or


[04/09/09 - 11:44 AM]
ABC Is Up Over the Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49
ABC spins the numbers for Wednesday, April 8.

[via press release from ABC]

Quick Take for Wednesday, April 8, 2009 (Fast Affiliate Live + Same Day Ratings)

Growing Year to Year in Viewers and Young Adults, ABC is Up Over The Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49

ABC's 8-9pm Comedy Block Continues to Produce Strong Audience Retention

ABC's "Lost" Registers as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for its 11th Straight Original Telecast This Season

Series Debut of "The Unusuals" Ranks No. 2 in its Time Slot, Generating ABC's Biggest Audience for a Regular Wednesday 10pm Series Telecast in 6 Months

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday in Adults 18-34 (2.3/7), outdelivering CBS by 28% (1.8/6) and NBC by 156% (0.9/3). The Net also took second on the evening with Men 18-49 (2.3/7), Men 18-34 (2.1/7) and Women 18-34 (2.6/7).

� Growing over the same night last year (4/9/08) by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 18% in Adults 18-49 (2.6/7 vs. 2.2/6), ABC registered its 9th straight Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to show strong audience retention for ABC in the hour, with "Better Off Ted" at 8:30 p.m. holding 89% of its "Scrubs" lead-in among Total Viewers (4.2 million vs. 4.7 million) and 94% in Adults 18-49 (1.7/5 vs. 1.8/5).

� "Scrubs" finished No. 1 in the 8:00 p.m. half-hour among Adults 18-34 (1.9/7) and Men 18-34 (1.8/7).

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its original drama competition in the slot by solid margins among Adults 18-49. In the time slot, ABC's "Lost" (3.7/9) defeated CBS' "Criminal Minds" by 16% (3.2/8) and NBC's season finale of "Life" by 185% (1.3/3). Additionally, "Lost" marked its 11th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

"The Unusuals" (10:00-11:00 p.m.)

On its series debut, ABC's "The Unusuals" placed a strong No. 2 in the 10 o'clock hour to CBS' veteran "CSI: NY" in Total Viewers (6.8 million) and Adults 18-49 (2.2/6). On its premiere, the ABC drama turned in the best-ever lead-in retention for any series to follow an original "Lost" in Total Viewers (82%) and the strongest among Adults 18-49 (59%) in more than 1 year (since 1/31/08).

� "The Unusuals" attracted ABC's biggest audience for a regular 10 o'clock Wednesday series telecast since October and highest Adult 18-49 rating since January � since 10/1/08 ("Dirty Sexy Money" season premiere) and 1/28/09 ("Life on Mars" time period premiere).

� Compared to ABC's average in the hour this season with regular series programming (Live + Same Day), "The Unusuals" improved ABC's performance in the slot by 21% in Total Viewers (6.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/8/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (FOX)
· BETTER OFF TED (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DIRTY SEXY MONEY (ABC)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· SCRUBS (ABC)
· UNUSUALS, THE (ABC)





most recent ratings | view all posts
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.