[04/14/09 - 12:11 PM]
ABC Airs 2 Shows in TV's Top 10 in Adults 18-49 with "Dwts" and "Lost"
ABC spins the numbers for the week of April 6-12.

[via press release from ABC]

Primetime Ratings Report For the week of April 6, 2009 (Based on National Live + Same Day Program Ratings)

ABC Airs 2 Shows in TV's Top 10 in Adults 18-49 with "DWTS" and "Lost"

ABC's "DWTS" is the Week's 3rd-Most-Watched Show, Trailing Only "Idol, And "Surviving Suburbia" is the Week's Most-Watched New Series Debut

ABC Stands as Monday's Top Draw for the 5th Week in a Row and, at 12 Straight Victories in Women 18-49, Marks its Longest Monday Streak Since at Least 1991

"DWTS" Is Monday's No. 1 TV Program in Viewers for the 5th Week Running, Topping CBS' "NCAA Basketball Championship" for the 2nd Straight Year

ABC's "Surviving Suburbia" is TV's Most-Watched Comedy Launch in 1-1/2 Years

In Monday's 10pm Hour, "Castle" Beats "Medium" in Viewers and Adults 18-49

"DWTS Results" Posts Week-to-Week Increases in Viewers and Young Adults

Growing Year to Year in Viewers and Young Adults, ABC is Up Over The Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49

ABC's "Lost" Registers as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for its 11th Straight Original Telecast This Season

Series Debut of "The Unusuals" Finishes No. 2 in its Slot, Generating ABC's Biggest Audience for a Regular Wednesday 10pm Series Telecast in 6 Months

ABC's Repeat "Wife Swap" Beats Original Competition on Friday from 8-9pm, Defeating the Season Finale of Fox's "Terminator" and NBC's "Howie Do It"

ABC Dominates Saturday with its Rebroadcast of "The Ten Commandments," as The 1956 Theatrical is the Night's No. 1 TV Show in Viewers and Young Adults

"Home Edition" Finishes No. 1 in its Sunday Time Slot Among Adults 18-49, And Marks its 6th Consecutive Original Telecast at No. 1 in Women 18-49

WEEK No. 29:

Rankings: During the week of April 6, 2009, with its Thursday and Sunday dramas in repeat ("Grey's"/"Private Practice"/"Housewives") or preempted ("Brothers & Sisters"), ABC aired 2 of the Top 10 highest-rated TV programs in Adults 18-49: "Dancing with the Stars" � No. 5 and "Lost" � No. 9. In addition the Network placed 3 of the Top 15 shows in Total Viewers, as "DWTS" finished out the week as the 3rd-most-watched television show overall, behind the 2 editions of "American Idol": "Dancing with the Stars" � No. 3, "DWTS Results" � No. 8 and "Surviving Suburbia" � No. 15. The week's most-watched comedy and TV's biggest opener for a new comedy series in over 1 1/2 years,

ABC's Monday debut of "Surviving Suburbia" also registered as the most-watched series premiere, on a week where both NBC ("Parks and Recreation"/"Southland") and CBS ("Harper's Island") debuted new series.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC's Monday lineup attracted 15.0 million viewers and a 3.6 rating 9 share in Adults 18-49, standing as the most-watched Network on the night for the 6th consecutive week. In addition, ABC won the night among Women18-49 (5.2/12) and Women 25-54 (6.4/14), including a 12-week stretch among Women 18-49.

� Extending its winning run on the night, the Net is seeing its longest winning streak on the evening since at least 1991 with Women 18-49 � predating the start of Nielsen's electronic database.

"Dancing with the Stars" (8:00-9:32 p.m.)

ABC's "Dancing with the Stars" registered 19.9 million viewers and a 4.6 rating, 12 share in Adults 18-49, leading its time period in viewers for the 5th straight week. In addition, "DWTS" stood as Monday's No. 1 TV program, topping CBS' telecast of the "2009 NCAA Basketball Championships" (17.7 million) by 2.2 million. In fact, "DWTS" beat the championship game for the second year in a row and by a wider margin compared to 2008 (19.7 million vs. 19.5 million).

