or


[03/31/09 - 01:39 PM]
1q09 Is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos
ABC Family spins the numbers for the first quarter of 2009.

[via press release from ABC Family]

Ratings Highlights for 1Q 2009 (Final National Ratings)

Driven by Cable's No. 1 Original Series "The Secret Life of the American Teenager" and the No. 1 Cable Movie, "Another Cinderella Story," 1Q09 is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos

In Total Viewers and Key 18-49s, 1Q09 Stands as ABC Family's Best 1Q Ever in Prime, and Finishes as the Net's Third-Most-Watched Quarter Overall

ABC Family is 1Q09's No. 1 Cable Network in Prime in Females 12-34, and Scores Top 5 Ranks in Women 18-34, Women 18-49 and Viewers 12-34

ABC Family's Hit Original Series "The Secret Life of the American Teenager" is 1Q09's No. 1 Cable Series in Viewers 12-34 and Females 12-34, and the No. 1 Scripted Cable Series in Women 18-34

Impressively, "Secret Life" Accounts for 1Q09's Top 10 Scripted Cable Telecasts in Females 12-34.

"Secret Life" Stands as the No. 1 Series of the 2008/09 Season among Females Teens 12-17, Topping Both Editions of Fox Juggernaut, "American Idol"

The Movie Premiere Event of "Another Cinderella Story" is the No. 1 Cable Movie of 1Q09 in Total Viewers, Viewers 12-34 and Core Women

Posting Double-Digit Year-to-Year Percent Increases in Prime, ABC Family Posts its 10th Straight Quarter of Gains in Adults 18-34, Target Women and Key 12-34s

In Total Day, 1Q09 is ABC Family's Most-Watched Quarter of All Time in Adults 18-34 and Women 18-34, and the Net's Most-Watched 1Q Ever in Total Viewers, Adults 18-49 and Viewers 12-34

In Total Day, ABC Family's Streak of Registering Year-to-Year Increases Stands at 22 Straight Quarters in Adults 18-34, at 23 Quarters in Key Women, with Gains in 21 of the Previous 23 Quarters in Adults 18-49

ABC Family � 1Q 2009

Powered by cable's No. 1 scripted series, "The Secret Life of the American Teenager," and the No. 1 cable movie with "Another Cinderella Story," 1Q09 finished as ABC Family's most-watched quarter in the Net's history in Prime in Adults 18-34 (369,000), Women 18-34 (245,000), Viewers 12-34 (629,000) and Females 12-34 (439,000). In addition, 1Q09 wrapped as the net's best 1Q ever in Total Viewers (1.4 million), Adults 18-49 (657,000) and Women 18-49 (418,000).

� Setting new records in key demos, ABC Family was cable's No. 1 network in 1Q09 in Females 12-34, and delivered Top 5 ranks in Women 18-34 (#4), Women 18-49 (#5) and Viewers 12-34 (#5).

� Impressively, "Secret Life" accounted for 1Q09's Top 10 scripted cable telecasts in Females 12-34.

� ABC Family's breakout hit original series, "The Secret Life of the American Teenager," ranked as 1Q09's No. 1 cable series in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million), and the No. 1 scripted cable series in Women 18-34 (951,000).

� "Secret Life" is television's No. 1 series of the 2008/09 season in Female Teens (1.26 million), topping Fox's juggernauts, "American Idol � Tuesday" (1.13 million) and "American Idol � Wednesday" (1.05 million).

� The Movie Premiere Event ABC Family's "Another Cinderella Story" (1/18/09) positioned as 1Q09's No. 1 cable movie in Total Viewers (5.7 million), Women 18-34 (806,000), Women 18-49 (1.4 million), Viewers 12-34 (2.4 million) and Females 12-34 (2.0 million).

� In Total Day, 1Q qualified as ABC Family's most-watched quarter of all time in Adults 18-34 (212,000) and Women 18-34 (151,000), and finished second among all quarters in Women 18-49 (240,000), Viewers 12-34 (341,000) and Females 12-34 (250,000).

o 1Q wrapped as the net's most-watched 1Q on record in Total Viewers (715,000) and Adults 18-49 (350,000).

� In Total Day, ABC Family posted its 22nd straight quarter of year-to-year increases in Adults 18-34, with the streak at 23 quarters in Women 18-34 and Women 18-49 (dating back to 4Q03 and 3Q03, respectively). In Adults 18-49, the net posted its 8th straight quarter of year-to-year growth, with gains generated in 21 of the past 23 quarters overall (dates back to 3Q03).

� ABC Family beat MTV in Primetime for the third straight quarter in Total Viewers (+64%, 1.41 million vs. 859,000), Adults 18-49 (+19%, 657,000 vs. 551,000) and Teens 12-17 (+37%, 260,000 vs. 190,000).

Source: Nielsen Media Research (National Ratings, 1Q09: 12/29/08-3/31/09, Most Current: Live + SD, blended with Live + 7, when available).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· ANOTHER CINDERELLA STORY (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.

[06/13/17 - 08:28 AM]
Monday's Broadcast Ratings: NBA Finals Close Out on Top for ABC
The Alphabet's coverage of Game 5 is up 25% from a year ago among adults 18-49.

[06/13/17 - 07:13 AM]
NBA Finals on ABC: Highest-Rated Game 5 Since 1998: 16.0 Metered Market Rating
ESPN spins the numbers for Monday, June 12.

[06/12/17 - 08:33 AM]
Sunday's Broadcast Ratings: Stanley Cup Finals Deliver NBC Demo Victory
Game 6 tops the night among adults 18-49 while CBS is the most-watched broadcaster.