or


[09/01/09 - 12:52 PM]
Summer 09 Becomes ABC Family's Most-Watched Summer Ever in Prime in Total Viewers and Across Target 18-34, 18-49 and 12-34 Demos
ABC Family spins the numbers for the summer of 2009.

[via press release from ABC Family]

Ratings Highlights for Summer 09 (Final National Ratings)

Summer 09 Becomes ABC Family's Most-Watched Summer Ever in Prime in Total Viewers and Across Target 18-34, 18-49 and 12-34 Demos

ABC Family is Ad-Supported Cable's No. 1 Network in Prime in Females 12-34 and Female Teens, and Ranks Among the Top 5 in Viewers 12-34 and Women 18-34

Summer 09 Becomes ABC Family's Most-Watched Summer Ever, Growing Total Day Deliveries for the 10th Straight Year in Adults 18-34 and Women 18-34, and the 8th Straight in Adults 18-49 and Women 18-49

"The Secret Life of the American Teenager" is Basic Cable's No. 1 Scripted Show in Women 18-34, and TV's No. 1 Scripted Series in Core 12-34 and 12-17 Demos

"Secret Life" Accounts for Ad-Supported Cable's Top 10 Scripted Telecasts in Females 12-34, and 8 of the Top 10 Basic Cable Scripted Telecasts in Women 18-34

"Make It or Break It" is Summer's No. 2 Scripted Cable Series in Females 12-34, and No. 2 Among Ad-Supported Cable Series in Female Teens

Launching Mid-Summer, "10 Things I Hate About You" and "Ruby & The Rockits" Deliver Top Rank in Their Time Slot in Key Demos

ABC Family � Summer 09

Powered by the second season of "The Secret Life of the American Teenager," freshman sensation "Make It or Break It," original comedies, "10 Things I Hate About You" and "Ruby & The Rockits" and high performing acquired features, ABC Family delivered its largest Summer audience on record in Prime in Total Viewers (1.4 million), Adults 18-34 (332,000), Adults 18-49 (611,000) and Viewers 12-34 (579,000) - - and with all three key female targets - - posting solid gains over year-ago across key categories. In fact, this marked the 3rd consecutive Summer the network grew its audience in Viewers, Adults 18-34 and Adults 18-49, and the 4th consecutive in Women 18-34 (228,000).

ABC Family ranked as ad-supported cable's No. 1 network in Prime in Females 12-34 (413,000) and Female Teens (185,000), and placed among the Top 5 in Women 18-34 (No. 5 � 228,000) and Viewers 12-34 (No. 4 � 579,000). In Total Viewers (1.4 million), ABC Family ranked a competitive 7th.

Year-to-year, ABC Family registered strong increases across key demos in Prime including by 8% in Total Viewers (1.4 million vs. 1.3 million), by 7% in Adults 18-34 (332,000 vs. 311,000), by 8% in Adults 18-49 (611,000 vs. 567,000) and by 6% in Viewers 12-34 (579,000 vs. 545,000).

In Total Day, posting best-ever Summer deliveries, ABC Family grew its audience for the 10th consecutive summer in Adults 18-34 (192,000) and Women 18-34 (137,000), and for the 8th straight in Adults 18-49 (319,000) and Women 18-49 (221,000).

Program Highlights

� "The Secret Life of the American Teenager" was Summer's #1 TV series in Teens (1.1 million/4.5 rating) and Female Teens (994,000/8.2 rating), TV's No. 1 scripted series in Viewers 12-34 (2.4 million/2.5 rating) and Females 12-34 (2.0 million/4.3 rating) and basic cable's No. 1 scripted program in Women 18-34 (991,000/2.9 rating).

� "Secret Life" accounted for ad-supported cable's Top 10 scripted telecasts in Females 12-34, and 8 of the Top 10 basic cable scripted telecasts in Women 18-34.

� ABC Family's second-most-watched original series ever across all key demos, "Make It or Break It" wrapped Summer 09 as basic cable's No. 2 scripted series in Females 12-34 (1.1 million/2.5 rating), behind only "The Secret Life of the American Teenager." In addition, the series stood as ad-supported cable's No. 2 series in Female Teens (609,000/5.0 rating) and ad-supported cable's No. 2 scripted series in Teens (664,000/2.7 rating).

� The July 12th showing of "Harry Potter & the Goblet of Fire" qualified as ad-supported cable's No. 1 full length movie in Total Viewers (4.2 million) and Viewers 12-34 (1.5 million/1.6 rating), and the No. 1 movie on ad-supported cable overall in Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (2.1 million/1.6 rating).

� Launching in July, "10 Things I Hate About You" stood as Tuesday's No. 1 TV show at 8 o'clock in Female Teens (460,000/3.8 rating), and cable's No. 1 show across core female demos Women 18-34 (332,000/1.0 rating), Women 18-49 (524,000/0.8 rating) and Females 12-34 (793,000/1.7 rating).

� Launching mid-Summer, "Ruby & The Rockits" delivered TV's No. 1 post on Tuesday at 8:30 p.m. in Female Teens (380,000/3.1 rating), and was ad-supported cable's No. 1 show in Females 12-34 (569,000/1.2 rating) and Teens (423,000/1.7).

Source: Nielsen Media Research (National Ratings, Summer 09: 6/1/09-8/30/09, Most Current: Live + SD, blended with Live + 7, when available; Summer 08: 5/26-8/31/08, Live + 7).





  [september 2009]  
S
M
T
W
T
F
S
  


· 10 THINGS I HATE ABOUT YOU (ABC FAMILY)
· MAKE IT OR BREAK IT (ABC FAMILY)
· RUBY & THE ROCKITS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).