"Surviving Suburbia" (9:32-10:02 p.m.)

The series premiere of ABC's "Surviving Suburbia" drew 11.3 million, qualifying as television's most-watched comedy launch of the season. In fact, it was the most-watched comedy series debut in 1 1/2 years � since the series premiere of ABC's "Samantha Who?" on 10/15/07. "Surviving Suburbia" finished second in its half-hour in Total Viewers, and Women 18-49 (4.4/10), while ranking No. 1 among Women 25-54 (5.5/12 � tied).

"Castle" (10:02-11:00 p.m.)

ABC's "Castle" finished second in the 10 o'clock hour, beating NBC's veteran drama, "Medium," by 1.8 million viewers (9.0 million vs. 7.2 million) and by 5% Adults 18-49 (2.3/6 vs. 2.2/5).

� Despite airing opposite the "NCAA Championship Game" on CBS, "Castle" saw week-to-week increases among Women 18-49, Adults 25-54 and Women 25-54, while holding 96% retention among Adults 18-49.


"Dancing with the Stars Results" (9:00-10:02 p.m.)

Surging from its lead-in (+10.2 million viewers and +175% in Adults 18-49) opposite an extended edition of "American Idol" and building throughout its telecast, ABC's "Dancing with the Stars Results" finished second in the hour in viewers, outdrawing its NBC unscripted competition during the 9 o'clock hour ("Biggest Loser") by 5.1 million viewers (14.6 million vs. 9.1 million). Building throughout its broadcast, "DWTS Results" saw its audience grow by 2.0 million viewers and by 13% from start to finish. Actor David Alan Grier was the fifth celebrity dancer to be eliminated from the competition.

� "DWTS Results" saw week-to-week increases of 1.1 million viewers (14.6 million vs. 13.5 million) and 6% in Adults 18-49 (3.3/8 vs. 3.1/8).


ABC placed No. 2 to an "Idol"-driven Fox on Wednesday in Adults 18-34 (2.4/7), outdelivering CBS by 33% (1.8/6) and NBC by 167% (0.9/3). The Net also took second on the evening with Men 18-49 (2.3/7), Men 18-34 (2.1/7) and Women 18-34 (2.6/7).

� Growing over the same night last year (4/9/08) by 8% in Total Viewers (6.6 million vs. 6.1 million) and by 18% in Adults 18-49 (2.6/7 vs. 2.2/6), ABC registered its 9th straight Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to show strong audience retention for ABC in the hour, with "Better Off Ted" at 8:30 p.m. holding 87% of its "Scrubs" lead-in among Total Viewers (4.0 million vs. 4.6 million) and 89% in Adults 18-49 (1.7/5 vs. 1.9/5).

� "Scrubs" finished No. 1 in the 8:00 p.m. half-hour among Adults 18-34 (2.0/7) and Men 18-34 (1.9/7).

"Lost" (9:00-10:02 p.m.)

Jumping from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its original drama competition in the slot by solid margins among Adults 18-49. In the time slot, ABC's "Lost" (3.8/10) defeated CBS' "Criminal Minds" by 15% (3.3/8) and NBC's season finale of "Life" by 192% (1.3/3). Additionally, "Lost" marked its 11th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

Please note: Season-to-date, "Lost" is one of TV's Top 5 biggest gainers in DVR playback, getting an additional 1.8 million viewers and picking up nearly 1 rating point among Adults 18-49 (0.9) from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages. And when the show faces "American Idol" in the time period, its DVR increases are even more substantial. On the most-recent week of available data for it up against "Idol" (w/o 3/16/09), "Lost" saw its Total Viewer count rise by 2.0 million viewers (+21% - 9.4 million to 11.4 million) and its Adult 18-49 rating climb by 1.1 rating points (+26% - 4.3 to 5.4) from the initially-reported overnight numbers to the finals.

"The Unusuals" (10:02-11:00 p.m.)

