9.0 MILLION VIEWERS TUNE IN TO WATCH PART TWO OF "INSIDE THE OBAMA WHITE HOUSE: BRIAN WILLIAMS REPORTS" ON NBC
NBC Delivers Its Highest 18-49 Rating in This Time Period in Six Months and Its Biggest Overall Audience in the Hour in Seven Months
NBC to Re-Broadcast the Special this Friday, June 5, 8-10 PM
New York, N.Y. - June 4, 2009 - According to Nielsen Media Research data, 9.0 million viewers tuned in to watch Part Two of "Inside the Obama White House: Brian Williams Reports" last night from 9-10 p.m. ET on NBC. Part One of the special, Tuesday night, drew more than 9.1 million viewers. The broadcast will air again this Friday, June 5, 8-10 p.m. ET on NBC. "Inside the Obama White House" is an exclusive, wide-ranging look at what happens throughout the White House and the West Wing during a day in the life of the Obama administration.
Part Two of "Inside the Obama White House" (2.3/7 in 18-49, 9.0 million viewers overall) delivered NBC's highest 18-49 rating in this time period in six months (since December 3, 2008) and biggest overall audience in the hour in seven months (since October 29, 2008). "Inside the Obama White House" ranked #2 in the time period in adults 18-49, adults 25-54, total viewers and most other key ratings categories. "Inside the Obama White House" built on its lead-in by 28% in 18-49 and 88% in total viewers.
From its first half-hour to its second, "Inside the Obama White House" increased its 18-49 rating by 14% (to a 2.4 rating from a 2.1) and its overall viewership by 14% or 1.1 million persons (to 9.5 million from 8.4 million).
Friday's broadcast will air several additional features not included in the Tuesday and Wednesday broadcasts, including a look at White House photographer Pete Souza whose photos have documented the first few months of the Obama administration, and are showcased on the walls throughout the White House; additional footage of the President's burger run with Williams; and by much popular demand -- additional footage of Bo.
For more than forty years, NBC News has made it a tradition to offer viewers a unique vantage point into a new president's White House with a day-in-the-life program. This seventh installment was taped on Friday, May 29. On Tuesday, June 2, the eve of President Obama's trip to the Middle East and Europe, Williams taped a one-on-one interview with the President that aired as part of the broadcast. "Inside the Obama White House" was shot and broadcast in high definition
Viewers can watch web-exclusives and get more behind-the-scenes access to the White House at http://WhiteHouse.msnbc.com. The site features extended interviews, interactive features and in-depth stories that allow users to learn more fascinating facts about America's most famous residence. Consumers can watch full segments that were not included in the broadcast, including Brian Williams' ride in the limousine with President Obama and select interviews. Consumers can take a virtual tour of the White House with an interactive that allows them to take a closer look at the complex and explore some of the historic rooms. Msnbc.com also offers an exclusive behind-the-scenes photo gallery that includes images of the president's "body man" Reggie Love, the official candy of the commander-in-chief, and the preparation that takes place before a visit by the President.
Viewers can also access photos through msnbc.com's Twitter stream at http://twitpic.com/photos/InsideObamaWH and follow the Twitterstream of the making of the documentary: http://twitter.com/InsideObamaWH.
NBC Universal Television, DVD, Music and Consumer Products Group will offer the DVD of the NBC News Presents, "Inside The Obama White House: Brian Williams Reports," exclusively in the NBC online store, www.nbcstore.com.
Mark Lukasiewicz is a vice president of NBC News and executive producer of "Inside the Obama White House." Subrata De is senior producer of "Inside the Obama White House." Steve Capus is the president of NBC News.