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[07/01/09 - 12:58 PM]
'America's Got Talent' Is Television's #1 Non-Sports Telecast of the Summer in Total Viewers
NBC spins the numbers for Tuesday, June 30.

[via press release from NBC]

'AMERICA'S GOT TALENT' IS TELEVISION'S #1 NON-SPORTS TELECAST OF THE SUMMER IN TOTAL VIEWERS

'AMERICA'S GOT TALENT' EARNS THE HIGHEST 18-49 RATING FOR ANY NON-SPORTS TELECAST OF THE SUMMER ON THE BROADCAST NETWORKS

'AMERICA'S GOT TALENT' GROWS 16 PERCENT IN 18-49 AND 15 PERCENT IN TOTAL VIEWERS VERSUS ITS WEEK-AGO PREMIERE

'TALENT' IS UP VERSUS LAST YEAR'S SECOND TUESDAY TELECAST BY 19 PERCENT IN 18-49 AND 12 PERCENT IN TOTAL VIEWERS

'TALENT' PACES NBC TO A NIGHTLY WIN IN ALL KEY DEMOGRAPHICS � ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54

UNIVERSAL CITY, Calif. � July 1, 2009 � Last night, "America's Got Talent" grew versus its week-ago premiere, as well as versus its year-ago performance, to set new highs in both adults 18-49 and total viewers for non-sports programming this summer, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10 p.m. ET, week two of "America's Got Talent" (3.7 rating, 11 share in adults 18-49, 13.1 million viewers overall) scored the highest 18-49 rating of the summer to-date for a non-sports telecast on the broadcast networks, and delivered the largest overall viewership of the summer to-date for a non-sports telecast in all of television � broadcast or cable.

"America's Got Talent" was the #1 program of the night on the broadcast networks in every significant measure - adults, men and women 18-34, 18-49, 25-54, teens 12-17, kids 2-11 and total viewers - pacing NBC to a nightly win in adults 18-49 and all other key demographic measures.

Versus the prior Tuesday's two-hour premiere, last night's "Talent" is up 16 percent in adults 18-49 (3.7/11 vs. a 3.2/10 from 9-11 p.m. on Tuesday, June 23) and up 15 percent or more than 1.6 million persons in total viewers (13.1 million vs. 11.5 million). Versus last Tuesday's "Talent" premiere in the same 9-10 p.m. hour, last night's telecast is up 28 percent in adults 18-49 (3.7 vs. 2.9) and 25 percent or 2.6 million persons in total viewers (13.1 million vs. 10.5 million).

Week two of "America's Got Talent" is up versus week two of "Talent" last year by 19 percent in 18-49 rating (3.7/11 vs. a 3.1/9 from 9-11 p.m. on June 24, 2008) and 12 percent or 1.4 million persons (13.1 million vs. 11.7 million).

"America's Got Talent" grew from its first half-hour to its second by 14 percent in 18-49 rating (to a 4.0/12 from a 3.5/11) and by 14 percent or more than 1.7 million persons in total viewers (to 14.0 million from 12.3 million).

From 8-9 p.m. ET, an encore telecast of last week's "America's Got Talent" (2.3/8 in 18-49, 8.2 million viewers overall) ranked #1 in most key demos, including adults 18-49 and 18-34. In head-to-head competition from 8-9 p.m. the "Talent" rebroadcast topped a first-run telecast of ABC's "Superstars" by 77 percent in adults 18-49 (2.3 vs. a 1.3 for "Superstars" in that hour) and by 98 percent or more than 4.0 million persons in total viewers (8.2 million vs. 4.1 million)

From 10-11 p.m. ET, an encore telecast of "Law & Order; Special Victims Unit" (1.9/6 in 18-49, 7.3 million viewers overall) ranked #2 in adults 18-49, finishing within 0.1 of a rating point of the time period lead, and was #1 among the broadcast networks in adults 18-34, women 18-34 and men 18-34 (tied).

Updated 18-49 averages for Tuesday night are: NBC, 2.6/8; CBS, 2.0/6; ABC, 1.1/3; Fox, 1.0/3; CW, 0.3/1. In overall total viewers, June 30 updated results are: CBS, 9.8 million; NBC, 9.6 million; ABC, 3.5 million; Fox, 2.8 million; CW, 0.8 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SUPERSTARS, THE (ABC)





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