or


[08/17/09 - 12:42 PM]
Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season
Lifetime spins the numbers for Sunday, August 16.

[via press release from Lifetime]

LIFETIME'S DROP DEAD DIVA AND ARMY WIVES REACH HIGHEST RATINGS OF THE SEASON

Lifetime's all-new, one-hour comedic drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49 (1.66 rating) and Women 25-54 (1.94 rating) with last night's episode featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox (CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising talent Brooke Elliott, also averaged more than 3 million total viewers (3,062,420 P2+), a 16 percent increase above its season-to-date average, and earned a solid 2.51 rating among Households, a 19 percent jump above its season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva posted significant increases at the half breaks in both target demographics. Among Women 18-49, it grew 13 percent at the half-way point and 14 percent among Women 25-54.

Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80 rating) and tied with its second week episode as its highest rated episode of the year with Women 18-49 (2.42 rating). The episode, featuring a special performance by country music star Jack Ingram, averaged more than four million total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date average and earned 3.24 rating in Households, up 9 percent from the season-to-date average.

Together, the two series make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Drop Dead Diva and Army Wives have also reached 73.7 million P2+ viewers.

ABOUT DROP DEAD DIVA

Last night's Drop Dead Diva episode, "Second Chances," included an eclectic mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline followed two separate legal cases, with the first involving Jane (Elliott) representing a soccer mom (Fox) who jumps bail and evades an arrest for a crime she committed 20 years ago. The second follows Grayson (Jackson Hurst) as he comes to the aid of an aging actor (Gould) who wants a newspaper retraction when his obituary runs while he's still very much alive. Gunn plays himself in a dream sequence.

ABOUT ARMY WIVES

On Army Wives last night, Claudia Joy and Denise found themselves serving as companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star Kelly Bishop of Gilmore Girls), who was visiting the base for a ground-breaking ceremony. Roland also found a way to comfort Joan about her upcoming deployment. Roxy tried to impress the principal at an exclusive private school where she hoped Finn would be accepted. Country star Jack Ingram performed in the Hump Bar.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.