[09/15/09 - 10:25 AM]
Scooby-Doo! the Mystery Begins Scores as Cartoon Network's Most-Watched Telecast in Network History
Cartoon Network spins the numbers for Sunday, September 13.

[via press release from Cartoon Network]

SCOOBY-DOO! THE MYSTERY BEGINS Scores as Cartoon Network's Most-Watched Telecast in Network History

Live-Action/CG-Animated Movie Presentation Earns Best-Ever Kids & Boys Ratings:

Boys 6-11 (12.2) - Kids 6-11 (9.3) - Kids 9-14 (7.5) - Kids 2-11 (7.4) - Boys 2-11 (9.4)

SCOOBY-DOO! Also Ranks #1 of All-Time with Network Delivery of Viewers 2+, Kids 2-11, Kids 6-11, Kids 9-14

Boys 2-11 & Boys 6-11

Scooby-Doo and the teen gang of mystery-solvers invoked supernatural delivery and ratings strength Sunday night when Cartoon Network premiered the original live-action movie special SCOOBY-DOO! THE MYSTERY BEGINS (7 p.m., ET/PT), setting all-new records as the most-watched telecast in Cartoon Network history, according to preliminary overnight data from Nielsen Media Research. The live-action and CG-animated film delivered 6,107,000 with viewers age 2+ and became the #1 telecast in network history with kids 2-11 (7.4 / 3,032,000), kids 6-11 (9.3 / 2,296,000), kids 9-14 (7.5 / 1,831,000), boys 2-11 (9.4 / 1,978,000) and boy 6-11 (12.2 / 1,538,000).

A co-production of Warner Premiere and Cartoon Network, SCOOBY-DOO! THE MYSTERY BEGINS reveals the never-before-told story of how the Mystery Inc. gang first joined forces to solve a suspicious haunting at Coolsville High. Teachers and students alike accuse Fred, Velma, Daphne and Shaggy of playing a spooky prank. Suddenly, the school athlete, the science fair-winning brainiac, the drama beauty and the school misfit must band together to clear their names. With Shaggy's newly adopted dog Scooby-Doo tagging along, the mismatched quartet soon discovers they have more in common than they originally thought. Warner Home Video will release SCOOBY-DOO! THE MYSTERY BEGINS on DVD and Blu-Ray´┐Ż Hi-Def Combo Pack on Tuesday, Sept. 22.

The live-action cast features Robbie Amell (Life With Derek, True Jackson) as Fred, along with Kate Melton as Daphne, Hayley Kiyoko as Velma and Nick Palatas as Shaggy. Frank Welker, a member of the original Scooby-Doo, Where Are You! voice-cast, provides the voice of Scooby-Doo. SCOOBY-DOO! THE MYSTERY BEGINS is directed by Brian Levant (Snow Dogs, The Flintstones), produced by Brian Gilbert (Wrong Turn) and written by Daniel and Steven Altiere (Dr. Dolittle: A Tinsel Town Tail, Gym Teacher: The Movie).

Cartoon Network (CartoonNetwork.com)), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.

  [september 2009]  


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