or


[07/16/09 - 12:34 PM]
TNT's Successful Three-Night Strategy of Original Programming Continues with 3.9 Million Viewers Tuning in to the Season Premiere of Leverage and 3.5 Million Viewers for the Series Premiere of Dark Blue
TNT spins the numbers for Wednesday, July 15.

[via press release from TNT]

TNT's Successful Three-Night Strategy of Original Programming Continues With 3.9 Million Viewers Tuning in to the Season Premiere of Leverage And 3.5 Million Viewers for the Series Premiere of Dark Blue

July 16, 2009

Last night, TNT launched its third successful night of original programming as 3.9 million viewers tuned in for the second-season premiere of LEVERAGE, from executive producer Dean Devlin and starring Oscar� winner Timothy Hutton, and 3.5 million viewers watched DARK BLUE, the new series from executive producer Jerry Bruckheimer and featuring Golden Globe� winner Dylan McDermott. LEVERAGE also outdelivered its first-season average among viewers and households.

The success of TNT's Wednesday night lineup is the latest step in the network's plan to create three nights of outstanding original programming, which this week was watched by a combined 23.5 million viewers. TNT's Monday night original series lineup features THE CLOSER and RAISING THE BAR, while Tuesday night pairs HAWTHORNE with SAVING GRACE.

"Last year, we laid out a strategy to create three nights of high-quality, original programming on TNT," said Michael Wright, executive vice president, head of programming for TNT, TBS and Turner Classic Movies (TCM). "The success of LEVERAGE and DARK BLUE proves once again what can happen when you work with the very best talent in the industry."

Last night's second-season premiere of LEVERAGE was watched by 3,890,000 viewers and 2,724,000 households. It also scored a 2.8 coverage household rating/2.4 national household rating. The episode outdelivered its first-season Live + Same Day average, with viewers up 24% and households up 20%. It also elevated TNT's Wednesday 9-10 p.m. time period over the same night last year, with viewers up 113% and households up 70%.

DARK BLUE continued the success of its LEVERAGE lead-in by delivering 3,542,000 viewers and 2,717,000 households. It also garnered a 2.8 coverage household rating/2.4 national household rating. When compared to the same night last year, DARK BLUE raised TNT's Wednesday 10-11 p.m. time period deliveries by 129% among viewers and 104% among households.

On Mondays, TNT's THE CLOSER continues to rank as ad-supported cable's #1 series, averaging 6.5 million viewers and 4.8 million households for its fifth season. The second season of RAISING THE BAR has been the #1 entertainment program in its time slot among viewers (3.3 million, +7% vs. last season) and households (2.6 million, +5% vs. last season).

TNT's successful Tuesday night lineup of originals kicks off with HAWTHORNE, which in its first season is averaging 3.3 million viewers and 2.6 million households. HAWTHORNE is followed by SAVING GRACE, which is averaging 3 million viewers and 2.3 million households in its third season.

Sponsors for the premiere of LEVERAGE included Hyundai and Sprint, while premiere sponsors for DARK BLUE included The Weinstein Group, which presented special footage from Quentin Tarantino's upcoming film Inglourious Basterds.

TNT, one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; and Dark Blue, starring Dylan McDermott. TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [july 2009]  
S
M
T
W
T
F
S
   


· CLOSER, THE (TNT)
· DARK BLUE (TNT)
· HAWTHORNE (TNT)
· LEVERAGE (TNT)
· RAISING THE BAR (TNT)
· SAVING GRACE (TNT)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.