or


[08/17/09 - 12:42 PM]
Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season
Lifetime spins the numbers for Sunday, August 16.

[via press release from Lifetime]

LIFETIME'S DROP DEAD DIVA AND ARMY WIVES REACH HIGHEST RATINGS OF THE SEASON

Lifetime's all-new, one-hour comedic drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49 (1.66 rating) and Women 25-54 (1.94 rating) with last night's episode featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox (CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising talent Brooke Elliott, also averaged more than 3 million total viewers (3,062,420 P2+), a 16 percent increase above its season-to-date average, and earned a solid 2.51 rating among Households, a 19 percent jump above its season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva posted significant increases at the half breaks in both target demographics. Among Women 18-49, it grew 13 percent at the half-way point and 14 percent among Women 25-54.

Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80 rating) and tied with its second week episode as its highest rated episode of the year with Women 18-49 (2.42 rating). The episode, featuring a special performance by country music star Jack Ingram, averaged more than four million total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date average and earned 3.24 rating in Households, up 9 percent from the season-to-date average.

Together, the two series make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Drop Dead Diva and Army Wives have also reached 73.7 million P2+ viewers.

ABOUT DROP DEAD DIVA

Last night's Drop Dead Diva episode, "Second Chances," included an eclectic mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline followed two separate legal cases, with the first involving Jane (Elliott) representing a soccer mom (Fox) who jumps bail and evades an arrest for a crime she committed 20 years ago. The second follows Grayson (Jackson Hurst) as he comes to the aid of an aging actor (Gould) who wants a newspaper retraction when his obituary runs while he's still very much alive. Gunn plays himself in a dream sequence.

ABOUT ARMY WIVES

On Army Wives last night, Claudia Joy and Denise found themselves serving as companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star Kelly Bishop of Gilmore Girls), who was visiting the base for a ground-breaking ceremony. Roland also found a way to comfort Joan about her upcoming deployment. Roxy tried to impress the principal at an exclusive private school where she hoped Finn would be accepted. Country star Jack Ingram performed in the Hump Bar.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[06/06/20 - 08:35 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20"
A new two-hour installment helps lead the night among adults 18-49.

[06/05/20 - 08:14 AM]
Thursday's Broadcast Ratings: "Who Wants to Be a Millionaire?" Goes Out on Top for ABC
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[06/04/20 - 12:17 PM]
"Space Launch Live: America Returns to Space" Hits Ratings High as #1 Non-Prime Telecast in the History of Discovery
Discovery Channel further spins the numbers for Saturday, May 30.

[06/04/20 - 08:12 AM]
Wednesday's Broadcast Ratings: ABC Tops Demos; NBC Leads Total Viewers
The Alphabet's "The Wonderful World of Disney" presentation of the feature "Up" is the top adults 18-49 draw.

[06/03/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The network's summer mainstay leads the evening in both total viewers and adults 18-49.

[06/02/20 - 08:15 AM]
Monday's Broadcast Ratings: Originals Push NBC in Front
The Peacock network leads the night in both total viewers and adults 18-49.

[06/01/20 - 08:22 AM]
Sunday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
Breaking news coverage was featured in various markets on all networks during primetime.

[05/31/20 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Leads Night of Repeats
Second runs of "The Last Dance" and "The Rookie" put the Alphabet on top last night.

[05/30/20 - 08:33 AM]
Friday's Broadcast Ratings: ABC Tops Viewers; Shares Demo Crown with FOX
A repeat of "Shark Tank" sparks the Alphabet to victory in both categories.

[05/29/20 - 08:10 AM]
Thursday's Broadcast Ratings: ABC Stays on Top with "Who Wants to Be a Millionaire?"
The Alphabet once again wins the night in total viewers and adults 18-49.

[05/28/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Game On!" Opens on Top for CBS
The Eye's new summer entry leads the night in both total viewers and adults 18-49.

[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[05/27/20 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The show's season opener easily wins the night in both total viewers and adults 18-49.

[05/26/20 - 12:40 PM]
History's "Grant" Debuts with 3.0 Million Total Viewers, The Network's Best Non-Fiction Miniseries Launch in Six Years and #2 Miniseries Launch of the Year in All of Cable
History spins the numbers for Monday, May 25.

[05/26/20 - 08:11 AM]
Monday's Broadcast Ratings: "The Titan Games" Returns on Top for NBC
The network takes home the adults 18-49 crown while ABC edges out the race among total viewers.