[08/05/09 - 02:44 PM]
Syfy's Warehouse 13 Second Episode Is the #1 Most Watched Cable Program Beating Deadliest Catch
Syfy further spins the numbers for Tuesday, July 14.

[via press release from Syfy]


Warehouse 13's Second Episode Now Most-Watched Non-Premiere Telecast in Syfy History

Continues Winning Streak With New Live + 7 Data For Week 2

New York, NY � August 3, 2009 � Syfy's hit new original series Warehouse 13 added to its stellar numbers when the release of new Live +7 data placed the July 14th episode as the most-watched non-premiere telecast in Syfy's 17-year history. An additional 747,000 viewers were added from DVR playback, including 431,000 Adults 25-54 and 397,000 Adults 18-49. Overall, the July 14th episode, featuring Tricia Helfer (Battlestar Galactica), averaged a 2.9 Household rating, 4.2 million total viewers, 2.1 million Adults 25-54 and 1.6 million Adults 18-49.

This represents a new series' high on all measures with ratings up from the prior week's series premiere performance by +4% in Household ratings and total viewers, +9% in Adults 25-54 and +10% in Adults 18-49.

Episode 2 of Warehouse 13 is now Syfy's third most-watched series telecast ever, and is the most-watched episode for any series on the network that was not a series premiere.

Including all DVR playback for the night of July 14th, Warehouse 13 was the #1 most-watched cable program for the day, beating a new episode of Deadliest Catch head-to-head by 21,000 viewers. Warehouse 13 also topped the original scripted dramas on TNT, beating Hawthorne head-to-head by +7% in total viewers and Saving Grace at 10pm by +19% in total viewers.

Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself. Warehouse 13 airs Tuesdays @ 9pm ET/PT only on Syfy.

The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; Jace Alexander (Burn Notice, Rescue Me) is co-executive producer and director of the pilot; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [august 2009]  


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