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[08/04/09 - 03:10 PM]
The Secret Life of the American Teenager Generates the Series' Second-Best Deliveries This Season
ABC Family spins the numbers for Monday, August 3.

[via press release from ABC Family]

Ratings Highlights for Monday, August 3, 2009 (Final National Ratings)

"The Secret Life of the American Teenager" Generates the Series' Second-Best Deliveries This Season in Total Viewers and All Target Categories, Surging by Double-Digit Percentages Week to Week

Monday's "Make It or Break It" Becomes the Show's Second-Most-Watched Episode on Record in Total Viewers, Adults 18-49 and Women 18-49

"Secret Life" is Monday's No. 1 TV Telecast in Viewers 12-34 and Females 12-34, TV's No. 1 Scripted Show in Women 18-34 and Cable's No. 1 Scripted Telecast in Adults 18-34 and Women 18-49

"Secret Life" and "Make It or Break It" are Monday's Top 2 TV Telecasts in Female Teens, and the Top 2 Scripted Telecasts on All TV in Teens

"Secret Life" and "Make It or Break It" Rank No. 1 in Their Time Periods in Key Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

Climbing by considerable double-digit percent margins week to week, ABC Family's critically acclaimed original series, "The Secret Life of the American Teenager," delivered the show's second-best numbers this season across all key demos including Total Viewers (3.6 million), Adults 18-34 (1.2 million/1.7 rating), Adults 18-49 (1.7 million/1.3 rating) and Viewers 12-34 (2.3 million/2.4 rating).

Monday's original also became the show's second-most-watched episode this season in Women 18-34 (940,000/2.8 rating), Women 18-49 (1.4 million/2.1 rating) and Females 12-34 (1.9 million/4.2 rating).

� "Secret Life" qualified as Monday's No. 1 TV telecast in Viewers 12-34, Females 12-34, Teens (1.1 million/4.3 rating) and Female Teens (1.0 million/8.3 rating), TV's No. 1 scripted telecast in Women 18-34, and cable's No. 1 scripted show in Adults 18-34 and Women 18-49.

� At 8 o'clock, "Secret Life" dominated the competition, ranking as TV's No. 1 program in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

� Growing its audience for the second straight week, "Secret Life" improved over the prior week by huge double-digit percentages across the board, including by 16% in Total Viewers (3.6 million vs. 3.1 million), by 20% in Adults 18-34 (1.2 million vs. 1.0 million), by 13% in Adults 18-49 (1.7 million vs. 1.5 million) and by 21% in Viewers 12-34 (2.3 million vs. 1.9 million).

� Sophomore season to date, "Secret Life" exceeds year-ago time period levels by triple digit percentages, improving by 285% in Total Viewers (3.7 million vs. 960,000), by 297% in Adults 18-34 (1.2 million vs. 302,000), by 288% in Adults 18-49 (1.8 million vs. 464,000) and by 390% in Viewers 12-34 (2.3 million vs. 469,000).

"Make It or Break It" (9:00-10:00 p.m.)

Surging by double-digit percentages over the previous week, Monday's all new "Make It or Break It" was the show's second-most-watched telecast this season in Total Viewers (2.1 million), Adults 18-49 (970,000/0.7 rating) and Women 18-49 (814,000/1.2 rating).

� "Make It or Break It" ranked as TV's No. 1 program in its time period in Teens (594,000/2.4 rating) and Female Teens (552,000/4.6 rating), and cable's No. 1 scripted program in Women 18-34 (493,000/1.5 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.1 million/2.3 rating).

� Week to week, "Make It or Break It" grew by a significant 11% in Total Viewers (2.1 million vs. 1.9 million), by 19% in Adults 18-49 (970,000 vs. 815,000) and by 19% in Women 18-49 (814,000 vs 683,000).

� Season to date, "Make It or Break It" out-delivers year-ago time period levels by double-to-triple-digit percentages, increasing by 100% in Total Viewers (2.2 million vs. 1.1 million), by 96% in Adults 18-34 (596,000 vs. 304,000), by 80% in Adults 18-49 (956,000 vs. 530,000) and by 153% in Viewers 12-34 (1.2 million vs. 475,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 8/3/09, Year-Ago, 6/23-7/4/08; SLAT and MIOBI season to date: 6/22-8/3/09, most current).





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· MAKE IT OR BREAK IT (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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