[09/08/09 - 11:42 AM]
Bravo's 'Real Housewives of Atlanta' No. 1 Cable Entertainment Program Among Adults and Women 18-49 on Thursday
Bravo spins the numbers for the week of August 31-September 3.

[via press release from Bravo]


Bravo Delivers No. 1 and No. 2 Reality Programs for Week Among Adults 18-49

Summer of 2009 Ranks as Bravo's Best Ever

NEW YORK, NY - September 8, 2009 - Coming off Bravo's highest rated summer ever, the network kicked-off the fall in style, delivering the No. 1 and No. 2 unscripted programs of the week among adults 18-49 with the "Real Housewives of Atlanta" on Thursday (9/3) and "Top Chef: Las Vegas" on Wednesday (9/2), according to Nielsen Media Research. Additionally, "The Real Housewives of Atlanta" was the No. 1 ranked cable entertainment telecast of the day among adults 18-49 and women 18-49 on Thursday (9/3), beating all cable competition in these key demos including an original episode of "Project Runway" on Lifetime. "Real Housewives'" sixth episode delivered 2.22 million adults 18-49; 1,630,000 million women 18-49 and 3.06 million total viewers.

Week-to-date (8/31/09-9/3/09), "The Real Housewives of Atlanta" is the No. 1 ranked reality program on cable among adults 18-49. Versus the prior week's episode, the series was up 22 percent among adults 18-49 (vs. 1.82 million) and 23 percent among total viewers (vs. 2.48 million). Compared to its equivalent episode in season one, "Atlanta" was up 100 percent among adults 18-49 (vs. 1.11 million) and 104 percent among total viewers (vs. 1.5 million).

"Top Chef" also achieved new ratings records on Wednesday scoring a season high in all demographics and the No. 1 cable telecast of the day with 1.97 million adults 18-49. Versus the prior season's equivalent episode, "Top Chef" was up 48 percent among adults 18-49 and 40 percent among total viewers, with 2.85 million viewers.

Bravo's new topical series "Watch What Happens: Live" hosted by Andy Cohen continues to break records on Thursday nights (midnight -12:30 a.m.), with its eighth episode up double digits among total viewers. Versus the prior week, the series was up 9 percent among adults 18-49 (589,000 vs. 540,000) and 19 percent among total viewers (873,000 vs. 736,000).

For the summer of 2009, Bravo averaged 488,000 adults 18-49 and 784,000 total viewers and delivered five of the network's top 10 best weeks ever among adults 18-49 (#1: wk 8/17; #3: wk 8/10; #5 wk 8/24; #7 wk 6/15; #9 wk 6/22).

Source: Nielsen Media Research; Live + Same Day through 9/3/09; Summer data: June 09 to August 09, Live + 7 through 8/16/09 blended with Live + SD through 8/30/09.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [september 2009]  


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