or


[06/30/09 - 01:39 PM]
Oxygen's "Dance Your Ass Off" Debuts as Most Watched and Most Clicked Series Premiere Ever in Network History
Oxygen spins the numbers for Monday, June 29.

[via press release from Oxygen]

OXYGEN'S "DANCE YOUR ASS OFF" DEBUTS AS MOST WATCHED AND MOST CLICKED SERIES PREMIERE EVER IN NETWORK HISTORY

Over One Million People Tuned In, Show Site Logged Over One Million Page Views

New York - June 30, 2009 - Oxygen's highly anticipated dance/weight-loss competition show "Dance Your Ass Off" became the most watched series premiere in network history among W18-49, A18-49 and total viewers, according to Nielsen Media Research Fast Nationals. The telecast drew an impressive 1.3 million total viewers; 614,000 A18-49, 432,000 W18-49, and 173,000 W18-34 launching Oxygen's second night of original programming on Monday nights.

Hits on www.Oxygen.com also reached record breaking levels with nearly 40,000 unique visitors yesterday alone, a record for an Oxygen premiere. The show site has generated more than one million page views since it launched a month ago.

Compared to the previous four Mondays' average, last night increased 249% among A18-49 (614,000 vs. 176,000), 211% on F18-49 (432,000 vs. 139,000), 204% among F18-34 (173,000 vs 57,000) and 249% among total viewers (1,269,000 vs. 364,000). This comes on the heels of Oxygen's strongest first six months of the year among A18-49 (224,000, up 8% vs. 2008), W18-49 (172,000, up 16%), W18-34 (91,000, up 25%), total viewers (414,000, up 11%).

Bringing dance and diet together, "Dance Your Ass Off" features talented, full-figured contestants who struggle with their weight and through dancing unleash their inner thin. TONY Award´┐Ż-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray," serves as host.

Last night's episode saw Angela from Boise, ID, the first contestant eliminated from the competition. Next week's episode, premiering Monday, July 6 at 10PM ET/PT, will feature Disco dancing; but the pressure is too much for one contestant, while another is threatened with a show ending knee injury.

Fans that can't get enough of "Dance Your Ass Off" can log-on to www.oxygen.com for the "Dance Your Ass Off Fit Club" diet channel that features contestant recipes, calorie calculators, mobile outreach and blogs. Viewers also can watch weekly fitness videos and chat with fellow fans on diet-friendly message boards. As part of the network's 360 degree outreach to its viewers, Oxygen launched its "Dance Your Ass Off" VOD series featuring weekly themed dance lessons. Additionally, check out the "Dance Your Ass Off Contest" running now through August on www.youtube.com/danceyourassoff as part of the new "Dance Your Ass Off" brand channel on YouTube.

"Dance Your Ass Off" is produced by 495 Productions with SallyAnn Salsano serving as executive producer and Joel Zimmer as co-executive producer with concept by Lisa Ann Walter; Lisa Ann Walter and Kate Rigg also serve as executive producers.

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Pretty Wicked" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [june 2009]  
S
M
T
W
T
F
S
 


· DANCE YOUR ASS OFF (OXYGEN)











most recent ratings | view all posts
[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:44 AM]
"Best of the Blinds" Encore Recap of "The Voice" Delivers NBC's Best Ratings in Its Slot Since November 12
NBC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:41 AM]
ABC Delivers 3 of the Top 4 TV Shows on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 07:27 AM]
"Nightline" Wins First-Ever February Sweep in New Time Period; Wins Third of the Last Fourth Sweeps
ABC spins the late-night numbers for the February sweeps period.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 08:29 AM]
ABC Takes Second on Tuesday in Adults 18-49 and Grows Year to Year
ABC spins the numbers for Tuesday, March 3.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.