or


[03/31/09 - 12:06 PM]
ABC Earns No. 2 to FOX in the Sweep Across Key Women Demos
ABC spins the numbers for the March sweeps period to date.

[via press release from ABC]

March 31, 2009 (Based on Live + Same Day Program Ratings)

ABC Earns No. 2 to Fox in the Sweep Across Key Women Demos

During the Digital Transition-Adjusted February Sweep, The Network Grows its Overall Audience Year to Year

ABC Claims 3 of the Top 7 TV Series During the Month, 9 of the Top 20 Individual Telecasts and the No. 1 Scripted Broadcast with "Grey's Anatomy"

ABC is the No. 1 Network on Monday and Sunday Nights During the Sweep

2009 February/March Sweep (26 of 28 Nights):

During the atypical Digital TV Transition-adjusted February/March Sweep, as "Idol" led Fox into first place and CBS received a demographic push from March Madness NCAA Basketball Tournament coverage, ABC finished a solid No. 2 to Fox across each of the key Women demographics: W18-34 (2.8/8), W18-49 (3.5/9), W25-54 (4.2/10). In addition, ABC outpaced NBC during the month by wide margins in viewers and young adults: +2.9 million viewers (8.9 million vs. 6.0 million) and +24% in Adults 18-49 (2.6/7 vs. 2.1/6). On average, ABC registered as the No. 1 network on Monday and Sunday nights during the month among Adults 18-49.

Please Note: Year-to-year comparisons for the Digital TV Transition-adjusted February Sweep are complicated, since it normally includes a number of big programming events (i.e. Super Bowl, Grammy Awards and Academy Awards), which did not occur in the 2009 February/March ratings period. Other factors making year-ago comparisons problematic include the changeover to Daylight Savings Time at the beginning of March and CBS' coverage of the NCAA Basketball Tournament during the Sweep. Also, year-to-year Household DVR penetration has risen from 23% to more than 30% currently.

� Year to Year: ABC's February/March Sweep average is up over its year-ago 2008 March Sweep averages in Viewers, young Adults and across the key Women demographics: Total Viewers +10% (8.9 million vs. 8.1 million), Adults 18-34 +5% (2.1/7 vs. 2.0/7), Adults 18-49 +4% (2.6/7 vs. 2.5/7), W18-34 +8% (2.8/8 vs. 2.6/8), W18-49 +6% (3.5/9 vs. 3.3/9) and W25-54 +8% (4.2/10 vs. 3.9/10). In addition, despite the fact that the year-ago Academy Awards aired during February and the sweep preceded the changeover to Daylight Savings Time, ABC increased its overall audience by 10% from the year-ago 2008 February Sweep (8.9 million vs. 8.1 million). ABC and CBS were the only broadcasters to show gains over last year.

� Series Rankings: In Adults 18-49, ABC claimed 3 the Top 7 television series during the 2009 February Sweep, placing 2 of the Top 5 shows: "Dancing with the Stars" and "Desperate Housewives" tied at No. 4, and "Grey's Anatomy" was No. 7. The Net also delivered 3 of the Top 10 most-watched series overall for the Sweep: "DWTS" � No. 3, "Housewives" � No. 7 and "DWTS Results" � No. 10.

� Individual Telecast Standings: With just two nights to count, ABC has delivered 9 of the Top 20 highest-rated telecasts during the Sweep in Adults 18-49, including 8 of the Top 10 non-"Idol" broadcasts and the No. 1 scripted telecast with "Grey's Anatomy" on the final Thursday (3/26/09). The Network generated 12 of the Top 20 telecasts for the month with Women 18-49, including each of the Top 5 scripted series telecasts, with installments of "Grey's" and "Housewives."

Source: Nielsen Media Research, Live + Same Day Program Ratings (3/5-3/30/09, 1/31-2/27/08 and 3/6-4/2/08).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.