On its series debut, ABC's "The Unusuals" placed a strong No. 2 in the 10 o'clock hour to CBS' veteran "CSI: NY" in Total Viewers (6.8 million) and Adults 18-49 (2.1/6). On its premiere, the ABC drama turned in the best-ever lead-in retention for any series to follow an original "Lost" in Total Viewers (79%) and the strongest among Adults 18-49 (55%) in more than 1 year (since 1/31/08).

� "The Unusuals" attracted ABC's biggest audience for a regular 10 o'clock Wednesday series telecast since October and highest Adult 18-49 rating since January � since 10/1/08 ("Dirty Sexy Money" season premiere) and 1/28/09 ("Life on Mars" time period premiere).

� Compared to ABC's average in the hour this season with regular series programming (Live + Same Day), "The Unusuals" improved ABC's performance in the slot by 21% in Total Viewers (6.8 million vs. 5.6 million) and by 11% in Adults 18-49 (2.1/6 vs. 1.9/5).


"Samantha Who?" (8:30-9:00 p.m.)

Airing against stiff competition, including NBC's series premiere of "Parks and Recreation" and CBS' "Survivor," ABC's "Samantha Who?" built on its "In the Motherhood" lead-in at 8:30 p.m. by 7% in Total Viewers (4.8 million vs. 4.5 million) and by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).


"Wife Swap" (8:00-9:00 p.m.)

In the 8 o'clock hour, a repeat of ABC's "Wife Swap" finished second in its slot in Total Viewers and Adults 18-49 (4.4 million & 1.4/5 in Adults 18-49), outperforming back-to-back original episodes of NBC's "Howie Do It" (3.8 million & 1.1/4) and the season finale of Fox's "Terminator: The Sarah Conner Chronicles" (3.6 million & 1.3/5).

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20" placed second, topping its newsmagazine competition in the 10 o'clock hour, NBC's "Dateline," in Total Viewers (5.9 million vs. 4.8 million) for the 15th consecutive week and among Adults 18-49 (1.9/6 vs. 1.2/4) for the 14th time in the last 15 weeks.


"ABC Special Presentation-4/11: The Ten Commandments"

With its broadcast of "The Ten Commandments," ABC won Saturday night by wide margins, beating its nearest competitors by 2.3 million viewers (7.0 million vs. 4.7 million � CBS and Fox tied) and by 20% in Adults 18-49 (1.8/6 vs. 1.5/5 - Fox).

� The 1956 theatrical stood as Saturday night's No. 1 TV show in both Total Viewers and Adults 18-49 (6.6 million viewers and 1.7/6 in Adults 18-49, on average from 7:00-11:22 p.m.).

� "The Ten Commandments" generated ABC's biggest non-sports Saturday audience in more than 1 year and its top Adult 18-49 number in almost 1 year � since 3/22/08 and 5/3/08, respectively.


With half of its schedule airing in repeat ("AFV" and "Housewives"), and up against all-original programming on CBS and NBC, ABC took second place Easter Sunday night in Total Viewers (7.4 million) and Adults 18-49 (2.3/7-tie), and was No. 1 on the evening in Women 18-34 (2.1/7).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' highly-rated Masters Golf Tournament overrun in the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" took second place, beating NBC's original "Dateline" by 13% in Total Viewers (6.2 million vs. 5.5 million) and by 38% in Adults 18-49 (1.8/6 vs. 1.3/4) .

"Extreme Makeover: Home Edition" (8:00-10:01 p.m.)

Growing from its lead-in and gaining audience for ABC from 8:00-10:00 p.m., "Extreme Makeover: Home Edition" won its 2-hour time period in Adults 18-49 (3.0/8), beating CBS' Masters-boosted programming. The ABC unscripted series also took first place with key Women, delivering the No. 1 position in its time slot among Women 18-49 for 6 consecutive original telecasts and on 5 of the last 6 originals among Women 18-34. Building substantially throughout its broadcast, "Home Edition" led its second hour from 9:00-10:00 p.m. over second-place CBS by 4% in Total Viewers (10.8 million vs. 10.4 million) and by 17% in Adults 18-49 (3.4/9 vs. 2.9/7).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 4/6/09, unless stated otherwise.

  [april 2009]  

· 20/20 (ABC)

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