[04/02/09 - 12:25 PM]
ABC Increases Over the Year-Ago Wednesday for 8 Weeks in a Row in Adults 18-49
ABC spins the numbers for Wednesday, April 1.

[via press release from ABC]

Quick Take for Wednesday, April 1, 2009 (Fast Affiliate Live + Same Day Ratings)

Finishing No. 2 to an "Idol"-Fueled Fox on the Evening, ABC Increases Over the Year-Ago Wednesday for 8 Weeks in a Row in Adults 18-49

ABC's "Lost" Qualifies as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for Its 10th Consecutive Original Telecast This Season

ABC's 8-9pm Comedy Block Continues to Deliver Strong Audience Retention in The Hour, Improving Week to Week with "Ted" Holding 95% of "Scrubs'" Lead-in

"Better Off Ted" Grows with Viewers, AD25-54, Key Men and Young Women

Opposite "Idol," "Lost" is Up Week to Week in Total Viewers and Adults 18-49

Series Finale of "Life on Mars" Finishes a Strong No. 2 in the 10pm Hour In Adults 18-49, Achieving Best-Since-Premiere Numbers in the Time Period

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-fueled Fox among Adults 18-49 (2.7/7) on Wednesday night. The Net also finished a competitive second on the evening with Adults 18-34 (2.4/7), defeating third-place CBS by 28% (1.8/5) and fourth-place NBC by 109% (1.0/3).

� Continuing to generate year-to-year increases on the evening, ABC's Wednesday numbers grew over the same night last year (4/2/08) by 1.0 million viewers (6.7 million vs. 5.7 million) and by 35% in Adults 18-49 (2.7/7 vs. 2.0/5). The Net has delivered increases over the same Wednesday last year for 8 straight weeks in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to produce strong audience retention for ABC in the hour, improving week to week. At 8:30 p.m., "Better Off Ted" retained 94% of "Scrubs'" Total Viewers (4.7 million vs. 5.0 million) and 95% in Adults 18-49 (1.8/5 vs. 1.9/6), up solidly from the prior week on both counts (87%/86%). "Ted" built on its lead-in among Adults 18-34 and Men 18-34.

� "Better Off Ted" was up week to week in Total Viewers, Adults 25-54, Men 18-49, Men 25-54 and Women 18-34, while holding 100% of its Adult 18-49 audience.

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" held wide advantages over its drama competition in the slot among Adults 18-49. "Lost" (4.2/10) bested CBS' "Criminal Minds" replay by 83% (2.3/6) and NBC's original "Life" by 200% (1.4/3). In addition, "Lost" registered its 10th straight original broadcast as Wednesday's No. 1 scripted TV show in Adults 18-49. The ABC drama was also once again the night's top-rated scripted series in the other two Adult demographics: Adults 18-34 (4.0/10) and Adults 25-54 (4.4/10).

� Opposite "American Idol," ABC's "Lost" was up week to week in both Total Viewers (9.3 million vs. 9.0 million) and Adults 18-49 (4.2/10 vs. 4.1/10).

"Life on Mars" (10:00-11:00 p.m.)

On its series finale, "Life on Mars" placed a strong No. 2 among Adults 18-49 (2.1/6) in the 10 o'clock hour, pacing within one-tenth of a rating point of first-place CBS' veteran "CSI: NY" replay (2.2/6) and topping NBC's rebroadcast "Law & Order" by 24% (1.7/5). "Life on Mars" delivered the No. 1 position in the hour among Men 18-49 (1.9/5)

� Growing its overall audience for the 3rd straight week, "Life on Mars" concluded its run with best-since-premiere numbers in the time period among Total Viewers (5.9 million) and Adults 18-49 (2.1/6-tie).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/1/09.

  [april 2009]  


most recent ratings | view all posts
[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.