"BIG BROTHER" CONTINUES TO GAIN MOMENTUM
Thursday Eviction Edition of "Big Brother" Delivers Largest Audience on Any Night and Matches Highest Adult 18-49 Rating
BIG BROTHER 11 continued to gain momentum as last night's eviction broadcast posted its largest audience on any night and matched its highest adult 18-49 rating on any night, according to Nielsen preliminary live plus same day ratings for Thursday, Aug. 13.
BIG BROTHER 11 THURSDAY was first in adults 25-54 (3.1/10), adults 18-49 (2.6/09), adults 18-34 (2.0/09), second in households (4.8/09) and viewers (7.61m), both behind ABC's "Millionaire". Compared to last week, BIG BROTHER 11 THURSDAY was up +17% in households (from 4.1/08), +15% in adults 25-54 (from 2.7/09), +13% in adults 18-49 (from 2.3/08), +18% in adults 18-34 (from 1.7/07) and added +1.17m viewers (from 6.44m, +18%).
Note: Due to local pre-season football, CBS had preemptions/delays in several markets. Ratings and time period rankings are tentative and subject to change.
For the night, CBS was first in households (5.1/09), viewers (7.71m), adults 25-54 (2.6/07) and adults 18-49 (2.0/06).
BIG BROTHER 11 also continues to have its biggest season ever online, delivering 49.1 million page views, and streaming 6.9 million videos on CBS.com, TV.com, and across CBS Network as well as mobile platforms.
Updated Thursday ratings will be available this afternoon.