IN ITS 13TH CYCLE, AMERICA'S NEXT TOP MODEL MAINTAINS ITS HOLD ON TARGET YOUNG WOMEN
TOP MODEL Scores Best Wednesday since March in All Key Demos
TOP MODEL Builds in Second Hour Across the Board
The CW Ranks Second on Wednesday in Target Demos
CW's Major Market Affiliates Win Wednesday in Key Demos,
including New York, Dallas, Houston, Phoenix, Tampa, Miami, Orlando, Portland and Pittsburgh.
September 10, 2009 (Burbank, CA) � The two-hour premiere of AMERICA'S NEXT TOP MODEL 13th edition delivered The CW's best Wednesday since March 4, 2009 in women 18-34 (2.7/8), adults 18-34 (1.7/5), women 18-49 (2.2/6), adults 18-49 (1.5/4) and total viewers (3.2mil), according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 9, 2009.
Now in its 13th cycle, TOP MODEL continues to maintain a steady hold on its core audience, retaining 90% of last's fall's premiere delivery among the show's target women 18-34 demographic.
Despite facing the heavily hyped premiere of Glee at 9pm, TOP MODEL posted growth in the second hour, building 8% among women 18-34, 13% among adults 18-34, 20% in women 18-49, 14% in adults 18-49 and 13% in total viewers.
The CW ranked second on Wednesday with women 18-34 (2.7/8), adults 18-34 (1.7/5), females 12-34 (2.5/8) and persons 12-34 (1.6/5).
The 13th cycle debut of TOP MODEL led several of The CW's major market stations to first place on Wednesday night in key demos. Among women 18-34, The CW was the number one network in New York, Philadelphia, Dallas, Atlanta, Houston, Detroit, Phoenix, Tampa, Seattle, Miami, Orlando, Portland, Pittsburgh and Baltimore. Among adults 18-34, The CW was first in New York, Dallas, Houston, Phoenix, Tampa, Miami, Orlando, Portland and Pittsburgh.