or


[08/24/09 - 01:35 PM]
Lifetime's 'Drop Dead Diva' Delivers Its Highest Rated Episode of the Season Among Women 18-49 and Women 25-54
Lifetime spins the numbers for Sunday, August 23.

[via press release from Lifetime]

Lifetime's 'Drop Dead Diva' Delivers Its Highest Rated Episode of the Season Among Women 18-49 and Women 25-54

All-New Series Continues to Build Audience Week-to-Week

ARMY WIVES Scores Highest Household Number of the Season with a 3.3 Rating

LOS ANGELES, Aug. 24 -- On the heels of last Thursday's record-setting launch of Lifetime Television's hit unscripted series Project Runway, Drop Dead Diva, the Network's all-new, one-hour comedic drama series, delivered its highest ratings ever last night among Women 18-49 (1.8), a 16% increase over the season-to-date average, and Women 25-54 (2.0), a 13% increase over the season-to-date average. The Series, which airs Sundays at 9 PM ET/PT and stars break-out actress Brooke Elliott and popular comedienne Margaret Cho, averaged nearly 3 million Total Viewers (2,903,430 P2+), up 7% versus its season-to-date average and posted a 2.4 Household rating, up 10% from its season-to-date average.

Last night's episode, which featured special guest stars Kathy Najimy (King of the Hill) and Teri Polo (Meet the Parents), also grew at the half-hour mark in both demos - increasing 10% in W18-49 and 7% among W25-54. The Network formally renewed Drop Dead Diva for a second season last week, ordering 13 new episodes for 2010.

Guest stars throughout the first season of Drop Dead Diva include Paula Abdul, Rosie O'Donnell, Tim Gunn, Liza Minnelli, Delta Burke, Sharon Lawrence, Nia Vardalos, Jorja Fox, Gregory Harrison, Mark Moses, Marla Sokoloff, Shirley Knight, Faith Price, Devon Gummersall, Elliott Gould, Chuck Woolery and Diedrich Bader.

Moreover, Army Wives, which follows Drop Dead Diva at 10 PM ET/PT, continues to score solid numbers. Last night, it garnered its highest Household rating this season, posting a 3.3, which represents a 10% increase over its season-to-date average. Among W18-49, the Network's top original drama series delivered a 2.4 rating and a 2.8 rating among W25-54. Together, Drop Dead Diva and Army Wives make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among W18-49.

In addition to the strong deliveries of Drop Dead Diva and Army Wives along with top performing original movies, Lifetime now has the number one unscripted competition show in ad-supported cable with Project Runway.

Last week's eagerly anticipated launch of Project Runway on Lifetime was a resounding success. The award-winning series generated a 3.2 rating among W18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on August 20, at 10PM ET/PT. The debut of Project Runway was the highest rated and most watched series premiere in both the Network's and program's history in key demos, and it was the highest rated and most watched competitive reality premiere in ad-supported cable for 2009 in the major demos, including Households, W18-34, W18-49, W25-54, W18+, A18-34, A18-49, A25-54 and P2+.

Its companion series, Models of the Runway, which premiered at 11PM ET/PT, generated a 1.4 rating among W18-49 and a 1.6 Household rating, averaging 1.9 million Total Viewers. Lifetime kicked off the launches of Project Runway and Models of the Runway with the two-hour special, Project Runway: All-Star Challenge at 8PM ET/PT, which secured a 2.2 rating in W18-49 and a 2.3 Household rating, and averaged 2.9 million Total Viewers. Lifetime dominated the night from 8 to 11:30 PM, as it ranked as the number one rated and most watched ad-supported cable network across key demos: W18-34, W18-49, W25-54, W18+, A18-34 and A18-49. Lifetime also out-delivered all broadcast networks in Prime among W18-34 last Thursday.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com, Lifetimemoms.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





most recent ratings | view all posts
[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.