or


[08/10/09 - 11:05 AM]
ABC Garners Its Strongest Non-Sports Sunday of Summer 2009
ABC spins the numbers for Sunday, August 9.

[via press release from ABC]

Quick Take for Sunday, August 9, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Garners its Strongest Non-Sports Sunday of Summer 2009

"America's Funniest Home Videos" Achieves Summer-High Numbers

On its Return, ABC's "Millionaire" Generates ABC's Biggest Non-Sports Summer Audience in the Time Period in Nearly 2 Years

ABC's Debut of "Shark Tank" Posts Strong Week-to-Week Gains in the Slot And Shows Solid Lead-in Retention of "Millionaire" in Young Adults and Young Women

ABC's "Defying Gravity" Builds on its Week-Earlier Debut with Adults 18-34

Sunday Night (8:00-11:00 p.m.

On a night that included the return of "Millionaire" and the debut of "Shark Tank," opposite competition that included NBC's NFL "Hall of Fame Game" (Buffalo-Tennessee), ABC posted its strongest non-sports Sunday of Summer �09 with Total Viewers (5.0 million) and Adults 18-49 (1.3/4).

� ABC's Sunday night results improved over the same night last year by 1.2 million viewers and by 18% in Adults 18-49 (8/10/08 = 3.8 million and 1.1/3).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Hitting summer-highs in Viewers (5.8 million) and Adults 18-49 (1.5/5-tie), ABC's repeat "America's Funniest Home Videos" earned second place in the 7:00 p.m. hour among young adults.

"Millionaire" (8:00-9:00 p.m.)

Building on its lead-in by 1.2 million viewers (7.0 million vs. 5.8 million) against stiff competition, including NBC's NFL "Hall of Fame Game" and CBS' time-slot regular "Big Brother 11," ABC's return of "Millionaire" finished as the No. 2 non-sports program in the 8 o'clock hour with Total Viewers. From its first half-hour to its second half-hour, "Millionaire" saw its audience grow in both viewers and young adults.

� On its opening night of its 11-night event, "Millionaire" produced ABC's biggest non-sports summer audience during Sunday's 8:00 p.m. hour in nearly 2 years � since 8/19/07.

"Shark Tank" (9:00-10:00 p.m.)

Despite facing NFL competition, ABC's "Shark Tank" debuted with strong retention of its lead-in during the 9 o'clock hour, retaining 87% in Adult 18-49 lead-in (1.3/4 vs. 1.5/5), 100% in Adults 18-34 (0.9/3) and built on "Millionaire" lead by 10% with Women 18-34 (1.1/3 vs. 1.0/3).

� Week to week, "Shark Tank" boosted the hour for ABC by 14% in Total Viewers (4.2 million vs. 3.7 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).

"Defying Gravity" (10:00-11:00 p.m.)

On its second week, ABC's "Defying Gravity" held 91% of its week-earlier series premiere Adult 18-49 delivery (1.0/3 vs. 1.1/3). The new ABC show built on its debut by 20% in Adults 18-34 (0.6/2 vs. 0.5/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/9/09.





  [august 2009]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BIG BROTHER (CBS)
· DEFYING GRAVITY (ABC)
· SHARK TANK (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)





most recent ratings | view all posts
[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.