or


[03/31/09 - 12:06 PM]
ABC Earns No. 2 to FOX in the Sweep Across Key Women Demos
ABC spins the numbers for the March sweeps period to date.

[via press release from ABC]

March 31, 2009 (Based on Live + Same Day Program Ratings)

ABC Earns No. 2 to Fox in the Sweep Across Key Women Demos

During the Digital Transition-Adjusted February Sweep, The Network Grows its Overall Audience Year to Year

ABC Claims 3 of the Top 7 TV Series During the Month, 9 of the Top 20 Individual Telecasts and the No. 1 Scripted Broadcast with "Grey's Anatomy"

ABC is the No. 1 Network on Monday and Sunday Nights During the Sweep

2009 February/March Sweep (26 of 28 Nights):

During the atypical Digital TV Transition-adjusted February/March Sweep, as "Idol" led Fox into first place and CBS received a demographic push from March Madness NCAA Basketball Tournament coverage, ABC finished a solid No. 2 to Fox across each of the key Women demographics: W18-34 (2.8/8), W18-49 (3.5/9), W25-54 (4.2/10). In addition, ABC outpaced NBC during the month by wide margins in viewers and young adults: +2.9 million viewers (8.9 million vs. 6.0 million) and +24% in Adults 18-49 (2.6/7 vs. 2.1/6). On average, ABC registered as the No. 1 network on Monday and Sunday nights during the month among Adults 18-49.

Please Note: Year-to-year comparisons for the Digital TV Transition-adjusted February Sweep are complicated, since it normally includes a number of big programming events (i.e. Super Bowl, Grammy Awards and Academy Awards), which did not occur in the 2009 February/March ratings period. Other factors making year-ago comparisons problematic include the changeover to Daylight Savings Time at the beginning of March and CBS' coverage of the NCAA Basketball Tournament during the Sweep. Also, year-to-year Household DVR penetration has risen from 23% to more than 30% currently.

� Year to Year: ABC's February/March Sweep average is up over its year-ago 2008 March Sweep averages in Viewers, young Adults and across the key Women demographics: Total Viewers +10% (8.9 million vs. 8.1 million), Adults 18-34 +5% (2.1/7 vs. 2.0/7), Adults 18-49 +4% (2.6/7 vs. 2.5/7), W18-34 +8% (2.8/8 vs. 2.6/8), W18-49 +6% (3.5/9 vs. 3.3/9) and W25-54 +8% (4.2/10 vs. 3.9/10). In addition, despite the fact that the year-ago Academy Awards aired during February and the sweep preceded the changeover to Daylight Savings Time, ABC increased its overall audience by 10% from the year-ago 2008 February Sweep (8.9 million vs. 8.1 million). ABC and CBS were the only broadcasters to show gains over last year.

� Series Rankings: In Adults 18-49, ABC claimed 3 the Top 7 television series during the 2009 February Sweep, placing 2 of the Top 5 shows: "Dancing with the Stars" and "Desperate Housewives" tied at No. 4, and "Grey's Anatomy" was No. 7. The Net also delivered 3 of the Top 10 most-watched series overall for the Sweep: "DWTS" � No. 3, "Housewives" � No. 7 and "DWTS Results" � No. 10.

� Individual Telecast Standings: With just two nights to count, ABC has delivered 9 of the Top 20 highest-rated telecasts during the Sweep in Adults 18-49, including 8 of the Top 10 non-"Idol" broadcasts and the No. 1 scripted telecast with "Grey's Anatomy" on the final Thursday (3/26/09). The Network generated 12 of the Top 20 telecasts for the month with Women 18-49, including each of the Top 5 scripted series telecasts, with installments of "Grey's" and "Housewives."

Source: Nielsen Media Research, Live + Same Day Program Ratings (3/5-3/30/09, 1/31-2/27/08 and 3/6-4/2/08).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)





most recent ratings | view all posts
[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.