HGTV Design Star Continues its Ratings Growth for Fourth Week
KNOXVILLE, Tenn. [For Immediate Release - August 11, 2009] HGTV Design Star continued its strong performance for a fourth week with the Sunday, 8/9/09 episode at 10P delivering a 2.01 HH Rtg/1.10 P25-54 Rtg, an increase of 6% and 2%, respectively over the prior episode. On average, the fourth episode of this season delivered 2,460,000 P2+ impressions.
The episode also performed well among W25-54 with a 1.51 Rtg, an increase of 59% over the same time period in 2008. In fact, among all key demos, the fourth episode of the series delivered ratings that were more than 10% higher than the fourth episode the prior season.
Additionally, the fourth season of HGTV Design Star is averaging ratings that are more than 50% ahead of the same time period in 2008 among all key demos. Since the premiere episode of season four, more than 14 million P2+ and more than 7 million P25-54 have tuned in to watch the series.
Bolstered by HGTV Design Star's performance, Real Estate Intervention at 11P has averaged ratings increases of at least 55% over the same time period in 2008 among all key demos.
The strong performances lead HGTV to a #8 P25-54 ranking among ad supported cable in prime on Sunday night. The fourth episode of HGTV Design Star placed 10th among all ad supported cable programs.
HGTV's Design Star section is also a huge hit online at HGTV.com with millions of weekly page views driving traffic up +230 % and video plays per week up +151% versus the previous season. More than 650,000 online votes have also been cast for the fan favorite.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 95 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination which attracts an average of 5 million unique visitors per month. HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming.
The network's branded programming also can be seen in 120 territories across all seven continents and its selected programming is available to military personnel onboard Navy ships and through American Forces Radio & Television Service (AFRTS), which services more than 1,000 outlets in over 175 countries. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks, which also operates Food Network, DIY Network, Fine Living Network and Great American Country.