[04/20/09 - 03:03 PM]
Lifetime Movie Network's Original Film Natalee Holloway Becomes Network's Highest-Rated Movie Ever
LMN spins the numbers for Sunday, April 19.

[via press release from LMN]


Sunday, April 19, Premiere of NATALEE HOLLOWAY is the Highest Rated Movie in All of Basic Cable in the Last 12 Months Among Women 18-49

Original Movie Breaks Ratings Records Among Total Viewers, Households, Women 18-49, Women 25-54 and Women 18+

Movie Based on Beth Holloway's Book Delivers More Than 3.2 Million Total Viewers

LOS ANGELES, CA (April 20, 2009) � Lifetime Movie Network's Original Movie Natalee Holloway delivered the Network's highest ratings ever in its 11-year history, garnering 3.2 million Total Viewers and breaking all previous records set among the Network's key women demographics with its Sunday, April 19, premiere. The movie, starring Tracy Pollan (Law & Order: Special Victims Unit) as Holloway's mother Beth, was also the highest rated movie in ad-supported basic cable in the last 12 months among Women 18-49.

Based on Holloway's book, Loving Natalee: A Mother's Testament of Hope and Faith, Natalee Holloway scored record ratings among Total Viewers, Households, Women 18-49,Women 25-54 and Women 18+, according to Nielsen fast national reporting.

Natalee Holloway posted significant increases in all major categories from previous records set by Part 2 of the mini-series Capture of the Green River Killer, which aired March 31, 2008. Specifically:

Among Total Viewers, Natalee Holloway averaged 3.2 million with 1.8 P2+ rating. (The Capture of Green River Killer mini-series Part 2 garnered 2.4 million viewers with a 1.5 P2+ rating).

Among Households, the film posted 2,395,000 million households with a 3.4 rating. (The Capture of the Green River Killer Part 2 averaged 1,652,000 million households with a 2.8 rating).

Among Women 18-49, Natalee Holloway drew 1,040,000 million viewers with a 2.5 rating (up 56 percent from previous best The Capture of the Green River Killer Part 2 (1.6 rating/594,000 viewers).

Among Women 25-54, the film posted 1,090,000 million viewers with a 2.7 rating (up 35 percent from previous record from The Capture of the Green River Killer mini-series Part 2 (2.0 rating/711,000 viewers).

The Lifetime Movie Network Original film about a mother's search for truth and justice was accompanied by a public service announcement featuring Beth Holloway. In the PSA message at the conclusion of the film, Holloway emphasizes the importance of safety precautions and education for students who travel abroad. Additional safety tips as well as the Holloway PSA are posted on the Network's website LMN.tv.


Lifetime Movie Network is the #2 women's channel in Primetime and Total Day, behind only Lifetime Television. In 1Q'09, the Network posted its most-watched quarter ever in its 10-year history. Lifetime Movie Network's First Quarter '09 Total Day ratings among Women 18+ surpass Discovery, MTV, FX, TLC, Bravo, E!, Food Network, ABC Family, Oxygen, WE, VH-1, Style and SoapNet. This month, Lifetime Movie Network reached nearly 70 million U.S. subscribers, making the Network the industry's fastest growing channel.*

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (myLifetime.com, Mothersclick.com and Lifetime Games, which includes Roiworld.com and DressupChallenge.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

*Among channels with at least 30 million households.

  [april 2009]  


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