or


[03/31/09 - 12:01 PM]
ABC Is the Most-Watched Network on Monday for the 4th Week in a Row and Across All Women Demos for the 8th Consecutive Week
ABC spins the numbers for Monday, March 30.

[via press release from ABC]

Quick Take for Monday, March 30, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched Network on Monday for the 4th Week in a Row and Across All Women Demos for the 8th Consecutive Week

"DWTS" Wins from 8-10pm to Top the Second-Place Nets by 8.5 Million Viewers and by 14% Among Adults 18-49

ABC's "Dancing with the Stars" is Monday's No. 1 Program in Viewers and Across All Key Women Demos for the 4th Week in a Row

ABC's "Castle" Takes a Strong Second at 10pm, Outperforming NBC's "Medium" by 2.5 Million Viewers and by 17% in Adults 18-34

Monday Night (8:00-11:00 p.m.)

ABC Monday lineup drew 16.8 million viewers and a 4.0 rating 10 share in Adults 18-49, standing as the most-watched Network on the night for the 5th week running. In addition, ABC won the night for the 8th straight week across all key Women demographics (W18-34 � 4.4/11, W18-49 � 5.6/14 and W25-54 � 7.0/16), including a 13-week stretch among Women 18-34.

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's broad appealing "Dancing with the Stars" won its time period in Total Viewers (20.2 million) and Adults 18-49 (4.8/12) for the 4th straight week, topping the second-place networks by 8.5 million viewers (11.7 million - Fox) and by 14% in Adults 18-49 (4.2/11 � CBS and Fox tied). "DWTS" also qualified as Monday's No. 1 TV program in viewers and among all key Women demos (W18-34 � 5.1/13, W18-49 � 6.7/16 and Women 25-54 � 8.3/18) for the 4th time in as many weeks.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" took a strong second in the 10 o'clock hour to CBS' "C.S.I.: Miami," beating NBC's veteran drama, "Medium," by 2.5 million viewers (9.8 million vs. 7.3 million) and by 17% Adults 18-34 (2.1/6 vs. 1.8/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/30/09.





  [march 2009]  
S
M
T
W
T
F
S


· CSI: MIAMI (CBS)
· CUPID (ABC)
· DANCING WITH THE STARS (ABC)
· MEDIUM (CBS)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.