or


[06/30/09 - 01:39 PM]
Oxygen's "Dance Your Ass Off" Debuts as Most Watched and Most Clicked Series Premiere Ever in Network History
Oxygen spins the numbers for Monday, June 29.

[via press release from Oxygen]

OXYGEN'S "DANCE YOUR ASS OFF" DEBUTS AS MOST WATCHED AND MOST CLICKED SERIES PREMIERE EVER IN NETWORK HISTORY

Over One Million People Tuned In, Show Site Logged Over One Million Page Views

New York - June 30, 2009 - Oxygen's highly anticipated dance/weight-loss competition show "Dance Your Ass Off" became the most watched series premiere in network history among W18-49, A18-49 and total viewers, according to Nielsen Media Research Fast Nationals. The telecast drew an impressive 1.3 million total viewers; 614,000 A18-49, 432,000 W18-49, and 173,000 W18-34 launching Oxygen's second night of original programming on Monday nights.

Hits on www.Oxygen.com also reached record breaking levels with nearly 40,000 unique visitors yesterday alone, a record for an Oxygen premiere. The show site has generated more than one million page views since it launched a month ago.

Compared to the previous four Mondays' average, last night increased 249% among A18-49 (614,000 vs. 176,000), 211% on F18-49 (432,000 vs. 139,000), 204% among F18-34 (173,000 vs 57,000) and 249% among total viewers (1,269,000 vs. 364,000). This comes on the heels of Oxygen's strongest first six months of the year among A18-49 (224,000, up 8% vs. 2008), W18-49 (172,000, up 16%), W18-34 (91,000, up 25%), total viewers (414,000, up 11%).

Bringing dance and diet together, "Dance Your Ass Off" features talented, full-figured contestants who struggle with their weight and through dancing unleash their inner thin. TONY Award´┐Ż-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray," serves as host.

Last night's episode saw Angela from Boise, ID, the first contestant eliminated from the competition. Next week's episode, premiering Monday, July 6 at 10PM ET/PT, will feature Disco dancing; but the pressure is too much for one contestant, while another is threatened with a show ending knee injury.

Fans that can't get enough of "Dance Your Ass Off" can log-on to www.oxygen.com for the "Dance Your Ass Off Fit Club" diet channel that features contestant recipes, calorie calculators, mobile outreach and blogs. Viewers also can watch weekly fitness videos and chat with fellow fans on diet-friendly message boards. As part of the network's 360 degree outreach to its viewers, Oxygen launched its "Dance Your Ass Off" VOD series featuring weekly themed dance lessons. Additionally, check out the "Dance Your Ass Off Contest" running now through August on www.youtube.com/danceyourassoff as part of the new "Dance Your Ass Off" brand channel on YouTube.

"Dance Your Ass Off" is produced by 495 Productions with SallyAnn Salsano serving as executive producer and Joel Zimmer as co-executive producer with concept by Lisa Ann Walter; Lisa Ann Walter and Kate Rigg also serve as executive producers.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)









most recent ratings | view all posts
[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:04 PM]
"Under the Dome," "Zoo" and "Extant" Among the Week's Top Five Programs in Live + 7-Day Viewer Lift
CBS further spins the numbers for the week of July 6-12.

[07/27/15 - 10:59 AM]
Live + 7 Day Ratings: ABC's "The Bachelorette" Matches a Season High
ABC further spins the numbers for the week of July 6-12.

[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:32 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49 with a 5-Week High on the Night
ABC spins the numbers for Sunday, July 26.

[07/27/15 - 08:27 AM]
"Welcome to Sweden" Equals Last Week's Season-Two Debut in Adult 18-49 Rating
NBC spins the numbers for Sunday, July 26.