[04/21/09 - 10:04 AM]
The Debut Event of Original Movie "My Fake Fiance" Becomes the Season's No. 1 TV Movie in Women 18-34 and Cable's No. 1 Movie in Women 18-49
ABC Family spins the numbers for Sunday, April 19.

[via press release from ABC Family]

Ratings for Sunday, April 19, 2009 (Final National Ratings)

The Debut Event of Original Movie "My Fake Fiance" Becomes the Season's No. 1 TV Movie in Women 18-34 and Cable's No. 1 Movie in Women 18-49

With "My Fake Fiance" and "Another Cinderella Story," ABC Family Delivers the Season's Top 2 Original Cable Movies in Women 18-34 and Women 18-49

The Week's No. 1 Movie on All TV in Key Demos, "My Fake Fiance" is Sunday's No. 1 Cable Telecast for the Day in Adults 18-34 and Key Women

"My Fake Fiance" Ranks as ABC Family's No. 4 Telecast Ever in Adults 18-34 and Women 18-34, and No. 5 in Women 18-49

In Core 18-34 and 18-49 Demos, "My Fake Fiance" Stands as ABC Family's No. 2 Original Movie Debut Ever, Behind 2007's "Holiday in Handcuffs"

"My Fake Fiance" Towers Over Year-Ago Time Period Levels by Double-Digit Percentages in Total Viewers and Across All Target Demos

"My Fake Fiance" (Sunday, 4/19/09, 8:00-10:00 p.m.)

The premiere event of original movie "My Fake Fiance," starring Melissa Joan Hart and Joey Lawrence, became the No. 1 TV movie of the 2008/09 season in Women 18-34 (1.0 million) and the No. 1 cable movie in Women 18-49 (1.6 million). For the 2008/09 season to date, with "My Fake Fiance" and January's hit, "Another Cinderella Story" (1/18/09), ABC Family is now home to the Top 2 most-watched original movies on all cable in the key Women demos.

Competitively, the week's No. 1 movie across all TV, "My Fake Fiance" stood as Sunday's No. 1 cable telecast in Adults 18-34 (1.2 million), Women 18-34 (1.0 million) and Women 18-49 (1.6 million).

� "My Fake Fiance" dominated the cable rankers, sweeping top rank in its time-period in key demos including Adults 18-34 (1.2 million), Women 18-34 (1.0 million), Adults 18-49 (2.0 million), Women 18-49 (1.6 million), Viewers 12-34 (1.7 million) and Females 12-34 (1.4 million).

o Impressively, "My Fake Fiance" placed No. 2 among all TV in Women 18-34 and Females 12-34 (1.4 million) over the two hours, behind only ABC's potent combination of "Extreme Makeover: Home Edition" and "Desperate Housewives."

� Ranked among all ABC Family telecasts ever, "My Fake Fiance" qualified as the net's No. 4 telecast on record in Adults 18-34 (1.2 million) and Women 18-34 (1.0 million), and No. 5 telecast on record in Women 18-49 (1.6 million).

o Moreover, "My Fake Fiance" ranked No. 2 among the channel's 62 original movies debuts since 2001 in Adults18-34, Women 18-34, Adults 18-49 and Women 18-49, behind only "Holiday in Handcuffs" (12/9/07), which also starred Melissa Joan Hart.

� "My Fake Fiance" surged over hearty year-ago time period levels (debut of original movie "Princess," 4/20/08), improving by 28% in Total Viewers (3.7 million vs. 2.9 million), by 60% in Adults 18-34 (1.2 million vs. 748,000), by 43% in Adults 18-49 (2.0 million vs. 1.4 million) and by 60% in Women 18-49 (1.6 million vs. 1.0 million).

Source: Nielsen Media Research (National Ratings, Live+SD, 4/19/09; 2008/09 Season: 9/29/08-4/19/09).

  [april 2009]  


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