or


[08/31/09 - 12:27 PM]
Lifetime's Drop Dead Diva Scores Highest Ratings of the Season in Women 18-49 and Women 25-54
Lifetime spins the numbers for Sunday, August 30.

[via press release from Lifetime]

LIFETIME'S DROP DEAD DIVA SCORES HIGHEST RATINGS OF THE SEASON IN WOMEN 18-49 AND WOMEN 25-54

Hit Series Posts a 2.0 Rating With W18-49 and 2.3 Rating in W25-54; Original Comedic Drama Builds Audience for Third Consecutive Week

ARMY WIVES Scores Highest Women 25-54 Rating of the Season with a 3.0

LOS ANGELES, CA (August 31, 2009) � Lifetime Television's break-out hit of the summer, Drop Dead Diva, scored its highest ratings ever among Women 18-49 (2.0), a 25% increase over its season-to-date average, and Women 25-54 (2.3), a 28% increase over its season-to-date average, with last night's performance at 9 PM ET/PT. The one-hour original comedic drama starring Brooke Elliott has built upon its audience for three consecutive weeks among the key demographics.

Last night's episode, which featured special guest stars Gregory Harrison (Lifetime's Maneater, Trapper John, M.D.) and Marla Sokoloff (Lifetime's Maneater, The Practice), averaged more than 3.4 million Total Viewers (3,412, 437), a 25% increase over its season-to-date average, and garnered a 2.8 Household rating, up 27% above its season-to-date average.

Guest stars throughout the first season of Drop Dead Diva include Paula Abdul, Rosie O'Donnell, Tim Gunn, Liza Minnelli, Delta Burke, Sharon Lawrence, Nia Vardalos, Jorja Fox, Mark Moses, Shirley Knight, Faith Price, Devon Gummersall, Elliott Gould, Chuck Woolery and Diedrich Bader.

In addition, Lifetime's hit drama series, Army Wives, which follows Drop Dead Diva at 10 PM ET/PT, continues to perform strongly. Last night's episode garnered its highest W25-54 rating this season, posting a 3.0, which represents a 20% increase over its season-to-date average. Among W18-49, the Network's top original drama series delivered a 2.4 rating, a 9% season-to-date increase and a 3.5 rating among Households, a 17% increase versus season-to-date averages. In Total Viewers, Army Wives drew more than 4.1 million (4,189,068), a 14% season-to-date average increase. Army Wives also gained audience at the half-way mark � rising 10% in W18-49 and 11% among W25-54.

Together, Drop Dead Diva and Army Wives make Lifetime the highest-rated and most watched ad-supported cable network in the Sunday, 9-11PM time period among W18-49. The strong deliveries of both Drop Dead Diva and Army Wives, and Lifetime's top performing original movies � are joined by the Network's Project Runway, the number one unscripted competition show in ad-supported cable.

ABOUT DROP DEAD DIVA

When beautiful-but-vapid model wannabe Deb (Brooke D'Orsay) has a fatal car accident, she suddenly finds herself in front of Heaven's gatekeeper, Fred (Ben Feldman), who declares her a self-centered �zero.� Outraged, she attempts to persuade Fred to return her to her shallow existence but is accidentally relegated to the body of the recently deceased Jane Bingum (Elliott). A brilliant, thoughtful and plus-size attorney with a loyal assistant, Teri (Margaret Cho), Jane has always lived in the shadow of her more comely colleagues whereas Deb has always relied on her external beauty. Now, by a twist of fate and a bolt of divine intervention, Deb must come to terms with inhabiting Jane's curvier frame in the ultimate showdown between brains and beauty.

Drop Dead Diva is produced by Sony Pictures Television for Lifetime Television. Through his Osprey Productions, Josh Berman (Bones, CSI: Crime Scene Investigation) is creator and executive producer. Craig Zadan and Neil Meron (Academy Award�-winning Chicago, Hairspray, Lifetime's Living Proof) of Storyline Entertainment are executive producers. Alex Taub (Eli Stone) is executive producer and show runner and David Petrarca (Brothers and Sisters) is a director and executive producer. Thania St. John (Eureka) is a consulting producer as are the team of Jeanette Collins and Mimi Friedman (Big Love).

ABOUT ARMY WIVES

The hit series, about the struggles, dreams and friendships of a diverse group of women -- and one man -- living with their spouses and families on an active army post, is filmed on location is Charleston, South Carolina. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon (Grey's Anatomy) and The Mark Gordon Company's President of Production, Deborah Spera (Criminal Minds), serve as executive producers. Jeff Melvoin (Alias), Harry Bring (The X-Files) and Marshall Persinger (Z Channel: A Magnificent Obsession) also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by author Tanya Biank, who serves as a consultant.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.