1Q on record in Total Viewers (715,000) and Adults 18-49 (350,000).

� In Total Day, ABC Family posted its 22nd straight quarter of year-to-year increases in Adults 18-34, with the streak at 23 quarters in Women 18-34 and Women 18-49 (dating back to 4Q03 and 3Q03, respectively). In Adults 18-49, the net posted its 8th straight quarter of year-to-year growth, with gains generated in 21 of the past 23 quarters overall (dates back to 3Q03).

� ABC Family beat MTV in Primetime for the third straight quarter in Total Viewers (+64%, 1.41 million vs. 859,000), Adults 18-49 (+19%, 657,000 vs. 551,000) and Teens 12-17 (+37%, 260,000 vs. 190,000).

Source: Nielsen Media Research (National Ratings, 1Q09: 12/29/08-3/31/09, Most Current: Live + SD, blended with Live + 7, when available).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· ANOTHER CINDERELLA STORY (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[12/13/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Holds Onto Top Spot for FOX
The network leads the evening in total viewers and adults 18-49.

[12/12/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Demos for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/11/19 - 08:15 AM]
Tuesday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
A special "The Masked Singer" helps put FOX in front in the key demographic.

[12/10/19 - 10:30 AM]
"The Irishman" Was Watched by 26,404,081 Accounts Globally - Within Its First 7 Days on Netflix
The streaming service dropped another viewership number on social media this morning.

[12/10/19 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Onto Top Spots
The network takes home top honors in total viewers and adults 18-49.

[12/09/19 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The network once again takes home top honors in total viewers and adults 18-49.

[12/08/19 - 08:56 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Showdown
The network's Big Ten Football Championship Game tops the ACC Championship Game on ABC.

[12/07/19 - 10:50 AM]
ABC Airs Most-Watched Pac-12 Championship Since 2014
ESPN spins the numbers for Friday, December 6.

[12/07/19 - 08:39 AM]
Friday's Broadcast Ratings: Pac-12 Football Championship Puts ABC on Top
The Alphabet takes home the adults 18-49 crown last night.

[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.